484 results found
AI myths and essential truths: What it can (and can’t) do for the insights industry Content Depending on who you listen to, AI is either about to replace insights professionals entirely or unlock a golden age of human-robot insights. As is typical with technological developments, the reality is less dramatic than many of the AI myths floating about, and far more useful. AI isn’t progressing […]
Content Too many brands treat checkout like the end of the story. But the real story begins afterward, in the moments when customers decide whether that purchase was worth it. What happens after the sale defines how customers remember your brand. It’s the difference between a transaction and a relationship. Post-purchase engagement is where true […]
Adapt to thrive: AI and the market researcher Webinar synopsis: The future doesn’t matter. It’s what you do today that will allow you to excel in the dynamic, thrilling, and sometimes turbulent market research ecosystem. AI and automation are rewriting what it means to deliver value. Stakeholders cry out for insights yesterday, driven by their […]
Human Experience in the AI era: A guide for insights leaders Human Experience in the AI era: A guide for insights leaders Future or flatline? Nearly 65% of market research teams and agencies use AI for work today. And it feels like AI is reinventing the industry faster than any of us can keep up. […]
Why AI built for research is built different Content Whether you’re loving all the AI news, or hating it, it’s impossible to avoid. 63% of research teams and agencies have already adopted AI. It’s our reality that AI is molding the research process, reshaping the researcher’s role, and rewriting what it means to deliver value to stakeholders. But you’re not throwing participant data into ChatGPT to generate your charts or asking Gemini to find […]
Deciphering your data: The cornerstone of data collection Content The legacy of Decipher Long before “no code” was cool, a small team asked a big question: “What if we could understand more about our gamers online?” The early spark was a web survey for a Mattel title, built by engineers who cut their teeth on […]
Content Walk into any brand’s inbox and you’ll see it: feedback everywhere. Customers leave reviews, fill out surveys, post comments, and call support lines. The pace is relentless, and no team, no matter how dedicated, can keep up. But every missed opportunity isn’t just a data point lost; it’s a moment of trust slipping away. […]
Content Consider a few prompts customers may give AI in retail scenarios. “Why can’t I use my promo code on this item?” “I’m looking for boots with a heel no higher than 2 inches, camel brown, real leather, comfortable, and under $150.” “My order’s delayed. Can I cancel it and get something else that’ll arrive on time?” These are just a few examples […]
Decipher Power complex surveys with ease. Decipher is the leading survey platform for top researchers worldwide. Built for speed and scale, it delivers faster, deeper insights with the precision experts need and the flexibility teams love. Any survey. Any complexity. Run quick tests to global trackers with drag-and-drop ease or full-code control, advanced logic, rich […]
The better BI: Built for market research reporting Content If you work in market research, chances are you’ve come across business intelligence (BI) tools like Power BI, Tableau, or SAP Analytics Cloud. These platforms are great at turning data into dashboards across departments, and for a variety of client needs. But here’s the thing: Market […]
