Helping B2B International join up the dots
Tools used
- Survey design
- Panel management
- Genius and computer assisted telephone interviewing
How our software helped market research firm B2B International bring data from a range of sources together in one project base.
The challenge
Understanding trends with a small sample size
B2B International was feeling the pressure. To understand the impact of competition on falling market prices, they needed to zoom in on buyers. But like many B2B companies, the firm has less clients than consumer-focused ones – giving them a smaller sample to research from.
“We have found Forsta to be indispensable and it has become the backbone to all of our fieldwork. It helps us to embed an insight-driven culture within the client team, ensuring long-lasting success for the business.”
Matthew Powell
Director, B2B International
Our solution
Connecting different data sources seamlessly into one
B2B International wanted a bigger, stronger sample for their surveys – and to gather it in a practical, detailed way. With our Computer Assisted Telephone Interviewing software, they were able to do exactly that.
By combining our multi-mode platform with other methods of collecting data, like online research and interviews with experts, they could get more valuable data and keep it all in one project base.
The results
Helping clients meet their goals
B2B International’s clients felt the impact of this new approach, fast. One company was able to run a survey across 12 countries in seven languages. Another saw a 16% revenue increase.
Others have been able to meet practical goals thanks to the way they can now see their research findings: using online dashboards, presentations, customer scorecards and workshops.
16%
revenue increase
for one client
12
countries in another
client’s survey
More customer stories
Parent voices without borders
Parent voices without borders Tools used Survey design Interactive dashboards Localization & translation Alerts Cognita is a network of schools that spans the globe – from Europe to Latin America to South-East Asia. With Forsta’s help, it created a program to hear and harness the voices of parents across different regions and languages. The challenge […]
Cruising Wyndham Destinations Asia Pacific’s customers to cloud nine
Cruising Wyndham Destinations Asia Pacific’s customers to cloud nine Tools used Survey design and distribution Customizable dashboards Action management Text analytics How How our software helped Wyndham Destinations Asia Pacific rise from “gut feel” to hard stats. The challenge Steering a big ship makes clear data a must Wyndham Destinations Asia Pacific quickly became the […]
Keeping PHLY on top of the insurance food chain
Keeping PHLY on top of the insurance food chain Tools used Sophisticated survey design capabilities Tailored dashboards Action management Consulting services How our software helped Philadelphia Insurance Companies (PHLY) set themselves apart from the competition. The challenge A brave new world for insurance In 2010, the insurance landscape was changing. There were no guarantees when […]
Learn more about our industry leading platform
FORSTA NEWSLETTER
Get industry insights that matter, delivered direct to your inbox
We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.
