- Survey design
- Panel management
- Genius and computer assisted telephone interviewing
How our software helped market research firm B2B International bring data from a range of sources together in one project base.
Understanding trends with a small sample size
B2B International was feeling the pressure. To understand the impact of competition on falling market prices, they needed to zoom in on buyers. But like many B2B companies, the firm has less clients than consumer-focused ones – giving them a smaller sample to research from.
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