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2,500+ businesses
in 100+ countries

Our experience and research tech is designed to allow organizations to understand
the complete human experiences of their audiences

Case studies

Trusted by 2,500+ customers, in over 100 countries

Case study

Best face forward: getting to know Avon’s consumers

Best face forward: getting to know Avon’s consumers Tools used Tailored study design Blended research approach Quantitative survey Qualitative exercises  When cosmetics company Avon wanted to understand the emotional impact of makeup among Latin American women, they needed a tech partner with the approach to help. The challenge Not just appearance: understanding makeup users in Latin America For women in Latin America, makeup is about more than just how […]

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Best face forward: getting to know Avon’s consumers
Case study

Putting Heathrow on a flight path to discovery

Putting Heathrow on a flight path to discovery Tools used Deck creation Data repository Cross tabulation Infographic dashboards PowerPoint batch reporting Heathrow is Europe’s largest airport. And it collects a lot of information. It interviews 500,000 of the nearly 80 million passengers who come through its gates every year. Analysing that much data might seem like an impossible […]

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Putting Heathrow on a flight path to discovery
Video

Gartner Magic Quadrant for Voice of the Customer

Forsta Named a Leader in the Gartner® Magic Quadrant™ Forsta CEO celebrates our positioning as a Leader in the Magic Quadrant for Voice of the Customer by Gartner. The evaluation was based on specific criteria that analyzed Forsta’s overall completeness of vision, and ability to execute within our Voice of the Customer (VoC) offering. More […]

Gartner Magic Quadrant for Voice of the Customer
Webinar

5 Steps to ensure your digital CX program delivers results

5 Steps to ensure your digital CX program delivers results According to Forrester, digital customer service interactions are due to increase by 40% through 2021. Partly due to the global pandemic, this phenomenal increase has forced brands to add more channels and truly embrace digital transformation in their organization. So, how’s Customer Experience faring in […]

5 Steps to ensure your digital CX program delivers results
Case study

Parent voices without borders

Parent voices without borders  Tools used Survey design    Interactive dashboards  Localization & translation  Alerts  Cognita is a network of schools that spans the globe – from Europe to Latin America to South-East Asia. With Forsta’s help, it created a program to hear and harness the voices of parents across different regions and languages.  The challenge […]

Parent voices without borders
Ebook

10 Tips for managing your online focus group

10 Tips for managing your online focus group In many ways, leading an online interview or focus group discussion is quite similar to an in-person exercise. You still want to keep people engaged and connected, as you work to capture the best insights. When using a virtual platform, however, a few extra steps can ensure […]

10 Tips for managing your online focus group
Ebook

It takes two: Understanding customers through Big and Small Data

It takes two: Understanding customers through Big and Small Data The terms “Big Data” and “Small Data” have become popular buzzwords over the past five to ten years. Yet, it’s not always clear what either of these terms means or how they help us better understand our customers. Big Data is data created in untold […]

It takes two: Understanding customers through Big and Small Data