Home Customer overview

2,500+ businesses
in 100+ countries

Our experience and research tech is designed to allow organizations to understand
the complete human experiences of their audiences

Case studies

Trusted by 2,500+ customers, in over 100 countries

Case study

Best face forward: getting to know Avon’s consumers

Best face forward: getting to know Avon’s consumers Tools used Tailored study design Blended research approach Quantitative survey Qualitative exercises  When cosmetics company Avon wanted to understand the emotional impact of makeup among Latin American women, they needed a tech partner with the approach to help. The challenge Not just appearance: understanding makeup users in Latin America For women in Latin America, makeup is about more than just how […]

Read more
Best face forward: getting to know Avon’s consumers
Case study

Putting Heathrow on a flight path to discovery

Putting Heathrow on a flight path to discovery Tools used Deck creation Data repository Cross tabulation Infographic dashboards PowerPoint batch reporting Heathrow is Europe’s largest airport. And it collects a lot of information. It interviews 500,000 of the nearly 80 million passengers who come through its gates every year. Analysing that much data might seem like an impossible […]

Read more
Putting Heathrow on a flight path to discovery
Webinar

From vision to reality: How to build a CX program that works

From vision to reality: How to build a CX program that works How do you build a CX program that works?We can’t avoid the elephant in the room. We are all living in verry differnt times. Covid-19 has hit the business industry like nothing else, except perhaps the recession of 2008. And the companies that […]

From vision to reality: How to build a CX program that works
Webinar

CX predictions for 2022: In conversation with guest Forrester

CX predictions for 2022: In conversation with guest Forrester What do customers expect from brands and organizations in a post-pandemic environment? How can companies prepare to meet these new demands?  Join Forsta’s VP of CX Consulting Chris Brown, and guest speaker, Judy Weader, a Senior Analyst with Forrester, as they discuss this year’s top predictions […]

CX predictions for 2022: In conversation with guest Forrester
Data sheet

B2B program accelerators

B2B program accelerators For over 20 years, Forsta has been working with B2B organizations, across a wide spectrum of industries, honing our tools to master the complexities faced by companies like yours. Forsta has been recognized year after year by industry experts for our knowledge, experience, and powerful approach to delivering B2B insights programs that […]

B2B program accelerators
Ebook

Improving brand equity through AAU Surveys

Improving brand equity through AAU Surveys How is your brand doing? How much do your customers like or dislike what you have to offer? And, when was the last time you asked them? An important part of driving customer loyalty is having a good understanding of the brand experience. In other words, what is the […]

Improving brand equity through AAU Surveys
Ebook

The definitive guide to designing mobile surveys

The definitive guide to designing mobile surveys According to Pew Research (1) a majority of U.S. consumers own multiple digital devices (desktop/laptop computer, tablet, and smartphone) and they seamlessly move from one platform to another as a part of their everyday lives. It is common for consumers to start an online shopping experience on a […]

The definitive guide to designing mobile surveys
Ebook

7 Secrets of customer experience strategy

7 Secrets of customer experience strategy 7 secrets at a glance Build executive support Strategize and plan Get organized Lose the silos Communicate Add Voice of the Employee Act fast and innovate Over the past few years, Customer Experience (CX) programs have become an established path to delivering enhanced customer experiences, engaging employees and driving […]

7 Secrets of customer experience strategy