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Case studies
Trusted by 2,500+ customers, in over 100 countries
Best face forward: getting to know Avon’s consumers
Best face forward: getting to know Avon’s consumers Tools used Tailored study design Blended research approach Quantitative survey Qualitative exercises When cosmetics company Avon wanted to understand the emotional impact of makeup among Latin American women, they needed a tech partner with the approach to help. The challenge Not just appearance: understanding makeup users in Latin America For women in Latin America, makeup is about more than just how […]
Putting Heathrow on a flight path to discovery
Putting Heathrow on a flight path to discovery Tools used Deck creation Data repository Cross tabulation Infographic dashboards PowerPoint batch reporting Heathrow is Europe’s largest airport. And it collects a lot of information. It interviews 500,000 of the nearly 80 million passengers who come through its gates every year. Analysing that much data might seem like an impossible […]
From vision to reality: How to build a CX program that works
From vision to reality: How to build a CX program that works How do you build a CX program that works?We can’t avoid the elephant in the room. We are all living in verry differnt times. Covid-19 has hit the business industry like nothing else, except perhaps the recession of 2008. And the companies that […]
CX predictions for 2022: In conversation with guest Forrester
CX predictions for 2022: In conversation with guest Forrester What do customers expect from brands and organizations in a post-pandemic environment? How can companies prepare to meet these new demands? Join Forsta’s VP of CX Consulting Chris Brown, and guest speaker, Judy Weader, a Senior Analyst with Forrester, as they discuss this year’s top predictions […]
B2B program accelerators
B2B program accelerators For over 20 years, Forsta has been working with B2B organizations, across a wide spectrum of industries, honing our tools to master the complexities faced by companies like yours. Forsta has been recognized year after year by industry experts for our knowledge, experience, and powerful approach to delivering B2B insights programs that […]
Improving brand equity through AAU Surveys
Improving brand equity through AAU Surveys How is your brand doing? How much do your customers like or dislike what you have to offer? And, when was the last time you asked them? An important part of driving customer loyalty is having a good understanding of the brand experience. In other words, what is the […]
The definitive guide to designing mobile surveys
The definitive guide to designing mobile surveys According to Pew Research (1) a majority of U.S. consumers own multiple digital devices (desktop/laptop computer, tablet, and smartphone) and they seamlessly move from one platform to another as a part of their everyday lives. It is common for consumers to start an online shopping experience on a […]
7 Secrets of customer experience strategy
7 Secrets of customer experience strategy 7 secrets at a glance Build executive support Strategize and plan Get organized Lose the silos Communicate Add Voice of the Employee Act fast and innovate Over the past few years, Customer Experience (CX) programs have become an established path to delivering enhanced customer experiences, engaging employees and driving […]
