Home Solutions overview Improve brand perception

Improve brand perception

Love it or hate it?

That’s what customers ask when they see your brand. But do you know their answer?

Measure brand awareness and understand customer perception. So you can exceed expectations, everywhere.

improve brand perception

If you’re asking these questions… 

Enhance digital journeys

  • Are we making it easy for our customers across all our digital channels?
  • Can we effectively personalize customer digital journeys?
  • Do we know why our customers abandon their carts, and how to fix it?

Manage local experience

  • Do we know how our customers feel about each of our locations?
  • Are we on top of our local brand presence?
  • Is our brand experience strategy working online AND offline, for all our locations?

We have the answers.

Improve brand perception

With Forsta you can:

  • Make every customer interaction memorable – from search to post-purchase – with fully personalized digital journeys.
  • Grow your top-line with better digital traffic, more upsell/cross-sell opportunities, and consistent repeat purchases.
  • Get found when it matters most with clearer local search visibility.
  • Effectively manage customer reviews, and your brand reputation at the national and local level.
  • Ramp sales with better search-to-sale conversions on and offline.

Forsta can help

Identify customers at the risk icon 1

Gather all you need

Capture customer feedback at every point in their digital journeys – be it across website or mobile. Combine direct feedback with behavioral insights from buyers, non-buyers, and visitors.

Identify customers at the risk icon 2

Analyze and realize

Get a consolidated view by pulling in operational, marketing & sales data, local reviews, social reviews, etc. Run advanced speech/voice, sentiment, and emotion detection to get to the ‘why’ behind the ‘what’.

Identify customers at the risk icon 3

Visualize your story

Secure leadership buy-in and engage your workforce with contextualized reporting and visualizations. So you can deliver real impact. View all your data in a single dashboard to make data-driven decisions.

Identify customers at the risk icon 4

Activate to innovate

Ignite transformation with insights-driven actions. Deliver bespoke personalization for tailored omnichannel experiences. Trigger notifications and share recommendations with the right people at the right time.

There’s more

Focus Groups, Qualitative Research, Quantitative research

8 key benefits of a strong brand

What’s your favourite coffee chain? Is there one particular beer you always buy? How about holidays? Do you always book through the same provider? If you crave Starbucks but wouldn’t go near a Tim Horton’s, scoff Dunkin’ Donuts but couldn’t swallow a Krispy Kreme, chug away on Northern Monk but have banished BrewDog from your weekend repertoire or give Delta a shady side-eye as you venture into Virgin, you know first-hand the power of branding.

Read more
8 key benefits of a strong brand

The business value of CX

The business value of CX Crack the code to profitable CX A Customer Experience (CX) program with business impact isn’t a nice-to-have. It’s a must-have. But not every program is built that way.  But when you deliver CX with tangible change, you create opportunities for more: more growth, more retention, more revenue, and more profit. […]

Read more
The business value of CX

The business value of CX: How to design a program that delivers

The business value of CX: How to design a program that delivers Discover how to design and implement a customer experience (CX) program that delivers measurable business outcomes. Phil Durand, Principal Consultant and James Elliott, Executive Practitioner, discuss practical strategies to align your CX program with commercial objectives, specific tactics to support cross-organizational initiatives, and how […]

Read more
The business value of CX: How to design a program that delivers


Fixing the feedback process to make great service even better

Carlson Wagonlit Travel doubled its survey responses and improved customer service to address customer issues within 24 hours. This resulted in 35 times more compliments than complaints for the business.

Carlson Wagonlit Travel 
Finding the feedback process to make great service even better

Improve brand perception

Build your brand reputation

Get in touch with Forsta and we’ll show you how Forsta can help you deliver on the brand promise.