The complete guide to market research software The complete guide to market research software The landscape for market research and analytics software The market research software landscape can be daunting. Insight Platforms hosts the industry’s largest directory of research software tools, and it is far from complete. More than 1,700 solutions are listed in nearly […]
Adapt to thrive: Innovation, AI and speed to insight Adapt to thrive: Innovation, AI and speed to insight Market research has long been seen as a slow-moving industry, often hesitant to embrace new technologies and methodologies. Being forced to give up in-person research methods accelerated the adoption of digital-first ways of working, AI-driven insights, and […]
The digital leader’s guide to CX: An omnichannel strategy for better business outcomes The digital leader’s guide to CX: An omnichannel strategy for better business outcomes Seamless, Smart, Scalable CX for leaders The future of digital customer experience is here—and it’s more connected, intelligent, and actionable than ever. Digital leaders know the challenge all too […]
Emotions: the key to unlocking insights for results Emotions: the key to unlocking insights for results Clarity, Connection, Conversion. Seamlessly Achieved. In the world of customer experience (CX), many programs fall short by focusing on outdated score-chasing metrics like NPS without realizing the untapped potential of emotional insights. This eBook is your guide to unlocking […]
Integration: the new frontier of insights Integration: the new frontier of insights Efficiency, intelligence, insight. All in one. The new frontier of insights is here and it’s swifter, smarter and scalable. Market research professionals know the challenge all too well: endless hours spent preparing data and reports, leaving less time for uncovering the insights that […]
The research agency’s AI efficiency playbook The research agency’s AI efficiency playbook The rise of AI has led to a surge of excitement, anxiety, and confusion within the research industry. Agency leaders can reap the rewards of this new landscape with our five guiding principles for integrating AI into your strategies. From boosting operational efficiency […]
Seeing is believing: How to display your data story Seeing is believing How to display your data story The proof is in the numbers 2.5 quintillion bytes of data are created every day. And by 2025, global data is set to reach 180 zettabytes – that is 180 trillion gigabytes. But, business leaders still don’t […]
Power up your profit: Elevating financial results with operational excellence Power up your profit: Elevating financial results with operational excellence Operational excellence is your key to retail success. Learn to build a cost-effective customer acquisition model, use insights for real results, and leverage employee experience. Enhance local operations and deliver exceptional customer experiences. With actionable […]
Human-centered design for market research Human-centered design for market research Dive into the world of human-centered design (HCD) in market research with Forsta The secret to outstanding insights starts with the people you’re asking. We’re here to share how empathy drives actionable insights, holistic data analysis accelerates understanding, and compelling storytelling enhances engagement. At Forsta, […]
From click to collect: Turbocharging revenue with digital experiences From click to collect: Turbocharging revenue with digital experiences Digital experiences are the linchpin of customer journeys, influencing retention, acquisition –and of course, revenue. Get the tools and knowledge your brand needs to elevate customer satisfaction, break down organizational barriers, optimize for target segments, and leverage […]
