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Employee experience and insight in challenging times

Employee experience and insight in challenging times How do we support team members? Top challenge: Employee relationships are complex All experiences – both good and bad – are magnified during a period of crisis and uncertainty. It is impossible to over communicate with team members during such times, provided communications are meaningful, valuable and empathetic, […]

Employee experience and insight in challenging times
Ebook

10 Steps to Conduct an Online Focus Group

10 steps to conduct an online focus group What is an online focus group? An online focus group, also known as a virtual focus group, is an online panel with multiple participants and a moderator, aimed at discovering rich insights that can’t be found with static surveys. The group, along with the moderator, might share […]

10 Steps to Conduct an Online Focus Group
Ebook

The ultimate guide to Customer Experience strategy

The ultimate guide to Customer Experience strategy 7 secrets at a glance Build executive support  Strategize and plan  Get organized  Lose the silos  Communicate  Add Voice of the Employee  Act fast and innovate  How to optimise your customer experience strategy – the 7 secrets   What is a customer experience strategy?  It’s where you lay out […]

The ultimate guide to Customer Experience strategy
Ebook

An introduction to dynamic questions

An introduction to dynamic questions What are dynamic questions? Dynamic is a word we use often in marketing and business—it signifies change, activity and progress. In the market research world, dynamic questions and elements push progress by providing a graphical and interactive way for researchers to capture respondent data in online surveys. Instead of using […]

An introduction to dynamic questions
Ebook

HX benchmarking

HX benchmarking Where do you stack up? Do you often wonder how your brand compares to your competitors when it comes to HX? To ensure you’re delivering on your goals, you need to compare yourself within your market space. Forsta has partnered with Watermelon to provide a benchmarking solution that fits your needs, whatever sector, […]

HX benchmarking
Ebook

The Human Experience roadmap

The Human Experience roadmap At Forsta we begin with the premise that behind every data point is a person, a real human being. You need to get closer to them to fully understand their experiences, really see who they are, better respond to their needs, and build genuine lasting relationships with them. The future of […]

The Human Experience roadmap
Ebook

Preparing your organization for HX

Preparing your organization for HX Building a culture and roadmap for Human Experience Insights is a significant undertaking. For some organizations, it is an ongoing journey; for others, it involves some fundamental transformations. Every day, we support thousands of customers at different stages along this journey. The most successful and the most advanced share a […]

Preparing your organization for HX
Ebook

Seeing is believing: Visualizing market research data

Seeing is believing: Visualizing market research data 54% of decision makers don’t have the right data 4% of business leaders say they have the right people, tools, and data to derive and act on insights The proof is in the numbers 2.5 quintillion bytes of data are created every day. But, business leaders still don’t […]

Seeing is believing: Visualizing market research data
Ebook

Online qualitative: Ten activities to understand your customer

Online qualitative: Ten activities to understand your customer We know that delivering high-quality, relevant customer experiences that resonate on an emotional and rational level leads to increased customer satisfaction or retention, new innovations, and increased sales. In fact, in a Harvard Business Review Analytical Services study, sponsored by Forsta, 98% of senior business leaders believe […]

Online qualitative: Ten activities to understand your customer
Ebook

Best practices survey slider design

Best practices survey slider design When should sliders be utilized? Sliders are effective when there is a need to make a fine distinction between items. In a five-point agreement scale, a slider could allow distinction between “agree slightly” and “agree strongly”— allowing rank order information for items that would be equally rated in a less […]

Best practices survey slider design