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10 Tips for managing your online focus group

10 Tips for managing your online focus group In many ways, leading an online interview or focus group discussion is quite similar to an in-person exercise. You still want to keep people engaged and connected, as you work to capture the best insights. When using a virtual platform, however, a few extra steps can ensure […]

10 Tips for managing your online focus group
Ebook

It takes two: Understanding customers through Big and Small Data

It takes two: Understanding customers through Big and Small Data The terms “Big Data” and “Small Data” have become popular buzzwords over the past five to ten years. Yet, it’s not always clear what either of these terms means or how they help us better understand our customers. Big Data is data created in untold […]

It takes two: Understanding customers through Big and Small Data
Ebook

Best practices Survey slider design

Best practicesSurvey slider design Sliders are one of the more common emerging question types used in online and mobile surveys. They provide a graphical, interactivealternative to traditional rating scale questions. Used correctly, sliders offer a way to enhance the respondent survey experience and improve data quality. More customer stories

Best practices Survey slider design
Ebook

The three customer insight reports every CMO should have

The three customer insight reports every CMO should have For marketers and advertisers, developing and building a brand is all about connecting with and understanding the customer base. Successful brands have an identity; whether that be the perception of trust, reliability, or a positive feeling; they can have personality or convey purpose, and consumers stay […]

The three customer insight reports every CMO should have
Ebook

Seeing is believing: Visualizing market research data

Seeing is believing: Visualizing market research data The proof is in the numbers 2.5 quintillion bytes of data are created every day. But, business leaders still don’t have the insights they need. The problem is that all this data is simply gibberish before it’s gathered, organized, and analyzed. And, even after the analysis, data still […]

Seeing is believing: Visualizing market research data
Ebook

Challenging the status quo Driving CATI operations to the next level

Challenging the status quo Driving CATI operations to the next level Driving CATI operations to the next level Sometimes simply maintaining the status quo is the easiest thing to do. If it ain’t broke, don’t fix it, right? But, if you are simply maintaining the status quo, how do you know there’s no room for […]

Challenging the status quo Driving CATI operations to the next level
Ebook

Social engagement: Designing for participant interaction

Social engagement: Designing for participant interaction The rise of social networking sites heralded in the era of the social web, where people interact with one another, both known (generally through sites like Facebook) or unknown (often through sites like Twitter). Given this widespread activity, there is often high expectation that social interaction within digital communities […]

Social engagement: Designing for participant interaction
Ebook

Accelerated change: Online focus groups are now mainstream

Accelerated change:Online focus groupsare now mainstream In a matter of weeks, the COVID-19 global pandemic changed the daily lives of billions of people around the world as cities, states,and countries, shut down normal operations and billions of people sheltered in place in their homes. Even as restrictions loosen, manyoffices and schools remain closed. This change, […]

Accelerated change: Online focus groups  are now mainstream