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3 Tips for better mobile surveys

3 Tips for better mobile surveys With the average number of mobile survey completes ranging from 30% to 60%, designing for mobile is not optional. In this most recent research on research, jointly conducted by Dynata, Forsta and MaritzCX, we explore the survey presentation of three commonly used question types: grids, Net Promoter Score, and […]

3 Tips for better mobile surveys
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Your customers’ emotions matter

Your customers’ emotions matter Forsta commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making. The results were conclusive: emotions don’t just matter, they drive business outcomes. The way customers think and feelexplains why they take action Brands can predict business outcomes by examining how their customers think and feel. A one point* gain in […]

Your customers’ emotions matter
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3 Steps guide for better research data quality

3 Steps guide for better research data quality Good insight relies on good data. Yet we aren’t always convinced we’ve collected good quality data. In particular sample quality is an on-going concern, with nearly half of researchers citing it as a primary frustration in our annual Research Trends study. So, what can be done to […]

3 Steps guide for better research data quality
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Brand message dilution: 3 Steps guide to achieving consistency

Brand message dilution: 3 Steps guide to achieving consistency What Is Brand message dilution? Marketing spends a lot of time and effort creating a cohesive narrative that encompasses the facts and feelings created by their brand. However, a joint study conducted by Forsta, shows that marketing organizations are struggling to create one consistent message across […]

Brand message dilution: 3 Steps guide to achieving consistency
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CXM big and small data integration

CXM big and small data integration Forsta sponsored a study by Harvard Business Review Analytic Services to explore the roles of Big Data and Small Data for organizations in understanding their customers. 98% believe understanding customers is crucial to creating relevant customer experiences. But only 23% say they understand very well why their customers act […]

CXM big and small data integration