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Infographic

Your customers’ emotions matter

Your customers’ emotions matter Forsta commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making. The results were conclusive: emotions don’t just matter, they drive business outcomes. More customer stories

Your customers’ emotions matter
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CXM big and small data integration

CXM big and small data integration Today’s businesses and brands face an unprecedented number of disruptors, with every customer interaction and touchpoint becoming increasingly important each day. In this Experience Economy, customers are in control and have more choices than ever before. What is differentiating companies is the experience they offer their customers, which is […]

CXM big and small data integration
Infographic

5 principles for mobile-first surveys

5 principles for mobile-first surveys In today’s mobile dominated world, it’s essential for these devices to be at the forefront of your survey designs. Here are five mobile-first design principles drawn from years of research on how to optimize your research for today’s multi-device customer. More customer stories

5 principles for mobile-first surveys