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Qualitative research

Ebook

10 Tips for managing your online focus group

10 Tips for managing your online focus group In many ways, leading an online interview or focus group discussion is quite similar to an in-person exercise. You still want to keep people engaged and connected, as you work to capture the best insights. When using a virtual platform, however, a few extra steps can ensure […]

10 Tips for managing your online focus group
Ebook

It takes two: Understanding customers through Big and Small Data

It takes two: Understanding customers through Big and Small Data The terms “Big Data” and “Small Data” have become popular buzzwords over the past five to ten years. Yet, it’s not always clear what either of these terms means or how they help us better understand our customers. Big Data is data created in untold […]

It takes two: Understanding customers through Big and Small Data
Ebook

Five techniques to build a successful study. Activity design

Five techniques to build a successful study Digital qualitative research can yield an extremely rich view of people’s lives, we just need to pause and consider the best way to approach it. The online medium is different, and as a result, the research approach needs to adapt. Forsta is built upon the principle of getting […]

Five techniques to build a successful study. Activity design
Ebook

Concept Canvas: Five creative approaches for your online qualitative research community

Concept Canvas: Five creative approaches for your online qualitative research community Online qualitative research communities are an excellent way to get closer to your customer’s everyday lives. It helps you uncover their motivations, behaviors, and emotions around why your brand, product and/or services are important and delve into their thoughts and feelings over an extended […]

Concept Canvas: Five creative approaches for your online qualitative research community
Ebook

Online qualitative: Ten activities to understand your customer

Online qualitative: Ten activities to understand your customer We know that delivering high-quality, relevant customer experiences that resonate on an emotional and rational level leads to increased customer satisfaction or retention, new innovations, and increased sales. In fact, in a Harvard Business Review Analytical Services study, sponsored by Forsta, 98% of senior business leaders believe […]

Online qualitative: Ten activities to understand your customer
White paper

Introducing the future of Experience & Research technology

The future is human HX is the full story of your audiences Gathered in multiple ways Brought to life as broad patterns and personal pictures Shared and understood across your organisation Used to improve performance, and build long-lasting relationships What’s included? 40+ pages of insights for anyone leading or driving customer experience, insights or research efforts: Learn how to develop […]

Introducing the future of Experience & Research technology
Video

Forsta digital diaries tech demo

Forsta digital diaries tech demo Forsta digital diaries is the leading activity-based qualitative research solution on the market today. Getting you closer to your customer to see their lives, through their lens. Forsta provides a series of activities for participants to engage in. To take you into their everyday lives. To uncover their motivations, behaviors, […]

Forsta digital diaries tech demo
Case study

Facts International: placing innovation at the heart of insight

Facts International: placing innovation at the heart of insight Overview Offering innovative research solutions that deliver actionable findings is the driving force behind Facts International’s approach to research. Facts International’s customers require a proactive, intelligent and responsive direction from experts who have a detailed understanding of the nuances of research. What this means in practice […]

Facts International: placing innovation at the heart of insight
Infographic

Your customers’ emotions matter

Your customers’ emotions matter Forsta commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making. The results were conclusive: emotions don’t just matter, they drive business outcomes. More customer stories

Your customers’ emotions matter
Infographic

CXM big and small data integration

CXM big and small data integration Today’s businesses and brands face an unprecedented number of disruptors, with every customer interaction and touchpoint becoming increasingly important each day. In this Experience Economy, customers are in control and have more choices than ever before. What is differentiating companies is the experience they offer their customers, which is […]

CXM big and small data integration