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Qualitative research

Ebook

10 Steps to Conduct an Online Focus Group

10 steps to conduct an online focus group What is an online focus group? An online focus group, also known as a virtual focus group, is an online panel with multiple participants and a moderator, aimed at discovering rich insights that can’t be found with static surveys. The group, along with the moderator, might share […]

10 Steps to Conduct an Online Focus Group
Data sheet

Research Reporter

Research Reporter Fully integrated research management platform As custodians of a company’s knowledge on customers and markets, market research teams are critical to a company’s long term success. Forsta is the leading technology platform used around the globe to transform research into a source of competitive advantage. “A related benefit from Forsta has been the […]

Research Reporter
Webinar

Scaling your Market Research programs efficiently with automation and rewards

Scaling your Market Research programs efficiently with automation and rewards Every single company and every single department needs data — and they need it faster than ever. But market researchers and research agencies are facing a dilemma: How do you provide the data your clients need while ensuring that your programs are scalable, customizable, and […]

Scaling your Market Research programs efficiently with automation and rewards
Data sheet

Forsta Plus support

Forsta Plus support Whatever you need, we got it With Forsta, surveys have never been easier. We do end-to-end survey programming, take care of all reporting requirements, and look after the project from first steps to last. With our dedicated and local project team you can be sure even the most complex survey project runs […]

Forsta Plus support
Data sheet

Text Analytics

Text Analytics Crunch words into numbers Customers have already told you how to grow, yet their answers are scattered everywhere. Over social media, hidden in emails, buried in chat logs, call records and survey responses. Forsta enables you to structure that data and gain insight to measure, understand and act on. Adding a touch of […]

Text Analytics
Ebook

Online qualitative: Ten activities to understand your customer

Online qualitative: Ten activities to understand your customer We know that delivering high-quality, relevant customer experiences that resonate on an emotional and rational level leads to increased customer satisfaction or retention, new innovations, and increased sales. In fact, in a Harvard Business Review Analytical Services study, sponsored by Forsta, 98% of senior business leaders believe […]

Online qualitative: Ten activities to understand your customer
Data sheet

Video Insights

Video Insights See the people behind the datapoints The tilt of a head, the slightest smile, the way a voice rises; your participants can say a lot without words. Unlock that info with tools that sift through reams of footage and strike gold. Tell stories that move Presenting findings shouldn’t mean losing the faces and […]

Video Insights
Data sheet

Storytelling

Storytelling From black and white, to stories in color Make your data mean something and craft infographics that can explain, inspire and convince people to act. Show the steps in a customer journey, shine a light on issues and reveal trends in your data that truly come to life. Transform your data It’s easy to […]

Storytelling
Infographic

Your customers’ emotions matter

Your customers’ emotions matter Forsta commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making. The results were conclusive: emotions don’t just matter, they drive business outcomes. The way customers think and feelexplains why they take action Brands can predict business outcomes by examining how their customers think and feel. A one point* gain in […]

Your customers’ emotions matter
White paper

The new golden age for research agencies

The new golden age for research agencies Organizations need human insights more than ever The market for data, analytics and insights is growing strongly, diversifying rapidly and reaching new customers. Growth is healthy. Between 2020 and 2023, global industry turnover is forecast to increase by 33% to over $100bn. Sources are changing. Market research data […]

The new golden age  for research agencies