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Qualitative research

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Forsta Discussions

Forsta Discussions Get to the heart of what matters with in-depth conversations Discussions is a DIY video conferencing tool to schedule, conduct and observe online one-on-one interviews or focus groups. It is integrated into the Forsta HX platform, allowing you to extend and enhance your research. Delve into the human experience and get deeper insights […]

Forsta Discussions
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Forsta Plus Panel Management

Forsta Plus Panel Management Gain deep insight into attitudes and behavior The ability to build and maintain a high-quality panel is a critical component for market research firms and many Customer Experience programs. So, you need technology to make sure you can develop and maintain high-quality panels with powerful, yet easy-to-use sampling feature that get […]

Forsta Plus Panel Management
Webinar

How research agencies can thrive in a downturn

How research agencies can thrive in a downturn Research agencies that combine leading-edge software with deep human expertise will be strongly positioned to create value for their clients – whatever the economic climate. But how do you execute this? And how do you maximise the Human Experience opportunity in a downturn? In this expert webinar […]

How research agencies can thrive in a downturn
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Top tips for choosing a focus group tool

Top tips for choosing a focus group tool Gloves off Are you running focus groups? Got the features you need? Ten hard-hitting questions. 1. Want to avoid fiddly downloads? Forsta InterVu runs in the respondent’s browser. No plugins. No downloads. Just hit it. 2. No such thing as a free lunch? Forsta InterVu is based […]

Top tips for choosing a focus group tool
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Why qualitative wins: The future of human experience insights

Why qualitative wins: The future of human experience insights Why qualitative wins: The future of human experience insights The growth trifecta: why qualitative research is growing so fast Tell me more. And more. And more. We want the full story. The colors, the shapes, the sounds, and the feelings. It’s no longer enough to sift […]

Why qualitative wins: The future of human experience insights
Webinar

Why qualitative wins: The future of Human Experience insights

Why qualitative wins: The future of Human Experience insights The modern world is enthralled with metrics, big data and the power of large numbers. But analytics and measurement will only get you so far. Without the right technology and tools, all you have are data points. Truly human-centric organizations thrive by embracing empathy, understanding context, […]

Why qualitative wins: The future of Human Experience insights
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Human Experience essentials

Human Experience essentials Kickstart your CX program We know that gathering feedback from customers and acting on it is your gateway to better products, improved services and can result in higher sales. But launching an impactful CX program can feel as challenging as designing and engineering a car at home. An effective CX program gives […]

Human Experience essentials