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Qualitative research

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Top tips for choosing a focus group tool

Top tips for choosing a focus group tool Gloves off Are you running focus groups? Got the features you need? Ten hard-hitting questions. 1. Want to avoid fiddly downloads? Forsta InterVu runs in the respondent’s browser. No plugins. No downloads. Just hit it. 2. No such thing as a free lunch? Forsta InterVu is based […]

Top tips for choosing a focus group tool
Ebook

Why qualitative wins: The future of human experience insights

Why qualitative wins: The future of human experience insights Why qualitative wins: The future of human experience insights The growth trifecta: why qualitative research is growing so fast Tell me more. And more. And more. We want the full story. The colors, the shapes, the sounds, and the feelings. It’s no longer enough to sift […]

Why qualitative wins: The future of human experience insights
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Why qualitative wins: The future of Human Experience insights

Why qualitative wins: The future of Human Experience insights The modern world is enthralled with metrics, big data and the power of large numbers. But analytics and measurement will only get you so far. Without the right technology and tools, all you have are data points. Truly human-centric organizations thrive by embracing empathy, understanding context, […]

Why qualitative wins: The future of Human Experience insights
Data sheet

Human Experience essentials

Human Experience essentials Kickstart your CX program We know that gathering feedback from customers and acting on it is your gateway to better products, improved services and can result in higher sales. But launching an impactful CX program can feel as challenging as designing and engineering a car at home. An effective CX program gives […]

Human Experience essentials
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InterVu

InterVu Focus on the research and not the tech with our white-glove service Setup and run online interviews and focus groups and leave the technical headaches behind. Use our latest platform, with the support of a dedicated project manager and our technicians, to get more insight from your groups. Your research is conducted in a […]

InterVu
Ebook

10 Steps to Conduct an Online Focus Group

10 steps to conduct an online focus group What is an online focus group? An online focus group, also known as a virtual focus group, is an online panel with multiple participants and a moderator, aimed at discovering rich insights that can’t be found with static surveys. The group, along with the moderator, might share […]

10 Steps to Conduct an Online Focus Group
Data sheet

Research Reporter

Research Reporter Fully integrated research management platform As custodians of a company’s knowledge on customers and markets, market research teams are critical to a company’s long term success. Forsta is the leading technology platform used around the globe to transform research into a source of competitive advantage. “A related benefit from Forsta has been the […]

Research Reporter