- Forsta Visualizations
How Forsta Visualizations connects hundreds of team members in dozens of countries
How to give clear direction to a complex B2B organization
DHL Global Forwarding (DGF) is the freight forwarding arm of DHL, the largest logistics company in the world. Whether it’s air, ocean, rail, road, or customs services, DGF services customers in over 200 countries and territories.
Meeting the needs of these customers is central to DGF success, and two Voice of Customer surveys help to support this.
One is a Net Promoter Score program, which runs continuously throughout the year and is managed in-house by DGF’s Customer Intelligence team.
The other survey is an annual deep-dive research project, managed by an external agency, to capture more detailed insights from a representative sample of countries and customer types.
But how do you best combine data from two separate feedback programs to deliver meaningful insights?
And how can the right DGF team members get the information they need to support their customers and resolve any issues promptly?
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