Thinking differently around the problem of CX disownership I was recently contacted by someone asking for some advice on how to drive ownership around poor customer experiences. I am sure a number of you have faced similar situations at some level at some stage. Indeed, it is almost a rite of passage for any CX […]
Online focus groups are a powerful qualitative market research tool. But can digital produce the same level of deep insight as face-to-face? Read our guide to smart solutions that examines online vs traditional focus groups.
Online focus groups have revolutionized access to qualitative market research. How do they compare to gathering insight face-to-face?
Customer satisfaction is a measurement of how a company meets a customer’s expectations with its products and services. Read to learn why this is important
Forsta announces launch of enhanced online focus group solution InterVu, Forsta’s qualitative digital focus group solution, has been updated with significant technology upgrades to better serve the needs of market researchers NEW YORK – September 20, 2022 – Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today […]
There are no two ways about it. Brand awareness, or brand perception determines the success (or failure) of your business. Cultivate a strong brand identity that inspires loyalty in your customers and you’re onto a winner; lose sight of your brand in the choppy seas of competitors and poor engagement, and you’re unlikely to last the course.
They say it’s all about the customer. But is it really? What about employees? Gathering the Voice of the Customer is vital for any organization, but the Voice of the Employee gives an equally important viewpoint. Understanding how your staff feels about your company can give you deep insights on what works and what doesn’t, what could be easily fixed and what could make life easier for them and for your customers.