Content The next big shift is here, and failing to act now could leave your business behind. Your clients’ wants and needs are increasing exponentially. However, traditional methods often fail to keep up with these rapid changes. Enter AI tools. These are revolutionizing data analysis and helping you discover deeper insights than ever before. Evolve […]
Content Surveys are a must-have tool in every researcher’s arsenal. This long-standing, popular form of data collection enables marketers to glean valuable insights. While you’d expect your respondents to answer every question to the best of their ability, fraudulent responses are becoming more prevalent. Given that surveys are often incentivized with a payout, there will […]
Forsta shields against hackers and eradicates ghost completes with new S2S connection August 27, 2024 LONDON — Leading market research technology developer Forsta has collaborated with top industry sample providers to eradicate fraudulent ‘ghost completes’ by launching a server-to-server (S2S) connection in Forsta Surveys, formerly known as Decipher. The new software ensures that survey findings […]
Discover how to future-proof your insights strategy by mastering data ownership and leveraging technology. Learn key principles to drive strategic decisions, enhance brand perception, and navigate customer sentiment. Empower your organization with a flexible, forward-thinking data strategy.
Explore how market research agencies can unlock growth by embracing breakthrough technologies and innovative strategies. This blog highlights six key considerations to help agencies stay ahead and harness the full potential of emotional insights, AI, and human experience capabilities.
Explore how synthetic data is transforming market research, its benefits, practical applications, and potential limitations compared to traditional human-driven methods.
Explore the direct-to-consumer (DTC) retail model, discover its pros and cons, and learn about key trends and practical tips to navigate and succeed in the DTC landscape.
Discover 9 proven strategies to gather authentic customer testimonials and boost your business credibility. Learn how to leverage social proof to increase sales and trust.
Forsta launches Retail HX offering to answer consumer call for cohesive omnichannel shopping experiences May 9, 2024 LONDON — Forsta, the leading developer of Human Experience (HX) technology, has launched Retail HX, a set of data-driven insights solutions which unify retailers’ end-to-end customer, employee and brand data, enabling brands to stand out from competitors by […]
Discover 9 proven strategies to gather authentic customer testimonials and boost your business credibility. Learn how to leverage social proof to increase sales and trust.
