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Forsta announces launch of enhanced online focus group solution

Forsta announces launch of enhanced online focus group solution InterVu, Forsta’s qualitative digital focus group solution, has been updated with significant technology upgrades to better serve the needs of market researchers NEW YORK – September 20, 2022 – Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today […]

Forsta announces launch of enhanced online focus group solution
Customer experience

What is brand perception and how to measure it?

There are no two ways about it. Brand awareness, or brand perception determines the success (or failure) of your business. Cultivate a strong brand identity that inspires loyalty in your customers and you’re onto a winner; lose sight of your brand in the choppy seas of competitors and poor engagement, and you’re unlikely to last the course.

What is brand perception and how to measure it?
Customer experience

What is Voice of the Employee?

They say it’s all about the customer. But is it really? What about employees? Gathering the Voice of the Customer is vital for any organization, but the Voice of the Employee gives an equally important viewpoint. Understanding how your staff feels about your company can give you deep insights on what works and what doesn’t, what could be easily fixed and what could make life easier for them and for your customers.  

What is Voice of the Employee?