Fixing the CX disconnect: What customers really want in 2025 Webinar synopsis: Personalization is expected. AI is everywhere. Loyalty is fragile. And trust? It’s make-or-break. In this exclusive webinar, we unveil the results of Forsta and Watermelon’s newest study: a dual-market, multi-generational snapshot of what consumers really want from the brands they bank with and […]

Picture this: The future of visualizations Webinar synopsis: In a world drowning in data, only the clearest stories rise to the surface. This webinar brings together industry expert Mike Stevens and a panel of seasoned Forsta clients to uncover how research visualizations don’t just explain the past—they shape the future. Together, we’ll explore where visual […]

Challenging the CX status quo: How a mature listening program drives business-wide transformation Webinar synopsis: CX programs have evolved, but are they evolving fast enough to meet business expectations? Join Forsta for a candid conversation on how leading financial services brands are using mature customer listening programs not just to gather feedback, but to activate […]

Everything you need to know about buying market research software Webinar synopsis: Tune in for a deep dive into the smartest way to evaluate, select, and secure the right research technology for your organization. We will expose the most common pitfalls, break down the key buying criteria, and show you how to build a rock-solid […]

Unlocking AI-powered customer insights with Forsta: Transform feedback into actionable intelligence Webinar synopsis: Tune in for an exclusive deep dive into Forsta AI, where we’ll showcase how our powerful AI-driven tools—Summarize, Compose, and Recommend—are helping organizations turn raw data into actionable insights. Related resources

AI and the new era of customer experience: Insights for 2025 and beyond Webinar synopsis: In today’s fast-paced digital landscape, customer experience (CX) is the ultimate differentiator—and AI is rewriting the playbook for how businesses connect with their customers. Tune in to an engaging session that blends cutting-edge thought leadership with actionable strategies to elevate […]

Integration: the new frontier of insights for research HX Webinar synopsis: Discover the faster, smarter and more accurate way to research with Research HX. Gone are the days of sequential processes skipping between platforms. Parallel workflows, integrated steps and AI enhancements to the tools you use daily. Related resources

Boost your agency’s performance: 5 AI strategies for success Webinar synopsis: AI is revolutionizing research, delivering faster, more accurate insights. This webinar covers five key strategies to integrate AI into your agency, enhancing efficiency, decision-making, and client results—while preserving the human touch. Through case studies and expert insights, you’ll leave with actionable steps to overcome […]

Supercharge your business: drive local traffic Join Rio SEO’s Ryan Weber and Tyler Ludwig to discover how Rio SEO’s Local Pages help you dominate local search and convert online searches into real-world customers. We’ll cover best practices for your website locators (store/dealer/agent locators), state pages, city pages, hyperlocal pages, and specialty pages that drive traffic […]

Crushing your CAC: Maximize click-buy-repeat Webinar synopsis:Are soaring customer acquisition costs shackling your financial potential? Join Zack Hamilton as he shares battle-tested strategies to slash your customer acquisition costs by optimizing your customer’s journey at every touchpoint. Learn how to: Related resources

The digital retail playbook: Four silos that rob brands of revenue Join Zack Hamilton to learn why a fragmented digital strategy is robbing you of revenue. Get a step-by-step breakdown of the Digital Retail Playbook used by brands to: Related resources

The 3 secrets to activating your insights for exceptional human experiences In today’s complex business environment, measuring ROI is just the beginning. The true challenge lies in turning those measurements into tangible impact. Join us for our on-demand webinar, “The 3 secrets to activating your insights for exceptional human experiences,” where we unravel the dynamics […]

How emerging tech could help us tell the Human Experience story Throughout history, humans have used stories to illustrate their lives and communicate with each other. A story is the fastest way to help your audience understand what you mean. And with just a handful of storytelling techniques – and cutting-edge technology – you can […]

The successful habits of CX professionals To survive as a professional in today’s world of tight budgets and limited resources you need to make sure you’re focusing on the right skills. What separates leaders from underachievers? What must the modern CX professional master to achieve their ambitions? We analyze what 435 professionals in the US […]

The local experience: How customer experiences are redefining local marketing online and offline Your customer’s experience with your brand begins the moment they are in need of your products or services. Often this takes place well before they ever visit a physical location in the search results. If you’re not positioned well for these critical […]

CX Predictions for 2023: In Conversation with guest Forrester 2022 was a difficult year for businesses – global economic turmoil, rapidly changing customer buying patterns, evolving social interactions across channels are just a few of the challenges faced by many. As you and your organization gear up for 2023, it’s even more important to appreciate the role customer experience (CX) plays in driving brand loyalty and customer retention and how it can help future-proof businesses like yours.  […]

From ideas to impact – driving innovation with your frontline Your people and their ideas are your biggest assets – but are you making the most of them? Innovation is the cornerstone of successful businesses. But it’s not just innovative products that move the needle. Customers are clamoring for more and more. And customer experiences […]

Proving the ROI of CX in rocky times Customer retention and loyalty can drive growth in a business and save costs in the long run – even during rocky times! These are results businesses dream of – but how do you get leadership buy-in for your CX program? Howard Lax, Principal Consultant at Forsta shares […]

Reinvigorate CX Measurement and Business Impact Hear Darran Taylor from The Automobile Association, the UK’s largest motoring organization serving over 14 million members as he shares his experiences of working alongside Forsta to rejuvenate their CX measurement program. Darran explains how a renewed focus on the importance of measuring CX led to the adoption of […]

Connecting research & human experience for MRAs Tightening research budgets. Increased use of DIY technologies. Profit margins under relentless downward pressure. It feels like only doom-and-gloom for research agencies. But that’s not true. Demand for research and insight is growing. New methods, tools and data sources are proliferating. And research agencies are uniquely positioned to […]

Capture the Human Experience On demand. Live. Real-time. While this describes our customers’ expectations, it doesn’t describe the typical survey program. Too many programs are held back by low response rates and disconnected data. Go beyond surveys and learn how to collect and analyze a variety of research and data to supercharge your VoC program. Listen from many […]

Digging for gold in the mountain of data: In conversation with GemSeek Over 80% of your customers don’t respond to traditional surveys. Yet when the right customer outreach strategies are used, customers are enthusiastic to talk about brands they love. How can CX leaders bridge the gap to support the business and ultimately deliver exceptional […]

Digging deeper with third-party data integration How did a “side hustle” turn into a sought-after tool? As COVID-19 began to wreak havoc across our personal and professional lives, ENGINE Insights began surveying consumers and looked at third-party data to provide clients with a better understanding of the overall impact. The data came quick, came often, […]

From vision to reality: How to build a CX program that works How do you build a CX program that works?We can’t avoid the elephant in the room. We are all living in verry differnt times. Covid-19 has hit the business industry like nothing else, except perhaps the recession of 2008. And the companies that […]

Digging deeper with third-party data integration How did a “side hustle” turn into a sought-after tool? As COVID-19 began to wreak havoc across our personal and professional lives, ENGINE Insights began surveying consumers and looked at third-party data to provide clients with a better understanding of the overall impact. The data came quick, came often, […]

From vision to reality: How to build a CX program that works How do you build a CX program that works?We can’t avoid the elephant in the room. We are all living in verry differnt times. Covid-19 has hit the business industry like nothing else, except perhaps the recession of 2008. And the companies that […]