Change the game
with qualitative research
Free dive into your data
Dive deeper into the data with qual research. Get deeper and fuller answers, for better insights. Tap into rich data – with detail – efficiently.
Get the full picture
Combine approaches to get a full picture of the customer behind the research. We’re the world’s only platform that covers quant and qual – the human experience platform.
Turn research into actionable insights
Data flooding in? No sweat. We’ve got all the tools you need. View images and videos in galleries, generate word clouds, word trees and plenty more.
It’s the qual that counts
Give your clients the full story. So that they can understand the human experience. For their customers, users, and other audiences.
Forsta Digital Diaries
Open a priceless stream of in-the-moment insights
Seize thoughts, emotions, opinions and perceptions that influence customer and employee behavior in the moment. Collect longitudinal feedback related to aspects of a customer’s journey to reveal key insights of user, customer, or patient experiences with Forsta Digital Diaries and Communities.
Full-service online focus groups
Dig deeper to gain valuable insights with our full-service online in-depth interview and focus group solution. Have meaningful conversations with respondents and capture non-verbal clues, anywhere, at any time.
Quick and easy online focus groups
Delve into the human experience with Discussions. Gather feedback, by conducting one-on-one interviews or focus groups right from within the Forsta platform. Just a few minutes to set up for hours of vivid insights into your participants: their motivations, concerns and behavior.
Add online video to in-person focus groups.
Be in the room, wherever you may be. No need to travel: sit back in your own office and watch a high-quality stream with 360* viewing. Put observers at the heart of any focus group or interview.
Qualitative research software
Interested in opening the qual floodgates?
Let the rich data pour in with our wide range of qualitative research tools. Expand your research and go beyond the statistics. Get in touch, and we can show you our qualitative solutions.