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Forsta, a leading global provider of market research, customer experience (CX) and employee experience (EX) technology, is reporting significant innovation and expansion of the company’s market research technology offerings in the past six months. Since the company’s acquisition by Press Ganey in the second quarter of this year, Forsta has quickly directed the increased investment…
InterVu, Forsta’s qualitative digital focus group solution, has been updated with significant technology upgrades to better serve the needs of market researchers Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced product update s to InterVu, its qualitative online focus group solution. Forsta InterVu, which is purpose-built…
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“I never expected to spend so much time in the weeds.” There has been steep growth in the volume and variety of data sources for Experience and Research teams: behavioural data, social posts, reviews, video transcriptions, text analytics, CRM records… But more signals bring more noise: data are in different formats and time periods; it’s…
“I want other teams to get closer to customers. But we have to clean up the mess when they do it badly.” In many organizations, there is a growing demand to ‘democratize’ access to research tools, data and insights about customers. This can often be a double-edged sword for Experience and Insights leaders, but let’s…
“This is not what I thought I bought.” Save time. Save money. Have more impact. Free your team to focus on strategic work. Be fitter, happier, more productive. We’ve all been seduced by technology pitches. They are often compelling. We say yes in the belief that—this time—things really will be different. Then, as we get…
“They’re for storing grain and missiles. Remind me why we hide our most useful data in them?” There are always strong reasons to handle research and experience data with care: breaches of privacy, compliance or commercial secrets are costly. But good governance doesn’t have to mean preventing data from flowing between teams with similar goals….
“Our new owners make us document the commercial impact of every project we do.” As organizations invest more in Experience and Insights solutions, there is increasing scrutiny on the ROI and commercial impact of these expenses. The teams responsible need to manage resources and costs effectively (inputs); and they need to prove their commercial value…
Sometimes simply maintaining the status quo is the easiest thing to do. If it ain’t broke, don’t fix it, right? But, if you are simply maintaining the status quo, how do you know there’s no room for improvement? For example, when was the last time you thoroughly evaluated the technology that supports your CATI operations?…
The market research industry is undoubtedly growing, but the number you see depends entirely on what’s being counted. A services-only estimate tells one story. A broader view of the insights ecosystem tells another. Add software, analytics, reporting, automation and AI-enabled research into the picture, and the market starts to look very different. Growth is no…