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White paper

On-the-go with Forsta

On-the-go with Forsta A guide to our mobile solutions What was the very first thing you did this morning? Think back to the moments before your morning coffee and maybe before you even got out of bed. Don’t remember? Perhaps this will help. For many of us, 50% of smartphone owners to be exact, the […]

On-the-go with Forsta
White paper

Text analytics in CX

Text analytics in CX The business benefits of a customer experience program have been proven by a wide range of organizations who have embraced the Voice of the Customer early, including: Spotting new delivery issues early Identifying emerging trends Reducing operational costs by addressing common customer support issues Developing product innovations based on the wealth […]

Text analytics in CX
White paper

The new golden age for research agencies

The new golden age for research agencies Organizations need human insights more than ever The market for data, analytics and insights is growing strongly, diversifying rapidly and reaching new customers. Growth is healthy. Between 2020 and 2023, global industry turnover is forecast to increase by 33% to over $100bn. Sources are changing. Market research data […]

The new golden age  for research agencies
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5 Steps to ensure your digital CX program delivers results

5 Steps to ensure your digital CX program delivers results The importance of CX has grown suddenly and dramatically since 2019, with the COVID-19 pandemic accelerating customer expectations for digital interactions and services. Partly due to the global pandemic, this phenomenal increase has forced brands to add more channels and truly embrace digital transformation in […]

5 Steps to ensure your digital CX program delivers results
White paper

On-the-go with Forsta: A guide to our mobile solutions

On-the-go with Forsta: A guide to our mobile solutions What was the very first thing you did this morning? Think back to the moments before your morning coffee and maybe before you even got out of bed. Don’t remember? Perhaps this will help. For many of us, 50% of smartphone owners to be exact, the […]

On-the-go  with Forsta: A guide to our  mobile solutions
White paper

Traditional marketing is dead. It’s about experience.

Traditional marketing is dead. It’s about experience. 84% of customers say being treated like a person, not a number, is very important to winning their business. Digital transformation. Voice of the Customer. Big Data. Customer Experience. Data-driven, customer-driven Business. Today’s businesses and brands face more disruptors today than they have since the industrial revolution with […]

Traditional marketing is dead. It’s about experience.
White paper

5 Steps to success: Voice of the Customer

5 Steps to success: Voice of the Customer Creating a positive and consistent customer experience across multiple channels is one of the biggest challenges facing businesses today, and a solid Voice of the Customer program is core to meeting this challenge. Building such a program, however, is far from simple and failure to do it […]

5 Steps to success: Voice of the Customer
White paper

How customers think, feel, and act: The paradigm of business outcomes

How customers think, feel, and act: The paradigm of business outcomes Small data collection and analysis unlocks deeper customer understanding and business opportunity There is an inherent complexity and messiness when it comesto designing brand experiences. Like humans, what makes for acompelling experience isn’t static. Each customer has a unique profileof tendencies and preferences that […]

How customers think, feel, and act: The paradigm of  business outcomes
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Introducing the future of Experience & Research technology

The future is human HX is the full story of your audiences Gathered in multiple ways Brought to life as broad patterns and personal pictures Shared and understood across your organisation Used to improve performance, and build long-lasting relationships What’s included? 40+ pages of insights for anyone leading or driving customer experience, insights or research efforts: Learn how to develop […]

Introducing the future of Experience & Research technology
White paper

Forsta surveys support

Forsta survey support Forsta’s research services team is dedicated to providing full coverage for your survey and reporting needs. With our services team, you will have a dedicated, localized project team with the added benefit of our global support resulting in flexible, and fast turnaround times. Our team is available to assist, giving you more […]

Forsta surveys support