How Product Experience research will lead you to winning innovation
Map the market
What do customers want? Where are they getting it from? How can you win their loyalty? Find out by marking your position in the market, relative to your competitors.
See consumers in action
Put your product in the hands of your ideal customers. See how they react when faced with your latest gadget or jar or website. Make changes before you actually launch.
Put your branding to the test
Show your best side when you go out in public. How? Trying out different looks in front of a select audience. Test marketing decisions – from ads and websites to colors and flavors.
Name your price
Good value doesn’t have to mean cheap. Test price points with consumers to see how they’d affect sales and profitability.
Pampers were facing a conundrum: as babies and toddlers moved up a diaper size, their parents weren’t sticking with them. We helped Pampers figure out why, for many parents, a size change often meant a brand change.
Take fear out of the equation
There’s always an element of risk when you change a product – or launch something entirely new. But you can choose to manage it. Act on hard data rather than hunches. PX research can tell you what customers actually want before you commit.