Trace the gap in your market before you fill it
Product launches can be exhilarating or terrifying. It all depends on how much you know beforehand.
Product Experience research can test whether there’s a market. And inform crucial decisions about price, name, packaging and design. So your launch will feel less like a leap of faith, and more like an orderly, logical leap forward.
How Product Experience research will lead you to winning innovation
Map the market
What do customers want? Where are they getting it from? How can you win their loyalty? Find out by marking your position in the market, relative to your competitors.
See consumers in action
Put your product in the hands of your ideal customers. See how they react when faced with your latest gadget or jar or website. Make changes before you actually launch.
Put your branding to the test
Show your best side when you go out in public. How? Trying out different looks in front of a select audience. Test marketing decisions – from ads and websites to colors and flavors.
Name your price
Good value doesn’t have to mean cheap. Test price points with consumers to see how they’d affect sales and profitability.
Iterate all the way
to the bank
There’s always room for improvement. Even after launch, PX can point out things to tweak and refine. Question the layout of a store or a website. The flow of a checkout system or user manual. The ease of pouring coffee or opening a car door.
Find your household name
A product name needs to stand out. Without causing confusion. Fit with your brand. Without blending in with the rest of your portfolio.
With so much riding on this choice, hadn’t you better get a second opinion? How about a fiftieth? We run these surveys all the time.
Pass a parcel with flying colors
Check in with consumers as your packaging develops. Share prototypes. Send boxes and bags for in-home user testing. See what they think, before your production lines get moving.
Pampers were facing a conundrum: as babies and toddlers moved up a diaper size, their parents weren’t sticking with them. We helped Pampers figure out why, for many parents, a size change often meant a brand change.
Take fear out of the equation
There’s always an element of risk when you change a product – or launch something entirely new. But you can choose to manage it. Act on hard data rather than hunches. PX research can tell you what customers actually want before you commit.