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Customer experience

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Connecting research & human experience for MRAs

Connecting research & human experience for MRAs Tightening research budgets. Increased use of DIY technologies. Profit margins under relentless downward pressure. It feels like only doom-and-gloom for research agencies. But that’s not true. Demand for research and insight is growing. New methods, tools and data sources are proliferating. And research agencies are uniquely positioned to […]

Connecting research & human experience for MRAs
Webinar

Beyond Surveys: Capture the Human Experience

Beyond Surveys: Capture the Human Experience On demand. Live. Real-time. While this describes our customers’ expectations, it doesn’t describe the typical survey program. Too many programs are held back by low response rates and disconnected data. Join Forsta to go beyond surveys and learn how to collect and analyze a variety of research and data to supercharge your […]

Beyond Surveys: Capture the Human Experience
Data sheet

Crowdsourcing

Crowdsourcing From people to action Most feedback tools just let you know there’s a problem. Imagine a new way of gathering feedback, one that engages people in solving those problems. That’s Forsta Crowdsourcing. Unlike surveys or other data collection methods, Forsta Crowdsourcing is totally flexible with time, so participants can take action when it suits […]

Crowdsourcing
Ebook

Customer experience and insight in challenging times

Customer experience and insight in challenging times How do we support team members? Top challenge: Employee relationships are complex All experiences – both good and bad – are magnified during a period of crisis and uncertainty. It is impossible to over communicate with team members during such times, provided communications are meaningful, valuable and empathetic, […]

Customer experience and insight in challenging times
Ebook

The ultimate guide to Customer Experience strategy

The ultimate guide to Customer Experience strategy 7 secrets at a glance Build executive support  Strategize and plan  Get organized  Lose the silos  Communicate  Add Voice of the Employee  Act fast and innovate  How to optimise your customer experience strategy – the 7 secrets   What is a customer experience strategy?  It’s where you lay out […]

The ultimate guide to Customer Experience strategy
Ebook

An introduction to dynamic questions

An introduction to dynamic questions What are dynamic questions? Dynamic is a word we use often in marketing and business—it signifies change, activity and progress. In the market research world, dynamic questions and elements push progress by providing a graphical and interactive way for researchers to capture respondent data in online surveys. Instead of using […]

An introduction to dynamic questions
Data sheet

Forsta Compass

Forsta Compass Visualizing a VoC program using Forsta Compass A Voice of the Customer program operates at multiple levels: strategic and tactical, leadership and front line, financial and operational. And at any given time, all these and other elements are operating at slightly different speeds and with differing trajectories. Understanding your progress with each element […]

Forsta Compass
Webinar

Digging for gold in the mountain of data: In conversation with GemSeek

Digging for gold in the mountain of data: In conversation with GemSeek Over 80% of your customers don’t respond to traditional surveys. Yet when the right customer outreach strategies are used, customers are enthusiastic to talk about brands they love. How can CX leaders bridge the gap to support the business and ultimately deliver exceptional […]

Digging for gold in the mountain of data: In conversation with GemSeek
Data sheet

CRM connector for Salesforce

CRM connector for Salesforce Optimizing customer interactions throughout the customer lifecycle Each and every customer interaction is important to your business, and you know how critical it is to listen to, and act on, the Voice of the Customer. With Forsta CRM Connector for Salesforce, you can optimize all your customer interactions throughout the customer […]

CRM connector  for Salesforce
Video

From metrics to meaning

Many feedback programs measure Net Promoter Score movements, but few can reveal the “why” of customer behavior. Forsta’s HX Benchmarks puts performance in context so you can understand what great experiences look like for your customers. Learn more about the human-centered intelligence you need to outperform the market.

From metrics to meaning