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Gartner Magic Quadrant for Voice of the Customer

Forsta Named a Leader in the Gartner® Magic Quadrant™ Forsta CEO celebrates our positioning as a Leader in the Magic Quadrant for Voice of the Customer by Gartner. The evaluation was based on specific criteria that analyzed Forsta’s overall completeness of vision, and ability to execute within our Voice of the Customer (VoC) offering. More […]

Gartner Magic Quadrant for Voice of the Customer
Webinar

5 Steps to ensure your digital CX program delivers results

5 Steps to ensure your digital CX program delivers results According to Forrester, digital customer service interactions are due to increase by 40% through 2021. Partly due to the global pandemic, this phenomenal increase has forced brands to add more channels and truly embrace digital transformation in their organization. So, how’s Customer Experience faring in […]

5 Steps to ensure your digital CX program delivers results
Case study

Parent voices without borders

Parent voices without borders  Tools used Survey design    Interactive dashboards  Localization & translation  Alerts  Cognita is a network of schools that spans the globe – from Europe to Latin America to South-East Asia. With Forsta’s help, it created a program to hear and harness the voices of parents across different regions and languages.  The challenge […]

Parent voices without borders
White paper

How Customers Think, Feel, And Act: The Paradigm Of Business Outcomes

How Customers Think, Feel,And Act: The Paradigm OfBusiness Outcomes Small Data Collection And Analysis Unlocks Deeper Customer Understanding And Business Opportunity There is an inherent complexity and messiness when it comesto designing brand experiences. Like humans, what makes for acompelling experience isn’t static. Each customer has a unique profileof tendencies and preferences that shape how […]

How Customers Think, Feel,  And Act: The Paradigm Of  Business Outcomes
Ebook

The three customer insight reports every CMO should have

The three customer insight reports every CMO should have For marketers and advertisers, developing and building a brand is all about connecting with and understanding the customer base. Successful brands have an identity; whether that be the perception of trust, reliability, or a positive feeling; they can have personality or convey purpose, and consumers stay […]

The three customer insight reports every CMO should have
Ebook

Social engagement: Designing for participant interaction

Social engagement: Designing for participant interaction The rise of social networking sites heralded in the era of the social web, where people interact with one another, both known (generally through sites like Facebook) or unknown (often through sites like Twitter). Given this widespread activity, there is often high expectation that social interaction within digital communities […]

Social engagement: Designing for participant interaction
Case study

Cruising Wyndham Destinations Asia Pacific’s customers to cloud nine

Cruising Wyndham Destinations Asia Pacific’s customers to cloud nine  Tools used Survey design and distribution  Customizable dashboards  Action management  Text analytics  How How our software helped Wyndham Destinations Asia Pacific rise from “gut feel” to hard stats.  The challenge Steering a big ship makes clear data a must  Wyndham Destinations Asia Pacific quickly became the […]

Cruising Wyndham Destinations Asia Pacific’s customers to cloud nine
Ebook

Customer experience: Different ways to uncover your Customer Truth™

Customer experience: Different ways to uncover your Customer Truth™ The Experience Economy is forcing brands to rethink, innovate, create and automate their customers’ end-to-end experience to gain and keep customers. Today every customer interaction and touchpoint are important. The most powerful element that can be used by any business leader is authentically understanding, engaging and […]

Customer experience: Different ways to uncover your Customer Truth™
Case study

Finding the feedback process to make great service even better

Finding the feedback process to make great service even better Tools used Voice of Customer surveys  Action management alerts   Data analytics  Custom benchmarking  Carlson Wagonlit Travel already had industry leading customer service. Now they wanted the tools to stay at this high level for the long term, and get even better.   The challenge When your […]

Finding the feedback process to make great service even better
White paper

Introducing the future of Experience & Research technology

The future is human HX is the full story of your audiences Gathered in multiple ways Brought to life as broad patterns and personal pictures Shared and understood across your organisation Used to improve performance, and build long-lasting relationships What’s included? 40+ pages of insights for anyone leading or driving customer experience, insights or research efforts: Learn how to develop […]

Introducing the future of Experience & Research technology