Resource library
Introducing the future of Experience & Research technology
The future is human The future is human This paper is for anyone leading or drivingCustomer Experience, Insights or Research efforts. Treat me like a human I am not your consumer, your user, your respondent. I am not the sum of my clicks, likes and shares. I am not my purchase history, my demographics, my […]
Diving deeper: CX analytics explained
Diving deeper: CX analytics explained Wouldn’t it be lovely if your business had a crystal ball that would tell you what the future holds and how to improve it? With that information, you could plan the most effective steps to drive revenue or beat out the competition. Unfortunately, there are no crystal balls in business. […]
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Customer Journey Mapping
hx catalysts Customer Journey Mapping Join the dots on your customer journeys Do you really know your customers? Can you put your finger on their changing expectations, emotions, and goals? Do you know why they buy? Or why they don’t? Are you empowered to deliver the effortless experience your customers demand? With Forsta you can: […]
CX Program Audit
HX catalysts CX Program Audit Supercharge your Customer Experience (CX) program Can your CX program keep up with your business strategy? Are you struggling to create commercial value? Do you know your CX roadmap and what’s required to deliver on ever-changing customer needs? With Forsta you can How it works You’ll also get Check out […]
Frontline Innovation Starter
HX catalysts Frontline Innovation Starter Tap into your brightest ideas to accelerate growth Your frontline is your biggest asset Tap into their brightest ideas. Listen, engage and turn them into champions of change, so you can accelerate your strategic growth. With Forsta you can How it works We’re here to support Frontline Innovation can be […]
Gather: From feedback to feelings
Gather: From feedback to feelings Gather: From feedback to feelings How to elevate your CX program Contents Introduction 1. Uncover the hidden human with qualitative discussions and online communities 1.1 There’s two (or more) sides to every story 1.2 The five easy steps for using qualitative research 1.3 Dig down, dig deep, and find feedback […]
Online reviews – your cheat code for better performance
Online reviews – your cheat code for better performance Are you leveraging your local marketing to drive performance? Watch this on-demand webinar with Zack Hamilton, our Executive Practitioner, to learn how to make the most of your local marketing using an often untapped source of differentiation – your local reviews. Zack walks you through why […]
Building an information super-highway for Transport Focus
Building an information super-highway for Transport Focus Tools used Deck creation Data repository Cross tabulation Infographic dashboards PowerPoint batch reporting Transport Focus is an independent watchdog for transport users. Looking out for the interests of passengers and drivers in the UK. It wanted to open its survey data to the public, which meant it needed […]
Learning to speak Culturati’s language
Learning to speak Culturati’s language Tools used Market research firm Culturati needed to keep their mobile-using survey participants engaged – in English and Spanish. The challenge Making surveys work in two languages – and on the go Culturati knew how important the Hispanic market was for their research. They’d already built a Spanish-speaking panel – but to keep growing, they needed two things. First, to manage surveys in more […]
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Connecting pharma companies with physicians at Trinity Life Sciences
How Forsta technology delivered qualitative depth at a quantitative scale with hundreds of business leaders
Illuminating non-profit insights with Eden Stanley
How Forsta technology delivered qualitative depth at a quantitative scale with hundreds of business leaders
Does your research have feelings? How to enhance your quantitative research with qualitative depth
Does your research have feelings? How to enhance your quantitative research with qualitative depth Modern survey technology helps you gather feedback from hundreds or thousands of people. All around the world. In just a few hours. Surveys measure experiences, test new products, and predict elections. And now you can make them even more powerful. Qualitative […]
Forsta Plus Panel Management
Forsta Plus Panel Management Gain deep insight into attitudes and behavior The ability to build and maintain a high-quality panel is a critical component for market research firms and many Customer Experience programs. So, you need technology to make sure you can develop and maintain high-quality panels with powerful, yet easy-to-use sampling feature that get […]
How research agencies can thrive in a downturn
How research agencies can thrive in a downturn Research agencies that combine leading-edge software with deep human expertise will be strongly positioned to create value for their clients – whatever the economic climate. But how do you execute this? And how do you maximise the Human Experience opportunity in a downturn? In this expert webinar […]
Helping Blauw’s clients ease into success
Helping Blauw’s clients ease into success Tools used Deck creation Cross tabulation Infographic dashboards CX and EX management PowerPoint batch reporting How our software helped market research and consulting company Blauw Research meet its own expectations and get their clientele to the next level. The challenge Meeting great expectations with great software Blauw wanted to evolve and had big […]
Helping Unruly become masters of video engagement
Helping Unruly become masters of video engagement Tools used Deck creation Data repository Cross tabulation Infographic dashboards PowerPoint batch reporting How our software helped advertising tech company Unruly deliver to its clients and go big. The challenge Beefing up scale Unruly wanted to scale up. They wanted to support the delivery of video content to large audiences, integrate with […]
Bringing CSBA closer to its clients
CSBA needed a dashboarding platform that would free them up to spend more time with clients. Our software was at the ready.
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Next-gen research reporting: How to choose the right tech to help you tell your data stories
Next-gen research reporting: How to choose the right tech to help you tell your data stories In a sea of visualization tools, we get lost choosing the best tools to meet our needs. So how can you decide when to use business intelligence tools and when to use market research-specific tools? Join us and Alexander […]
Web Summit Masterclass: Storytelling the Human Experience of data
Web Summit Masterclass: Storytelling the Human Experience of data Throughout the history, humans have used stories to illustrate their lives and communicate with each other. A story is the fastest way to help your audience understand what you mean. And with just a handful of storytelling techniques – and cutting-edge technology – you can frame […]
Embedding the customer’s voice across DHL Global Freight Forwarding business
How Forsta Visualizations connects hundreds of team members in dozens of countries
Take your reporting into the future with Forsta
Take your reporting into the future with Forsta Who is Forsta? How did we get here? And where could you go with us? Our demo of Forsta Visualizations will give you a glimpse of how we can help you deliver reports 40% quicker. From easy-to-use online dashboards to exciting PowerPoints, we’re here to help you […]
Your customers’ emotions matter
Your customers’ emotions matter Forsta commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making. The results were conclusive: emotions don’t just matter, they drive business outcomes. The way customers think and feelexplains why they take action Brands can predict business outcomes by examining how their customers think and feel. A one point* gain in […]
Understanding today’s families – and how to market to them
Understanding today’s families – and how to market to them Tools used Blended research approach Video testimonials Quantitative survey Qualitative exercises Research company The Family Room knew families had changed. But what does that mean about how they buy – and how marketers should talk to them? We stepped in with the tech to help. The challenge Measuring […]
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Top tips for choosing a focus group tool
Top tips for choosing a focus group tool Gloves off Are you running focus groups? Got the features you need? Ten hard-hitting questions. 1. Want to avoid fiddly downloads? Forsta InterVu runs in the respondent’s browser. No plugins. No downloads. Just hit it. 2. No such thing as a free lunch? Forsta InterVu is based […]
Why qualitative wins: The future of human experience insights
Why qualitative wins: The future of human experience insights Why qualitative wins: The future of human experience insights The growth trifecta: why qualitative research is growing so fast Tell me more. And more. And more. We want the full story. The colors, the shapes, the sounds, and the feelings. It’s no longer enough to sift […]
Why qualitative wins: The future of Human Experience insights
Why qualitative wins: The future of Human Experience insights The modern world is enthralled with metrics, big data and the power of large numbers. But analytics and measurement will only get you so far. Without the right technology and tools, all you have are data points. Truly human-centric organizations thrive by embracing empathy, understanding context, […]
Human Experience essentials
Human Experience essentials Kickstart your CX program We know that gathering feedback from customers and acting on it is your gateway to better products, improved services and can result in higher sales. But launching an impactful CX program can feel as challenging as designing and engineering a car at home. An effective CX program gives […]
Forsta Surveys for a mobile world
Develop and deliver insights to maximize customer and brand experience
CXM big and small data integration
CXM big and small data integration Forsta sponsored a study by Harvard Business Review Analytic Services to explore the roles of Big Data and Small Data for organizations in understanding their customers. 98% believe understanding customers is crucial to creating relevant customer experiences. But only 23% say they understand very well why their customers act […]
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10 Steps to Conduct an Online Focus Group
10 steps to conduct an online focus group What is an online focus group? An online focus group, also known as a virtual focus group, is an online panel with multiple participants and a moderator, aimed at discovering rich insights that can’t be found with static surveys. The group, along with the moderator, might share […]
The new golden age for research agencies
The new golden age for research agencies Organizations need human insights more than ever The market for data, analytics and insights is growing strongly, diversifying rapidly and reaching new customers. Growth is healthy. Between 2020 and 2023, global industry turnover is forecast to increase by 33% to over $100bn. Sources are changing. Market research data […]
Data hub for market research
Data hub for market research Get your data singing in harmony No more silos and data slipping into the void. Our centralized data hub brings all your sources together, so your data syncs, links and turns into insights you can use. Bringing it together Multiple sources can pump data into our data hub. Survey data, […]
Accelerated change: Online focus groups are now mainstream
Accelerated change:Online focus groups are now mainstream In a matter of weeks, the COVID-19 global pandemic changed the daily lives of billions of people around the world as cities, states, and countries, shut down normal operations and billions of people sheltered in place in their homes. Even as restrictions loosen, many offices and schools remain […]
Best Buy business success despite the global pandemic
Best Buy business success despite the global pandemic Covid changed so many things in our world beginning in March 2020. Among them, it changed when we could leave our homes, where we went when we did, how we purchased what we needed to live, and how all this was delivered to us. In this webinar, we […]
Along for the journey with BAE Systems
Along for the journey with BAE Systems Tools used Multi-channel surveys Online and offline data collection Tailored data reports Hierarchy management When security and aerospace company BAE Systems wanted to better understand their new starters’ experiences, we were on hand to help. The challenge Getting to know their new people better BAE Systems needs to hire, train and keep the best possible people – after […]
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Digital Diaries & Communities
Digital Diaries & Communities Capture insights in the moment of decision making. Get their input during key moments in their journey with activity-based diary entries. Build a community of your customers. Bring them together. Interact with them on your own mini social media platform. And then sit back and enjoy a priceless stream of in-the-moment […]
Voice sentiment analysis
Voice sentiment analysis Emotion at the heart of your program Voice is the most intuitive, natural and efficient way to communicate. We’re more likely to talk faster than we type, and our emotions come through in our tone, pitch, rhythm and more. Forsta’s Voice Sentiment Analysis gives your respondents the opportunity to express their feedback […]
Forsta CRM Connector for Microsoft Dynamics
Forsta CRM Connector for Microsoft Dynamics Optimizing customer interactions throughout the customer lifecycle Each and every customer interaction is important to your business, and you know how critical it is to listen to, and act on, the Voice of the Customer. With Forsta CRM Connector for Microsoft Dynamics, you can optimize all your customer interactions […]
Frontline Innovation
Frontline Innovation Engage and empower your frontline Forsta Frontline Innovation allows you to efficiently gather, share, manage, and implement ideas that accelerate strategic growth. Your frontline is your biggest asset Your frontline is where the action is. All frontline stakeholders – employees, partners, customers – know what needs to change to make an impact. Listen […]
Employee experience and insight in challenging times
Employee experience and insight in challenging times How do we support team members? Top challenge: Employee relationships are complex All experiences – both good and bad – are magnified during a period of crisis and uncertainty. It is impossible to over communicate with team members during such times, provided communications are meaningful, valuable and empathetic, […]
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Best face forward: getting to know Avon’s consumers
Best face forward: getting to know Avon’s consumers Tools used When cosmetics company Avon wanted to understand the emotional impact of makeup among Latin American women, they needed a tech partner with the approach to help. The challenge Not just appearance: understanding makeup users in Latin America For women in Latin America, makeup is about more than just how they look: cosmetics impact their confidence and self-esteem, too. That makes the region’s industry dynamic, with strong competition between established […]
Tapping into text analytics for stand-out customer experience
Tapping into text analytics for stand-out customer experience Tools used Survey design and distribution Tailored operational dashboards Strategic reporting views Action management and alerting Advanced text analytics Industrial and electronics distributor RS Components wanted to position itself as the first choice for its customers. To do so, RS Components needed to shift to a customer-centric […]
When the planet needs data, GlobeScan and Forsta unite
When the planet needs data, GlobeScan and Forsta unite Tools used How our software helped global insights and advisory consultancy GlobeScan deliver their knowledge faster than ever. The challenge Rising above the menial GlobeScan’s reporting process was weighed down. They had third parties to pay and control for quality. Revisions to manually input if clients wanted specific data. […]
Arming the arts in a global crisis
Arming the arts in a global crisis Tools used Survey design Cross tabs modules When Covid-19 struck, museums, galleries, and performance spaces needed vital audience info to navigate the crisis. Forsta stepped up to help. The challenge When nothing’s normal When Covid-19 struck, the arts went into freefall. Venues shut. Audiences evaporated. No one knew […]
Giving eBay the human touch
Giving eBay the human touch Tools used We gave eBay a way of combining hard data with face-to-face discussions. So they could relate better to the real people behind their sellers, bidders and buyers. The challenge How do you compete with the might of Amazon as a massive online market place? eBay knew customer experience was the key, but […]
Unlocking data for Yonder Data Solutions’ clients
Unlocking data for Yonder Data Solutions’ clients Tools used Deck creation Data repository Cross tabulation Infographic dashboards PowerPoint catch reporting Yonder Data Solutions’ clients were clamoring for new, better ways to see and play with their data. Only one platform was up to the task. The challenge How to visualize and analyze? Yonder Data Solutions’ clients were data experts […]
Featured case studies
Powering conversational AI for Fifth Dimension
How Forsta technology delivered qualitative depth at a quantitative scale with hundreds of business leaders
Shorter, smarter surveys for Bright MR
How Forsta technology led to shorter surveys with fewer errors in a single-page format
Less time crunching, more time for consulting
Less time crunching, more time for consulting Tools used BMG Research wanted to move away from intensive manual market research processes and focus on value add. They needed a platform to automate the reporting. The challenge Embracing rapid turnaround and faster delivery time To grow its business and enhance the experience for its clients, BMG […]
Closer to customers. Ahead of competitors.
Closer to customers. Ahead of competitors. Tools used For AIG, getting an edge on competitors meant bridging the gap between company and customer. With Forsta in its corner, the insurance giant built a vast, powerful program that listened to customers, and fueled the business with their feedback. The challenge One step removed from customers Back in 2005, AIG only heard from its customers […]
More resources
The Net Promoter Score playbook
Develop and deliver insights to maximize customer and brand experience
The ultimate guide to Customer Experience strategy
The ultimate guide to Customer Experience strategy 7 secrets at a glance How to optimise your customer experience strategy – the 7 secrets What is a customer experience strategy? It’s where you lay out how you’re going to make every single customer experience with your organization the best it can be. This customer experience strategy […]
An introduction to dynamic questions
An introduction to dynamic questions What are dynamic questions? Dynamic is a word we use often in marketing and business—it signifies change, activity and progress. In the market research world, dynamic questions and elements push progress by providing a graphical and interactive way for researchers to capture respondent data in online surveys. Instead of using […]
HX benchmarking
HX benchmarking Where do you stack up? Do you often wonder how your brand compares to your competitors when it comes to HX? To ensure you’re delivering on your goals, you need to compare yourself within your market space. Forsta has partnered with Watermelon to provide a benchmarking solution that fits your needs, whatever sector, […]
