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Customer experience
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Data visualization
Qualitative research
Focus groups
Employee experience
White paper

Introducing the future of Experience & Research technology

The future is human HX is the full story of your audiences Gathered in multiple ways Brought to life as broad patterns and personal pictures Shared and understood across your organisation Used to improve performance, and build long-lasting relationships What’s included? 40+ pages of insights for anyone leading or driving customer experience, insights or research efforts: Learn how to develop […]

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Introducing the future of Experience & Research technology
White paper

Text analytics in CX

Text analytics in CX Today’s successful companies have already implemented a customer experience program in one form or another. For customer experience professionals, the next challenge is to evolve their program in both depth and breadth, towards true brand-experience differentiation. In order to achieve this, there is one area that they need to resolve efficiently […]

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Text analytics in CX
Ebook

Diving deeper: CX analytics explained

Diving deeper: CX analytics explained In this eBook, we’ll dive into basic, advanced, and predictive analytics to help you learn how you can leverage these tools to drive your Voice of the Customer program forward. Wouldn’t it be lovely if your business had a crystal ball that would tell you what the future holds and […]

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Diving deeper: CX analytics explained
Video

Gartner Magic Quadrant for Voice of the Customer

Forsta Named a Leader in the Gartner® Magic Quadrant™ Forsta CEO celebrates our positioning as a Leader in the Magic Quadrant for Voice of the Customer by Gartner. The evaluation was based on specific criteria that analyzed Forsta’s overall completeness of vision, and ability to execute within our Voice of the Customer (VoC) offering. More […]

Gartner Magic Quadrant for Voice of the Customer
Webinar

5 Steps to ensure your digital CX program delivers results

5 Steps to ensure your digital CX program delivers results According to Forrester, digital customer service interactions are due to increase by 40% through 2021. Partly due to the global pandemic, this phenomenal increase has forced brands to add more channels and truly embrace digital transformation in their organization. So, how’s Customer Experience faring in […]

5 Steps to ensure your digital CX program delivers results
Case study

Parent voices without borders

Parent voices without borders  Tools used Survey design    Interactive dashboards  Localization & translation  Alerts  Cognita is a network of schools that spans the globe – from Europe to Latin America to South-East Asia. With Forsta’s help, it created a program to hear and harness the voices of parents across different regions and languages.  The challenge […]

Parent voices without borders
White paper

How Customers Think, Feel, And Act: The Paradigm Of Business Outcomes

How Customers Think, Feel,And Act: The Paradigm OfBusiness Outcomes Small Data Collection And Analysis Unlocks Deeper Customer Understanding And Business Opportunity There is an inherent complexity and messiness when it comesto designing brand experiences. Like humans, what makes for acompelling experience isn’t static. Each customer has a unique profileof tendencies and preferences that shape how […]

How Customers Think, Feel,  And Act: The Paradigm Of  Business Outcomes
Ebook

The three customer insight reports every CMO should have

The three customer insight reports every CMO should have For marketers and advertisers, developing and building a brand is all about connecting with and understanding the customer base. Successful brands have an identity; whether that be the perception of trust, reliability, or a positive feeling; they can have personality or convey purpose, and consumers stay […]

The three customer insight reports every CMO should have
Case study

Replicating the successes of a sales team’s top dogs

Replicating the successes of a sales team’s top dogs Tools used EX customized surveys  Advanced analytics for online and offline reporting  Individualized, tailored reports   Integration with 1/3rd party platforms  Pet care giant Mars wanted to create a training program that could majorly boost their salespeople’s performance. But they didn’t want a ‘one size fits all’ – they wanted to understand […]

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Replicating the successes of a sales team’s top dogs
Case study

Building an information super-highway for Transport Focus

Building an information super-highway for Transport Focus Tools used Deck creation Data repository Cross tabulation Infographic dashboards PowerPoint batch reporting Transport Focus is an independent watchdog for transport users. Looking out for the interests of passengers and drivers in the UK. It wanted to open its survey data to the public, which meant it needed […]

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Building an information super-highway for Transport Focus
Case study

Learning to speak Culturati’s language

Learning to speak Culturati’s language Tools used Survey design   Panel management   Multiple languages module   Go Mobile App  Market research firm Culturati needed to keep their mobile-using survey participants engaged – in English and Spanish.  The challenge Making surveys work in two languages – and on the go  Culturati knew how important the Hispanic market was for their research. They’d already built a Spanish-speaking panel – but […]

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Learning to speak Culturati’s language
Ebook

It takes two: Understanding customers through Big and Small Data

It takes two: Understanding customers through Big and Small Data The terms “Big Data” and “Small Data” have become popular buzzwords over the past five to ten years. Yet, it’s not always clear what either of these terms means or how they help us better understand our customers. Big Data is data created in untold […]

It takes two: Understanding customers through Big and Small Data
Ebook

Best practices Survey slider design

Best practicesSurvey slider design Sliders are one of the more common emerging question types used in online and mobile surveys. They provide a graphical, interactivealternative to traditional rating scale questions. Used correctly, sliders offer a way to enhance the respondent survey experience and improve data quality. More customer stories

Best practices Survey slider design
Ebook

Seeing is believing: Visualizing market research data

Seeing is believing: Visualizing market research data The proof is in the numbers 2.5 quintillion bytes of data are created every day. But, business leaders still don’t have the insights they need. The problem is that all this data is simply gibberish before it’s gathered, organized, and analyzed. And, even after the analysis, data still […]

Seeing is believing: Visualizing market research data
Case study

Helping Blauw’s clients ease into success

Helping Blauw’s clients ease into success Tools used Deck creation Cross tabulation Infographic dashboards CX and EX management PowerPoint batch reporting How our software helped market research and consulting company Blauw Research meet its own expectations and get their clientele to the next level. The challenge Meeting great expectations with great software Blauw wanted to evolve and had big […]

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Helping Blauw’s clients ease into success
Case study

Helping Unruly become masters of video engagement

Helping Unruly become masters of video engagement Tools used Deck creation Data repository Cross tabulation Infographic dashboards  PowerPoint batch reporting How our software helped advertising tech company Unruly deliver to its clients and go big.  The challenge Beefing up scale Unruly wanted to scale up. They wanted to support the delivery of video content to large audiences, integrate with […]

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Helping Unruly become masters of video engagement
White paper

Introducing the future of Experience & Research technology

The future is human HX is the full story of your audiences Gathered in multiple ways Brought to life as broad patterns and personal pictures Shared and understood across your organisation Used to improve performance, and build long-lasting relationships What’s included? 40+ pages of insights for anyone leading or driving customer experience, insights or research efforts: Learn how to develop […]

Introducing the future of Experience & Research technology
Case study

Facts International: placing innovation at the heart of insight

Facts International: placing innovation at the heart of insight Overview Offering innovative research solutions that deliver actionable findings is the driving force behind Facts International’s approach to research. Facts International’s customers require a proactive, intelligent and responsive direction from experts who have a detailed understanding of the nuances of research. What this means in practice […]

Facts International: placing innovation at the heart of insight
Infographic

Your customers’ emotions matter

Your customers’ emotions matter Forsta commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making. The results were conclusive: emotions don’t just matter, they drive business outcomes. More customer stories

Your customers’ emotions matter
Infographic

CXM big and small data integration

CXM big and small data integration Today’s businesses and brands face an unprecedented number of disruptors, with every customer interaction and touchpoint becoming increasingly important each day. In this Experience Economy, customers are in control and have more choices than ever before. What is differentiating companies is the experience they offer their customers, which is […]

CXM big and small data integration
Case study

Unlocking data for Yonder Data Solutions’ clients

Unlocking data for Yonder Data Solutions’ clients Tools used Deck creation Data repository Cross tabulation Infographic dashboards PowerPoint catch reporting  Yonder Data Solutions’ clients were clamoring for new, better ways to see and play with their data. Only one platform was up to the task. The challenge How to visualize and analyze? Yonder Data Solutions’ clients were data experts […]

Unlocking data for Yonder Data Solutions’ clients
Infographic

5 principles for mobile-first surveys

5 principles for mobile-first surveys In today’s mobile dominated world, it’s essential for these devices to be at the forefront of your survey designs. Here are five mobile-first design principles drawn from years of research on how to optimize your research for today’s multi-device customer. More customer stories

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5 principles for mobile-first surveys
Case study

Understanding today’s families – and how to market to them

Understanding today’s families – and how to market to them Tools used Blended research approach  Video testimonials   Quantitative survey  Qualitative exercises  Research company The Family Room knew families had changed. But what does that mean about how they buy – and how marketers should talk to them? We stepped in with the tech to help.  The challenge Measuring […]

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Understanding today’s families – and how to market to them
Case study

Exploring child obesity’s root cause with Albar Research

Exploring child obesity’s root cause with Albar Research Tools used Deck blended research approach  Direct participant engagement  Quantitative survey (large sample panel)  Qualitative exercises (video testimonials, journal writing, photo uploading) Brazilian research consultancy Albar Research had a challenging project on their books: understanding the roots of child obesity in Latin America. Could our software help?  […]

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Exploring child obesity’s root cause with Albar Research
Ebook

10 Tips for managing your online focus group

10 Tips for managing your online focus group In many ways, leading an online interview or focus group discussion is quite similar to an in-person exercise. You still want to keep people engaged and connected, as you work to capture the best insights. When using a virtual platform, however, a few extra steps can ensure […]

10 Tips for managing your online focus group
Ebook

It takes two: Understanding customers through Big and Small Data

It takes two: Understanding customers through Big and Small Data The terms “Big Data” and “Small Data” have become popular buzzwords over the past five to ten years. Yet, it’s not always clear what either of these terms means or how they help us better understand our customers. Big Data is data created in untold […]

It takes two: Understanding customers through Big and Small Data
Ebook

Five techniques to build a successful study. Activity design

Five techniques to build a successful study Digital qualitative research can yield an extremely rich view of people’s lives, we just need to pause and consider the best way to approach it. The online medium is different, and as a result, the research approach needs to adapt. Forsta is built upon the principle of getting […]

Five techniques to build a successful study. Activity design
Ebook

Concept Canvas: Five creative approaches for your online qualitative research community

Concept Canvas: Five creative approaches for your online qualitative research community Online qualitative research communities are an excellent way to get closer to your customer’s everyday lives. It helps you uncover their motivations, behaviors, and emotions around why your brand, product and/or services are important and delve into their thoughts and feelings over an extended […]

Concept Canvas: Five creative approaches for your online qualitative research community
Ebook

Online qualitative: Ten activities to understand your customer

Online qualitative: Ten activities to understand your customer We know that delivering high-quality, relevant customer experiences that resonate on an emotional and rational level leads to increased customer satisfaction or retention, new innovations, and increased sales. In fact, in a Harvard Business Review Analytical Services study, sponsored by Forsta, 98% of senior business leaders believe […]

Online qualitative: Ten activities to understand your customer
Case study

Facts International: placing innovation at the heart of insight

Facts International: placing innovation at the heart of insight Overview Offering innovative research solutions that deliver actionable findings is the driving force behind Facts International’s approach to research. Facts International’s customers require a proactive, intelligent and responsive direction from experts who have a detailed understanding of the nuances of research. What this means in practice […]

Read more
Facts International: placing innovation at the heart of insight
Infographic

Your customers’ emotions matter

Your customers’ emotions matter Forsta commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making. The results were conclusive: emotions don’t just matter, they drive business outcomes. More customer stories

Read more
Your customers’ emotions matter
Infographic

CXM big and small data integration

CXM big and small data integration Today’s businesses and brands face an unprecedented number of disruptors, with every customer interaction and touchpoint becoming increasingly important each day. In this Experience Economy, customers are in control and have more choices than ever before. What is differentiating companies is the experience they offer their customers, which is […]

Read more
CXM big and small data integration
Ebook

10 Tips for managing your online focus group

10 Tips for managing your online focus group In many ways, leading an online interview or focus group discussion is quite similar to an in-person exercise. You still want to keep people engaged and connected, as you work to capture the best insights. When using a virtual platform, however, a few extra steps can ensure […]

10 Tips for managing your online focus group
Ebook

Accelerated change: Online focus groups are now mainstream

Accelerated change:Online focus groupsare now mainstream In a matter of weeks, the COVID-19 global pandemic changed the daily lives of billions of people around the world as cities, states,and countries, shut down normal operations and billions of people sheltered in place in their homes. Even as restrictions loosen, manyoffices and schools remain closed. This change, […]

Accelerated change: Online focus groups  are now mainstream
White paper

Introducing the future of Experience & Research technology

The future is human HX is the full story of your audiences Gathered in multiple ways Brought to life as broad patterns and personal pictures Shared and understood across your organisation Used to improve performance, and build long-lasting relationships What’s included? 40+ pages of insights for anyone leading or driving customer experience, insights or research efforts: Learn how to develop […]

Introducing the future of Experience & Research technology
Case study

Facts International: placing innovation at the heart of insight

Facts International: placing innovation at the heart of insight Overview Offering innovative research solutions that deliver actionable findings is the driving force behind Facts International’s approach to research. Facts International’s customers require a proactive, intelligent and responsive direction from experts who have a detailed understanding of the nuances of research. What this means in practice […]

Facts International: placing innovation at the heart of insight
Infographic

Your customers’ emotions matter

Your customers’ emotions matter Forsta commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making. The results were conclusive: emotions don’t just matter, they drive business outcomes. More customer stories

Your customers’ emotions matter
Webinar

Best Buy business success despite the global pandemic

Best Buy Business Success Despite the Global Pandemic Covid changed so many things in our world beginning in March 2020. Among them, it changed when we could leave our homes, where we went when we did, how we purchased what we needed to live, and how all this was delivered to us. In this webinar, we […]

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Best Buy business success despite the global pandemic
Case study

Giving a tiny CX team the tools to bring in big results

Giving a tiny CX team the tools to bring in big results Tools used Multi-channel surveys   Online and offline data collection   Text analysis   Hierarchy management  PennyMac’s two-person CX team is entirely responsible for pinpointing the places where they can improve their service. So they needed a platform that could lighten their load.  The challenge How can you […]

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Giving a tiny CX team the tools to bring in big results
Case study

Along for the journey with BAE Systems

Along for the journey with BAE Systems Tools used Multi-channel surveys   Online and offline data collection   Tailored data reports   Hierarchy management  When security and aerospace company BAE Systems wanted to better understand their new starters’ experiences, we were on hand to help. The challenge Getting to know their new people better  BAE Systems needs to hire, train and keep the best possible people – after […]

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Along for the journey with BAE Systems
Ebook

10 Tips for managing your online focus group

10 Tips for managing your online focus group In many ways, leading an online interview or focus group discussion is quite similar to an in-person exercise. You still want to keep people engaged and connected, as you work to capture the best insights. When using a virtual platform, however, a few extra steps can ensure […]

10 Tips for managing your online focus group
Ebook

Accelerated change: Online focus groups are now mainstream

Accelerated change:Online focus groupsare now mainstream In a matter of weeks, the COVID-19 global pandemic changed the daily lives of billions of people around the world as cities, states,and countries, shut down normal operations and billions of people sheltered in place in their homes. Even as restrictions loosen, manyoffices and schools remain closed. This change, […]

Accelerated change: Online focus groups  are now mainstream
White paper

Introducing the future of Experience & Research technology

The future is human HX is the full story of your audiences Gathered in multiple ways Brought to life as broad patterns and personal pictures Shared and understood across your organisation Used to improve performance, and build long-lasting relationships What’s included? 40+ pages of insights for anyone leading or driving customer experience, insights or research efforts: Learn how to develop […]

Introducing the future of Experience & Research technology
Case study

Facts International: placing innovation at the heart of insight

Facts International: placing innovation at the heart of insight Overview Offering innovative research solutions that deliver actionable findings is the driving force behind Facts International’s approach to research. Facts International’s customers require a proactive, intelligent and responsive direction from experts who have a detailed understanding of the nuances of research. What this means in practice […]

Facts International: placing innovation at the heart of insight
Infographic

Your customers’ emotions matter

Your customers’ emotions matter Forsta commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making. The results were conclusive: emotions don’t just matter, they drive business outcomes. More customer stories

Your customers’ emotions matter

Case study

Helping Pampers solve a sizing mystery

Helping Pampers solve a sizing mystery Tools used Survey design Digital diaries We helped Pampers figure out why, for many parents, a size change often meant a brand change. The challenge Making sense of a sizing enigma Pampers were facing a conundrum: as babies and toddlers moved up a diaper size, their parents weren’t sticking with them. […]

Helping Pampers solve a sizing mystery
Case study

Best face forward: getting to know Avon’s consumers

Best face forward: getting to know Avon’s consumers Tools used Tailored study design Blended research approach Quantitative survey Qualitative exercises  When cosmetics company Avon wanted to understand the emotional impact of makeup among Latin American women, they needed a tech partner with the approach to help. The challenge Not just appearance: understanding makeup users in Latin America For women in Latin America, makeup is about more than just how […]

Best face forward: getting to know Avon’s consumers
Case study

Tapping into text analytics for stand-out customer experience

Tapping into text analytics for stand-out customer experience Tools used Survey design and distribution  Tailored operational dashboards   Strategic reporting views   Action management and alerting   Advanced text analytics  Industrial and electronics distributor RS Components wanted to position itself as the first choice for its customers. To do so, RS Components needed to shift to a customer-centric […]

Tapping into text analytics for stand-out customer experience
Case study

When the planet needs data, GlobeScan and Forsta unite

When the planet needs data, GlobeScan and Forsta unite Tools used Deck creation Infographic dashboards PowerPoint batch reporting How our software helped global insights and advisory consultancy GlobeScan deliver their knowledge faster than ever. The challenge Rising above the menial GlobeScan’s reporting process was weighed down. They had third parties to pay and control for quality. Revisions to […]

When the planet needs data, GlobeScan and Forsta unite
Case study

Arming the arts in a global crisis

Arming the arts in a global crisis Tools used Survey design Cross tabs modules When Covid-19 struck, museums, galleries, and performance spaces needed vital audience info to navigate the crisis. Forsta stepped up to help. The challenge When nothing’s normal When Covid-19 struck, the arts went into freefall. Venues shut. Audiences evaporated. No one knew […]

Arming the arts in a global crisis
Case study

Giving eBay the human touch to compete with Amazon

Giving eBay the human touch to compete with Amazon Tools used Customizable surveys Digital interviewing Data analytics Personalized dashboards We gave eBay a way of combining hard data with face-to-face discussions. So they could relate better to the real people behind their sellers, bidders and buyers. The challenge How do you compete with the might of Amazon as […]

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Giving eBay the human touch to compete with Amazon
Case study

Unlocking data for Yonder Data Solutions’ clients

Unlocking data for Yonder Data Solutions’ clients Tools used Deck creation Data repository Cross tabulation Infographic dashboards PowerPoint catch reporting  Yonder Data Solutions’ clients were clamoring for new, better ways to see and play with their data. Only one platform was up to the task. The challenge How to visualize and analyze? Yonder Data Solutions’ clients were data experts […]

Read more
Unlocking data for Yonder Data Solutions’ clients

Case study

Parent voices without borders

Parent voices without borders  Tools used Survey design    Interactive dashboards  Localization & translation  Alerts  Cognita is a network of schools that spans the globe – from Europe to Latin America to South-East Asia. With Forsta’s help, it created a program to hear and harness the voices of parents across different regions and languages.  The challenge […]

Read more
Parent voices without borders
Case study

Cruising Wyndham Destinations Asia Pacific’s customers to cloud nine

Cruising Wyndham Destinations Asia Pacific’s customers to cloud nine  Tools used Survey design and distribution  Customizable dashboards  Action management  Text analytics  How How our software helped Wyndham Destinations Asia Pacific rise from “gut feel” to hard stats.  The challenge Steering a big ship makes clear data a must  Wyndham Destinations Asia Pacific quickly became the […]

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Cruising Wyndham Destinations Asia Pacific’s customers to cloud nine
Case study

Keeping PHLY on top of the insurance food chain

Keeping PHLY on top of the insurance food chain  Tools used Sophisticated survey design capabilities  Tailored dashboards  Action management  Consulting services  How our software helped Philadelphia Insurance Companies (PHLY) set themselves apart from the competition.  The challenge A brave new world for insurance  In 2010, the insurance landscape was changing. There were no guarantees when […]

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Keeping PHLY on top of the insurance food chain
Case study

Hearing customers voices – locally and globally

Hearing customers voices – locally and globally  Tools used Survey design    Data and feedback analysis  Action management  Text analytics  How our software helped Siemens Corporation bring a global approach to hearing their customers’ voices.   The challenge Bringing Siemens Corporation their own solution  Siemens Corporation, a US subsidiary of Siemens AG, wanted to find a way […]

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Hearing customers voices – locally and globally

More resources

Ebook

10 Tips for managing your online focus group

10 Tips for managing your online focus group In many ways, leading an online interview or focus group discussion is quite similar to an in-person exercise. You still want to keep people engaged and connected, as you work to capture the best insights. When using a virtual platform, however, a few extra steps can ensure […]

Read more
10 Tips for managing your online focus group
Ebook

Best practices Survey slider design

Best practicesSurvey slider design Sliders are one of the more common emerging question types used in online and mobile surveys. They provide a graphical, interactivealternative to traditional rating scale questions. Used correctly, sliders offer a way to enhance the respondent survey experience and improve data quality. More customer stories

Read more
Best practices Survey slider design

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