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Customer experience
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Qualitative research
Focus groups
Employee experience
White paper

Introducing the future of Experience & Research technology

The future is human HX is the full story of your audiences Gathered in multiple ways Brought to life as broad patterns and personal pictures Shared and understood across your organisation Used to improve performance, and build long-lasting relationships What’s included? 40+ pages of insights for anyone leading or driving customer experience, insights or research efforts: Learn how to develop […]

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Introducing the future of Experience & Research technology
Ebook

Diving deeper: CX analytics explained

Diving deeper: CX analytics explained Wouldn’t it be lovely if your business had a crystal ball that would tell you what the future holds and how to improve it? With that information, you could plan the most effective steps to drive revenue or beat out the competition. Unfortunately, there are no crystal balls in business. […]

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Diving deeper: CX analytics explained
Webinar

Beyond Surveys: Capture the Human Experience

Beyond Surveys: Capture the Human Experience On demand. Live. Real-time. While this describes our customers’ expectations, it doesn’t describe the typical survey program. Too many programs are held back by low response rates and disconnected data. Join Forsta to go beyond surveys and learn how to collect and analyze a variety of research and data to supercharge your […]

Beyond Surveys: Capture the Human Experience
Data sheet

Crowdsourcing

Crowdsourcing From people to action Most feedback tools just let you know there’s a problem. Imagine a new way of gathering feedback, one that engages people in solving those problems. That’s Forsta Crowdsourcing. Unlike surveys or other data collection methods, Forsta Crowdsourcing is totally flexible with time, so participants can take action when it suits […]

Crowdsourcing
Ebook

Customer experience and insight in challenging times

Customer experience and insight in challenging times How do we support team members? Top challenge: Employee relationships are complex All experiences – both good and bad – are magnified during a period of crisis and uncertainty. It is impossible to over communicate with team members during such times, provided communications are meaningful, valuable and empathetic, […]

Customer experience and insight in challenging times
Ebook

The ultimate guide to Customer Experience strategy

The ultimate guide to Customer Experience strategy 7 secrets at a glance Build executive support  Strategize and plan  Get organized  Lose the silos  Communicate  Add Voice of the Employee  Act fast and innovate  How to optimise your customer experience strategy – the 7 secrets   What is a customer experience strategy?  It’s where you lay out […]

The ultimate guide to Customer Experience strategy
Ebook

An introduction to dynamic questions

An introduction to dynamic questions What are dynamic questions? Dynamic is a word we use often in marketing and business—it signifies change, activity and progress. In the market research world, dynamic questions and elements push progress by providing a graphical and interactive way for researchers to capture respondent data in online surveys. Instead of using […]

An introduction to dynamic questions
Case study

Building an information super-highway for Transport Focus

Building an information super-highway for Transport Focus Tools used Deck creation Data repository Cross tabulation Infographic dashboards PowerPoint batch reporting Transport Focus is an independent watchdog for transport users. Looking out for the interests of passengers and drivers in the UK. It wanted to open its survey data to the public, which meant it needed […]

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Building an information super-highway for Transport Focus
Case study

Learning to speak Culturati’s language

Learning to speak Culturati’s language Tools used Survey design   Panel management   Multiple languages module   Go Mobile App  Market research firm Culturati needed to keep their mobile-using survey participants engaged – in English and Spanish.  The challenge Making surveys work in two languages – and on the go  Culturati knew how important the Hispanic market was for their research. They’d already built a Spanish-speaking panel – but […]

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Learning to speak Culturati’s language
Webinar

Make the complex simple

Make the complex simple Surveys with Forsta Plus are easy to create and deploy and deliver engaging respondent experiences. Learn more about our complete end-to-end solution for your survey projects, of any size and complexity. With Forsta Plus, you’ll get– Comprehensive design, deployment and delivery of your survey projects– Reliable management of all reporting requirements– […]

Make the complex simple
Webinar

MRAs blended technology & services

MRAs blended technology & services Tightening research budgets. Increased use of DIY technologies. Profit margins under relentless downward pressure. It feels like only doom-and-gloom for research agencies. But that’s not true. Demand for research and insight is growing. New methods, tools and data sources are proliferating. And research agencies are uniquely positioned to help organizations […]

MRAs blended technology & services
Webinar

Scaling your Market Research programs efficiently with automation and rewards

Scaling your Market Research programs efficiently with automation and rewards Every single company and every single department needs data — and they need it faster than ever. But market researchers and research agencies are facing a dilemma: How do you provide the data your clients need while ensuring that your programs are scalable, customizable, and […]

Scaling your Market Research programs efficiently with automation and rewards
Data sheet

Forsta Plus support

Forsta Plus support Whatever you need, we got it With Forsta, surveys have never been easier. We do end-to-end survey programming, take care of all reporting requirements, and look after the project from first steps to last. With our dedicated and local project team you can be sure even the most complex survey project runs […]

Forsta Plus support
Case study

Helping Blauw’s clients ease into success

Helping Blauw’s clients ease into success Tools used Deck creation Cross tabulation Infographic dashboards CX and EX management PowerPoint batch reporting How our software helped market research and consulting company Blauw Research meet its own expectations and get their clientele to the next level. The challenge Meeting great expectations with great software Blauw wanted to evolve and had big […]

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Helping Blauw’s clients ease into success
Case study

Helping Unruly become masters of video engagement

Helping Unruly become masters of video engagement Tools used Deck creation Data repository Cross tabulation Infographic dashboards  PowerPoint batch reporting How our software helped advertising tech company Unruly deliver to its clients and go big.  The challenge Beefing up scale Unruly wanted to scale up. They wanted to support the delivery of video content to large audiences, integrate with […]

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Helping Unruly become masters of video engagement
Webinar

Take your reporting into the future with Forsta

Take your reporting into the future with Forsta Who is Forsta? How did we get here? And where could you go with us? Our demo of Forsta Visualizations will give you a glimpse of how we can help you deliver reports 40% quicker. From easy-to-use online dashboards to exciting PowerPoints, we’re here to help you […]

Take your reporting into the future with Forsta
Infographic

Your customers’ emotions matter

Your customers’ emotions matter Forsta commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making. The results were conclusive: emotions don’t just matter, they drive business outcomes. The way customers think and feelexplains why they take action Brands can predict business outcomes by examining how their customers think and feel. A one point* gain in […]

Your customers’ emotions matter
Data sheet

Visualization APIs

Visualization APIs Easily integrate data sources to create actionable, visualized stories What are Forsta APIs? True insights from Market Research, Voice of the Customer, and Employee Engagement programs rely on the ability to correlate and integrate various sources of feedback as well as information from other business areas. To that end, Forsta’s Visualization provides programmatic […]

Visualization APIs
White paper

The new golden age for research agencies

The new golden age for research agencies Organizations need human insights more than ever The market for data, analytics and insights is growing strongly, diversifying rapidly and reaching new customers. Growth is healthy. Between 2020 and 2023, global industry turnover is forecast to increase by 33% to over $100bn. Sources are changing. Market research data […]

The new golden age  for research agencies
Data sheet

Data hub for market research

Data hub for market research Get your data singing in harmony No more silos and data slipping into the void. Our centralized data hub brings all your sources together, so your data syncs, links and turns into insights you can use. Bringing it together Multiple sources can pump data into our data hub. Survey data, […]

Data hub for market research
Infographic

5 principles for mobile-first surveys

5 principles for mobile-first surveys In today’s mobile dominated world, it’s essential for these devices to be at the forefront of your survey designs. Here are five mobile-first design principles drawn from years of research on how to optimize your research for today’s multi-device customer. Make it big Use big buttons to ensure the responseselection […]

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5 principles for mobile-first surveys
Case study

Understanding today’s families – and how to market to them

Understanding today’s families – and how to market to them Tools used Blended research approach  Video testimonials   Quantitative survey  Qualitative exercises  Research company The Family Room knew families had changed. But what does that mean about how they buy – and how marketers should talk to them? We stepped in with the tech to help.  The challenge Measuring […]

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Understanding today’s families – and how to market to them
Ebook

10 Steps to Conduct an Online Focus Group

10 steps to conduct an online focus group What is an online focus group? An online focus group, also known as a virtual focus group, is an online panel with multiple participants and a moderator, aimed at discovering rich insights that can’t be found with static surveys. The group, along with the moderator, might share […]

10 Steps to Conduct an Online Focus Group
Data sheet

Research Reporter

Research Reporter Fully integrated research management platform As custodians of a company’s knowledge on customers and markets, market research teams are critical to a company’s long term success. Forsta is the leading technology platform used around the globe to transform research into a source of competitive advantage. “A related benefit from Forsta has been the […]

Research Reporter
Data sheet

Text Analytics

Text Analytics Crunch words into numbers Customers have already told you how to grow, yet their answers are scattered everywhere. Over social media, hidden in emails, buried in chat logs, call records and survey responses. Forsta enables you to structure that data and gain insight to measure, understand and act on. Adding a touch of […]

Text Analytics
Ebook

Online qualitative: Ten activities to understand your customer

Online qualitative: Ten activities to understand your customer We know that delivering high-quality, relevant customer experiences that resonate on an emotional and rational level leads to increased customer satisfaction or retention, new innovations, and increased sales. In fact, in a Harvard Business Review Analytical Services study, sponsored by Forsta, 98% of senior business leaders believe […]

Online qualitative: Ten activities to understand your customer
Data sheet

Video Insights

Video Insights See the people behind the datapoints The tilt of a head, the slightest smile, the way a voice rises; your participants can say a lot without words. Unlock that info with tools that sift through reams of footage and strike gold. Tell stories that move Presenting findings shouldn’t mean losing the faces and […]

Video Insights
Infographic

CXM big and small data integration

CXM big and small data integration Forsta sponsored a study by Harvard Business Review Analytic Services to explore the roles of Big Data and Small Data for organizations in understanding their customers. 98% believe understanding customers is crucial to creating relevant customer experiences. But only 23% say they understand very well why their customers act […]

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CXM big and small data integration
Data sheet

Focus groups – a next level experience

Focus groups – a next level experience A next-level experience Everyone has their story to tell. Forsta can capture your focus group in-person or digitally so you can hear their stories, from anywhere in the world. Live video No longer confined to four walls, focus groups can now be shared wherever there’s an internet connection. […]

Focus groups – a next level experience
Ebook

Accelerated change: Online focus groups are now mainstream

Accelerated change:Online focus groups are now mainstream In a matter of weeks, the COVID-19 global pandemic changed the daily lives of billions of people around the world as cities, states, and countries, shut down normal operations and billions of people sheltered in place in their homes. Even as restrictions loosen, many offices and schools remain […]

Accelerated change: Online focus groups are now mainstream
Webinar

Best Buy business success despite the global pandemic

Best Buy Business Success Despite the Global Pandemic Covid changed so many things in our world beginning in March 2020. Among them, it changed when we could leave our homes, where we went when we did, how we purchased what we needed to live, and how all this was delivered to us. In this webinar, we […]

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Best Buy business success despite the global pandemic
Case study

Giving a tiny CX team the tools to bring in big results

Giving a tiny CX team the tools to bring in big results Tools used Multi-channel surveys   Online and offline data collection   Text analysis   Hierarchy management  PennyMac’s two-person CX team is entirely responsible for pinpointing the places where they can improve their service. So they needed a platform that could lighten their load.  The challenge How can you […]

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Giving a tiny CX team the tools to bring in big results
Case study

Along for the journey with BAE Systems

Along for the journey with BAE Systems Tools used Multi-channel surveys   Online and offline data collection   Tailored data reports   Hierarchy management  When security and aerospace company BAE Systems wanted to better understand their new starters’ experiences, we were on hand to help. The challenge Getting to know their new people better  BAE Systems needs to hire, train and keep the best possible people – after […]

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Along for the journey with BAE Systems
Video

Crowdsourcing

Crowdsourcing Imagine a feedback tool that doesn’t just tell you there’s a problem but actually suggests how to solve it. Learn how easy it is to launch a time-flexible, feedback solution that ensures your whole team can contribute toward success. Related resources

Crowdsourcing
Video

Digital Feedback

Digital Feedback Digital journeys are no longer a mystery. Utilize your website and company apps to build real-time insight from your customers digital journeys. Learn how you can use your most powerful assets to collect feedback. Related resources

Digital Feedback
Video

Surveys

Surveys Scalable and flexible surveys are a breeze to set up, launch and complete. This quick demo shows you how you can have conversations with your customers, wherever they may be. Related resources

Surveys
Video

Focus Groups

Focus Groups Make a secure, human connection with your customers, quickly and easily with our Focus Group solutions. Learn how easy it is to reach customers, face-to-face, all over the world. Related resources

Focus Groups
Video

Digital Communities

Digital Communities Make your customers your closest collaborators by building a community and bringing them together on your own mini social media platform. Learn how you can receive a constant stream of priceless insight. Related resources

Digital Communities

Case study

Helping Pampers solve a sizing mystery

Helping Pampers solve a sizing mystery Tools used Survey design Digital diaries We helped Pampers figure out why, for many parents, a size change often meant a brand change. The challenge Making sense of a sizing enigma Pampers were facing a conundrum: as babies and toddlers moved up a diaper size, their parents weren’t sticking with them. […]

Helping Pampers solve a sizing mystery
Case study

Best face forward: getting to know Avon’s consumers

Best face forward: getting to know Avon’s consumers Tools used Tailored study design Blended research approach Quantitative survey Qualitative exercises  When cosmetics company Avon wanted to understand the emotional impact of makeup among Latin American women, they needed a tech partner with the approach to help. The challenge Not just appearance: understanding makeup users in Latin America For women in Latin America, makeup is about more than just how […]

Best face forward: getting to know Avon’s consumers
Case study

Tapping into text analytics for stand-out customer experience

Tapping into text analytics for stand-out customer experience Tools used Survey design and distribution  Tailored operational dashboards   Strategic reporting views   Action management and alerting   Advanced text analytics  Industrial and electronics distributor RS Components wanted to position itself as the first choice for its customers. To do so, RS Components needed to shift to a customer-centric […]

Tapping into text analytics for stand-out customer experience
Case study

When the planet needs data, GlobeScan and Forsta unite

When the planet needs data, GlobeScan and Forsta unite Tools used Deck creation Infographic dashboards PowerPoint batch reporting How our software helped global insights and advisory consultancy GlobeScan deliver their knowledge faster than ever. The challenge Rising above the menial GlobeScan’s reporting process was weighed down. They had third parties to pay and control for quality. Revisions to […]

When the planet needs data, GlobeScan and Forsta unite
Case study

Arming the arts in a global crisis

Arming the arts in a global crisis Tools used Survey design Cross tabs modules When Covid-19 struck, museums, galleries, and performance spaces needed vital audience info to navigate the crisis. Forsta stepped up to help. The challenge When nothing’s normal When Covid-19 struck, the arts went into freefall. Venues shut. Audiences evaporated. No one knew […]

Arming the arts in a global crisis
Case study

Giving eBay the human touch to compete with Amazon

Giving eBay the human touch to compete with Amazon Tools used Customizable surveys Digital interviewing Data analytics Personalized dashboards We gave eBay a way of combining hard data with face-to-face discussions. So they could relate better to the real people behind their sellers, bidders and buyers. The challenge How do you compete with the might of Amazon as […]

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Giving eBay the human touch to compete with Amazon
Case study

Unlocking data for Yonder Data Solutions’ clients

Unlocking data for Yonder Data Solutions’ clients Tools used Deck creation Data repository Cross tabulation Infographic dashboards PowerPoint catch reporting  Yonder Data Solutions’ clients were clamoring for new, better ways to see and play with their data. Only one platform was up to the task. The challenge How to visualize and analyze? Yonder Data Solutions’ clients were data experts […]

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Unlocking data for Yonder Data Solutions’ clients

Case study

Less time crunching, more time for consulting

Less time crunching, more time for consulting  Tools used Survey design Data analytics Data visualizations  BMG Research wanted to move away from intensive manual market research processes and focus on value add. They needed a platform to automate the reporting.  The challenge Embracing rapid turnaround and faster delivery time To grow its business and enhance […]

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Less time crunching, more time for consulting
Case study

Closer to customers. Ahead of competitors.

Closer to customers. Ahead of competitors.  Tools used Multi-mode survey design   Real time touch-point level reporting  Issue resolution alerts  Expert feedback consultation  For AIG, getting an edge on competitors meant bridging the gap between company and customer. With Forsta in its corner, the insurance giant built a vast, powerful program that listened to customers, and fueled the business with their feedback. The challenge One step removed […]

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Closer to customers. Ahead of competitors.
Case study

Getting the balance right for KS&R

Getting the balance right  for KS&R  Tools used Surveys design  Data visualizations  Live video  Digital interviews  Text analytics  How we helped market research firm KS&R balance keeping their tailor-made approach to research with saving their people time.   The challenge Creating custom-made research despite market pressures  Making sure their research is custom-made for clients is at the heart of KS&R’s strategy. But around them, […]

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Getting the balance right for KS&R
Case study

Cruising Wyndham Destinations Asia Pacific’s customers to cloud nine

Cruising Wyndham Destinations Asia Pacific’s customers to cloud nine  Tools used Survey design and distribution  Customizable dashboards  Action management  Text analytics  How our software helped Wyndham Destinations Asia Pacific rise from “gut feel” to hard stats.  The challenge Steering a big ship makes clear data a must  Wyndham Destinations Asia Pacific quickly became the biggest […]

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Cruising Wyndham Destinations Asia Pacific’s customers to cloud nine

More resources

Ebook

HX benchmarking

HX benchmarking Where do you stack up? Do you often wonder how your brand compares to your competitors when it comes to HX? To ensure you’re delivering on your goals, you need to compare yourself within your market space. Forsta has partnered with Watermelon to provide a benchmarking solution that fits your needs, whatever sector, […]

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HX benchmarking
Ebook

The Human Experience roadmap

The Human Experience roadmap At Forsta we begin with the premise that behind every data point is a person, a real human being. You need to get closer to them to fully understand their experiences, really see who they are, better respond to their needs, and build genuine lasting relationships with them. The future of […]

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The Human Experience roadmap
Ebook

Preparing your organization for HX

Preparing your organization for HX Building a culture and roadmap for Human Experience Insights is a significant undertaking. For some organizations, it is an ongoing journey; for others, it involves some fundamental transformations. Every day, we support thousands of customers at different stages along this journey. The most successful and the most advanced share a […]

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Preparing your organization for HX
Ebook

Seeing is believing: Visualizing market research data

Seeing is believing: Visualizing market research data 54% of decision makers don’t have the right data 4% of business leaders say they have the right people, tools, and data to derive and act on insights The proof is in the numbers 2.5 quintillion bytes of data are created every day. But, business leaders still don’t […]

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Seeing is believing: Visualizing market research data

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