Resource library
Introducing the future of Experience & Research technology
The future is human The future is human This paper is for anyone leading or drivingCustomer Experience, Insights or Research efforts. Treat me like a human I am not your consumer, your user, your respondent. I am not the sum of my clicks, likes and shares. I am not my purchase history, my demographics, my […]
Diving deeper: CX analytics explained
Diving deeper: CX analytics explained Wouldn’t it be lovely if your business had a crystal ball that would tell you what the future holds and how to improve it? With that information, you could plan the most effective steps to drive revenue or beat out the competition. Unfortunately, there are no crystal balls in business. […]
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CX Predictions for 2023: In Conversation with guest Forrester
CX Predictions for 2023: In Conversation with guest Forrester 2022 was a difficult year for businesses – global economic turmoil, rapidly changing customer buying patterns, evolving social interactions across channels are just a few of the challenges faced by many. As you and your organization gear up for 2023, it’s even more important to appreciate the role customer experience (CX) plays in driving brand loyalty and customer retention and how it can help future-proof businesses like yours. […]
Digital Diaries & Communities
Digital Diaries & Communities Capture insights in the moment of decision making. Get their input during key moments in their journey with activity-based diary entries. Build a community of your customers. Bring them together. Interact with them on your own mini social media platform. And then sit back and enjoy a priceless stream of in-the-moment […]
Welcome to HX Superheroes
FORSTA HX SUPERHEROES Episode 01: Pete Zippelius | Leonard Green & Partners Pete Zippelius has spent his career making good decisions, even when the path has been unclear. After a long career in investment banking with a healthcare focus, Pete joined leading private equity firm Leonard Green & Partners in 2018. With Kyle Ferguson, CEO of […]
Episode 01: Pete Zippelius | Leonard Green & Partners
FORSTA HX SUPERHEROES Episode 01: Pete Zippelius | Leonard Green & Partners Pete Zippelius has spent his career making good decisions, even when the path has been unclear. After a long career in investment banking with a healthcare focus, Pete joined leading private equity firm Leonard Green & Partners in 2018. With Kyle Ferguson, CEO of […]
Forsta APIs
Forsta APIs Innovate, automate and integrate with Forsta APIs True insights from Market Research, Voice of the Customer and Employee Engagement programs rely on the ability to correlate and integrate the information with other areas of your business, such as platforms for Customer Relationship Management, product management, Enterprise Resource Planning, or accounting. Forsta provides programmatic […]
Building an information super-highway for Transport Focus
Building an information super-highway for Transport Focus Tools used Deck creation Data repository Cross tabulation Infographic dashboards PowerPoint batch reporting Transport Focus is an independent watchdog for transport users. Looking out for the interests of passengers and drivers in the UK. It wanted to open its survey data to the public, which meant it needed […]
Learning to speak Culturati’s language
Learning to speak Culturati’s language Tools used Survey design Panel management Multiple languages module Go Mobile App Market research firm Culturati needed to keep their mobile-using survey participants engaged – in English and Spanish. The challenge Making surveys work in two languages – and on the go Culturati knew how important the Hispanic market was for their research. They’d already built a Spanish-speaking panel – but […]
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How research agencies can thrive in a downturn
How research agencies can thrive in a downturn Research agencies that combine leading-edge software with deep human expertise will be strongly positioned to create value for their clients – whatever the economic climate. But how do you execute this? And how do you maximise the Human Experience opportunity in a downturn? In this expert webinar […]
Powering conversational AI for Fifth Dimension
How Forsta technology delivered qualitative depth at a quantitative scale with hundreds of business leaders
Shorter, smarter surveys for Bright MR
How Forsta technology led to shorter surveys with fewer errors in a single-page format
Make the complex simple
Make the complex simple Surveys with Forsta Plus are easy to create and deploy and deliver engaging respondent experiences. Learn more about our complete end-to-end solution for your survey projects, of any size and complexity. With Forsta Plus, you’ll get– Comprehensive design, deployment and delivery of your survey projects– Reliable management of all reporting requirements– […]
MRAs blended technology & services
MRAs blended technology & services Tightening research budgets. Increased use of DIY technologies. Profit margins under relentless downward pressure. It feels like only doom-and-gloom for research agencies. But that’s not true. Demand for research and insight is growing. New methods, tools and data sources are proliferating. And research agencies are uniquely positioned to help organizations […]
Helping Blauw’s clients ease into success
Helping Blauw’s clients ease into success Tools used Deck creation Cross tabulation Infographic dashboards CX and EX management PowerPoint batch reporting How our software helped market research and consulting company Blauw Research meet its own expectations and get their clientele to the next level. The challenge Meeting great expectations with great software Blauw wanted to evolve and had big […]
Helping Unruly become masters of video engagement
Helping Unruly become masters of video engagement Tools used Deck creation Data repository Cross tabulation Infographic dashboards PowerPoint batch reporting How our software helped advertising tech company Unruly deliver to its clients and go big. The challenge Beefing up scale Unruly wanted to scale up. They wanted to support the delivery of video content to large audiences, integrate with […]
Bringing CSBA closer to its clients
CSBA needed a dashboarding platform that would free them up to spend more time with clients. Our software was at the ready.
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Web Summit Masterclass: Storytelling the Human Experience of data
Web Summit Masterclass: Storytelling the Human Experience of data Throughout the history, humans have used stories to illustrate their lives and communicate with each other. A story is the fastest way to help your audience understand what you mean. And with just a handful of storytelling techniques – and cutting-edge technology – you can frame […]
Embedding the customer’s voice across DHL Global Freight Forwarding business
How Forsta Visualizations connects hundreds of team members in dozens of countries
Take your reporting into the future with Forsta
Take your reporting into the future with Forsta Who is Forsta? How did we get here? And where could you go with us? Our demo of Forsta Visualizations will give you a glimpse of how we can help you deliver reports 40% quicker. From easy-to-use online dashboards to exciting PowerPoints, we’re here to help you […]
Your customers’ emotions matter
Your customers’ emotions matter Forsta commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making. The results were conclusive: emotions don’t just matter, they drive business outcomes. The way customers think and feelexplains why they take action Brands can predict business outcomes by examining how their customers think and feel. A one point* gain in […]
Visualization APIs
Visualization APIs Easily integrate data sources to create actionable, visualized stories What are Forsta APIs? True insights from Market Research, Voice of the Customer, and Employee Engagement programs rely on the ability to correlate and integrate various sources of feedback as well as information from other business areas. To that end, Forsta’s Visualization provides programmatic […]
Understanding today’s families – and how to market to them
Understanding today’s families – and how to market to them Tools used Blended research approach Video testimonials Quantitative survey Qualitative exercises Research company The Family Room knew families had changed. But what does that mean about how they buy – and how marketers should talk to them? We stepped in with the tech to help. The challenge Measuring […]
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Top tips for choosing a focus group tool
Top tips for choosing a focus group tool Gloves off Are you running focus groups? Got the features you need? Ten hard-hitting questions. 1. Want to avoid fiddly downloads? Forsta InterVu runs in the respondent’s browser. No plugins. No downloads. Just hit it. 2. No such thing as a free lunch? Forsta InterVu is based […]
Why qualitative wins: The future of human experience insights
Why qualitative wins: The future of human experience insights Why qualitative wins: The future of human experience insights The growth trifecta: why qualitative research is growing so fast Tell me more. And more. And more. We want the full story. The colors, the shapes, the sounds, and the feelings. It’s no longer enough to sift […]
Why qualitative wins: The future of Human Experience insights
Why qualitative wins: The future of Human Experience insights The modern world is enthralled with metrics, big data and the power of large numbers. But analytics and measurement will only get you so far. Without the right technology and tools, all you have are data points. Truly human-centric organizations thrive by embracing empathy, understanding context, […]
Human Experience essentials
Human Experience essentials Kickstart your CX program We know that gathering feedback from customers and acting on it is your gateway to better products, improved services and can result in higher sales. But launching an impactful CX program can feel as challenging as designing and engineering a car at home. An effective CX program gives […]
Forsta Surveys for a mobile world
Develop and deliver insights to maximize customer and brand experience
CXM big and small data integration
CXM big and small data integration Forsta sponsored a study by Harvard Business Review Analytic Services to explore the roles of Big Data and Small Data for organizations in understanding their customers. 98% believe understanding customers is crucial to creating relevant customer experiences. But only 23% say they understand very well why their customers act […]
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10 Steps to Conduct an Online Focus Group
10 steps to conduct an online focus group What is an online focus group? An online focus group, also known as a virtual focus group, is an online panel with multiple participants and a moderator, aimed at discovering rich insights that can’t be found with static surveys. The group, along with the moderator, might share […]
The new golden age for research agencies
The new golden age for research agencies Organizations need human insights more than ever The market for data, analytics and insights is growing strongly, diversifying rapidly and reaching new customers. Growth is healthy. Between 2020 and 2023, global industry turnover is forecast to increase by 33% to over $100bn. Sources are changing. Market research data […]
Data hub for market research
Data hub for market research Get your data singing in harmony No more silos and data slipping into the void. Our centralized data hub brings all your sources together, so your data syncs, links and turns into insights you can use. Bringing it together Multiple sources can pump data into our data hub. Survey data, […]
Focus groups – a next level experience
Focus groups – a next level experience A next-level experience Everyone has their story to tell. Forsta can capture your focus group in-person or digitally so you can hear their stories, from anywhere in the world. Live video No longer confined to four walls, focus groups can now be shared wherever there’s an internet connection. […]
Accelerated change: Online focus groups are now mainstream
Accelerated change:Online focus groups are now mainstream In a matter of weeks, the COVID-19 global pandemic changed the daily lives of billions of people around the world as cities, states, and countries, shut down normal operations and billions of people sheltered in place in their homes. Even as restrictions loosen, many offices and schools remain […]
Best Buy business success despite the global pandemic
Best Buy business success despite the global pandemic Covid changed so many things in our world beginning in March 2020. Among them, it changed when we could leave our homes, where we went when we did, how we purchased what we needed to live, and how all this was delivered to us. In this webinar, we […]
Giving a tiny CX team the tools to bring in big results
Giving a tiny CX team the tools to bring in big results Tools used Multi-channel surveys Online and offline data collection Text analysis Hierarchy management PennyMac’s two-person CX team is entirely responsible for pinpointing the places where they can improve their service. So they needed a platform that could lighten their load. The challenge How can you […]
Along for the journey with BAE Systems
Along for the journey with BAE Systems Tools used Multi-channel surveys Online and offline data collection Tailored data reports Hierarchy management When security and aerospace company BAE Systems wanted to better understand their new starters’ experiences, we were on hand to help. The challenge Getting to know their new people better BAE Systems needs to hire, train and keep the best possible people – after […]
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Voice sentiment analysis
Voice sentiment analysis Emotion at the heart of your program Voice is the most intuitive, natural and efficient way to communicate. We’re more likely to talk faster than we type, and our emotions come through in our tone, pitch, rhythm and more. Forsta’s Voice Sentiment Analysis gives your respondents the opportunity to express their feedback […]
Forsta CRM Connector for Microsoft Dynamics
Forsta CRM Connector for Microsoft Dynamics Optimizing customer interactions throughout the customer lifecycle Each and every customer interaction is important to your business, and you know how critical it is to listen to, and act on, the Voice of the Customer. With Forsta CRM Connector for Microsoft Dynamics, you can optimize all your customer interactions […]
Frontline Innovation
Frontline Innovation Crowdsource ideas from the frontline, select the best and manage them through to implementation. Forsta Frontline Innovation lets you collect, share, manage, and implement ideas, helping you strategically innovate to build a customer centric business. Your frontline is your biggest asset Your frontline is where the action is. All frontline stakeholders – be […]
Employee experience and insight in challenging times
Employee experience and insight in challenging times How do we support team members? Top challenge: Employee relationships are complex All experiences – both good and bad – are magnified during a period of crisis and uncertainty. It is impossible to over communicate with team members during such times, provided communications are meaningful, valuable and empathetic, […]
An introduction to dynamic questions
An introduction to dynamic questions What are dynamic questions? Dynamic is a word we use often in marketing and business—it signifies change, activity and progress. In the market research world, dynamic questions and elements push progress by providing a graphical and interactive way for researchers to capture respondent data in online surveys. Instead of using […]
Recommended
Helping Pampers solve a sizing mystery
Helping Pampers solve a sizing mystery Tools used Survey design Digital diaries We helped Pampers figure out why, for many parents, a size change often meant a brand change. The challenge Making sense of a sizing enigma Pampers were facing a conundrum: as babies and toddlers moved up a diaper size, their parents weren’t sticking with them. […]
Best face forward: getting to know Avon’s consumers
Best face forward: getting to know Avon’s consumers Tools used Tailored study design Blended research approach Quantitative survey Qualitative exercises When cosmetics company Avon wanted to understand the emotional impact of makeup among Latin American women, they needed a tech partner with the approach to help. The challenge Not just appearance: understanding makeup users in Latin America For women in Latin America, makeup is about more than just how […]
Tapping into text analytics for stand-out customer experience
Tapping into text analytics for stand-out customer experience Tools used Survey design and distribution Tailored operational dashboards Strategic reporting views Action management and alerting Advanced text analytics Industrial and electronics distributor RS Components wanted to position itself as the first choice for its customers. To do so, RS Components needed to shift to a customer-centric […]
When the planet needs data, GlobeScan and Forsta unite
When the planet needs data, GlobeScan and Forsta unite Tools used How our software helped global insights and advisory consultancy GlobeScan deliver their knowledge faster than ever. The challenge Rising above the menial GlobeScan’s reporting process was weighed down. They had third parties to pay and control for quality. Revisions to manually input if clients wanted specific data. […]
Arming the arts in a global crisis
Arming the arts in a global crisis Tools used Survey design Cross tabs modules When Covid-19 struck, museums, galleries, and performance spaces needed vital audience info to navigate the crisis. Forsta stepped up to help. The challenge When nothing’s normal When Covid-19 struck, the arts went into freefall. Venues shut. Audiences evaporated. No one knew […]
Giving eBay the human touch to compete with Amazon
Giving eBay the human touch to compete with Amazon Tools used Customizable surveys Digital interviewing Data analytics Personalized dashboards We gave eBay a way of combining hard data with face-to-face discussions. So they could relate better to the real people behind their sellers, bidders and buyers. The challenge How do you compete with the might of Amazon as […]
Unlocking data for Yonder Data Solutions’ clients
Unlocking data for Yonder Data Solutions’ clients Tools used Deck creation Data repository Cross tabulation Infographic dashboards PowerPoint catch reporting Yonder Data Solutions’ clients were clamoring for new, better ways to see and play with their data. Only one platform was up to the task. The challenge How to visualize and analyze? Yonder Data Solutions’ clients were data experts […]
Featured case studies
Less time crunching, more time for consulting
Less time crunching, more time for consulting Tools used Survey design Data analytics Data visualizations BMG Research wanted to move away from intensive manual market research processes and focus on value add. They needed a platform to automate the reporting. The challenge Embracing rapid turnaround and faster delivery time To grow its business and enhance […]
Closer to customers. Ahead of competitors.
Closer to customers. Ahead of competitors. Tools used Multi-mode survey design Real time touch-point level reporting Issue resolution alerts Expert feedback consultation For AIG, getting an edge on competitors meant bridging the gap between company and customer. With Forsta in its corner, the insurance giant built a vast, powerful program that listened to customers, and fueled the business with their feedback. The challenge One step removed […]
Getting the balance right for KS&R
Getting the balance right for KS&R Tools used Survey Designer Forsta Visualizations How we helped market research firm KS&R balance keeping their tailor-made approach to research with saving their people time. The challenge Creating custom-made research despite market pressures Making sure their research is custom-made for clients is at the heart of KS&R’s strategy. But around them, the competition was reacting to market pressures […]
Cruising Wyndham Destinations Asia Pacific’s customers to cloud nine
Cruising Wyndham Destinations Asia Pacific’s customers to cloud nine Tools used Survey design and distribution Customizable dashboards Action management Text analytics How our software helped Wyndham Destinations Asia Pacific rise from “gut feel” to hard stats. The challenge Steering a big ship makes clear data a must Wyndham Destinations Asia Pacific quickly became the biggest […]
More resources
The Net Promoter Score playbook
Develop and deliver insights to maximize customer and brand experience
The ultimate guide to Customer Experience strategy
The ultimate guide to Customer Experience strategy 7 secrets at a glance How to optimise your customer experience strategy – the 7 secrets What is a customer experience strategy? It’s where you lay out how you’re going to make every single customer experience with your organization the best it can be. This customer experience strategy […]
HX benchmarking
HX benchmarking Where do you stack up? Do you often wonder how your brand compares to your competitors when it comes to HX? To ensure you’re delivering on your goals, you need to compare yourself within your market space. Forsta has partnered with Watermelon to provide a benchmarking solution that fits your needs, whatever sector, […]
The Human Experience roadmap
The Human Experience roadmap At Forsta we begin with the premise that behind every data point is a person, a real human being. You need to get closer to them to fully understand their experiences, really see who they are, better respond to their needs, and build genuine lasting relationships with them. The future of […]
