Resource library
Introducing the future of Experience & Research technology
The future is human HX is the full story of your audiences Gathered in multiple ways Brought to life as broad patterns and personal pictures Shared and understood across your organisation Used to improve performance, and build long-lasting relationships What’s included? 40+ pages of insights for anyone leading or driving customer experience, insights or research efforts: Learn how to develop […]
Text analytics in CX
Text analytics in CX Today’s successful companies have already implemented a customer experience program in one form or another. For customer experience professionals, the next challenge is to evolve their program in both depth and breadth, towards true brand-experience differentiation. In order to achieve this, there is one area that they need to resolve efficiently […]
Diving deeper: CX analytics explained
Diving deeper: CX analytics explained Wouldn’t it be lovely if your business had a crystal ball that would tell you what the future holds and how to improve it? With that information, you could plan the most effective steps to drive revenue or beat out the competition. Unfortunately, there are no crystal balls in business. […]
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From vision to reality: How to build a CX program that works
From vision to reality: How to build a CX program that works How do you build a CX program that works?We can’t avoid the elephant in the room. We are all living in verry differnt times. Covid-19 has hit the business industry like nothing else, except perhaps the recession of 2008. And the companies that […]
CX predictions for 2022: In conversation with guest Forrester
CX predictions for 2022: In conversation with guest Forrester What do customers expect from brands and organizations in a post-pandemic environment? How can companies prepare to meet these new demands? Join Forsta’s VP of CX Consulting Chris Brown, and guest speaker, Judy Weader, a Senior Analyst with Forrester, as they discuss this year’s top predictions […]
7 Secrets of customer experience strategy
7 Secrets of customer experience strategy 7 secrets at a glance Build executive support Strategize and plan Get organized Lose the silos Communicate Add Voice of the Employee Act fast and innovate Over the past few years, Customer Experience (CX) programs have become an established path to delivering enhanced customer experiences, engaging employees and driving […]
Data hub for CX
Data hub for CX Get your data singing in harmony No more silos and data slipping into the void. Our centralized data hub brings all your sources together, so your data syncs, links and turns into insights you can use. Ensure your call center interaction links with product usage data and understand purchase history all […]
Voice of the Customer
Voice of the Customer How Forsta makes VoC more than the sum of its parts Uncover the right insights and act upon them with Forsta. Our Voice of the Customer (VoC) capabilities give you all you need to understand your customers and give the right people the right tools. So you can make that understanding […]
Replicating the successes of a sales team’s top dogs
Replicating the successes of a sales team’s top dogs Tools used EX customized surveys Advanced analytics for online and offline reporting Individualized, tailored reports Integration with 1/3rd party platforms Pet care giant Mars wanted to create a training program that could majorly boost their salespeople’s performance. But they didn’t want a ‘one size fits all’ – they wanted to understand […]
Building an information super-highway for Transport Focus
Building an information super-highway for Transport Focus Tools used Deck creation Data repository Cross tabulation Infographic dashboards PowerPoint batch reporting Transport Focus is an independent watchdog for transport users. Looking out for the interests of passengers and drivers in the UK. It wanted to open its survey data to the public, which meant it needed […]
Learning to speak Culturati’s language
Learning to speak Culturati’s language Tools used Survey design Panel management Multiple languages module Go Mobile App Market research firm Culturati needed to keep their mobile-using survey participants engaged – in English and Spanish. The challenge Making surveys work in two languages – and on the go Culturati knew how important the Hispanic market was for their research. They’d already built a Spanish-speaking panel – but […]
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B2B program accelerators
B2B program accelerators For over 20 years, Forsta has been working with B2B organizations, across a wide spectrum of industries, honing our tools to master the complexities faced by companies like yours. Forsta has been recognized year after year by industry experts for our knowledge, experience, and powerful approach to delivering B2B insights programs that […]
Improving brand equity through AAU Surveys
Improving brand equity through AAU Surveys How is your brand doing? How much do your customers like or dislike what you have to offer? And, when was the last time you asked them? An important part of driving customer loyalty is having a good understanding of the brand experience. In other words, what is the […]
The definitive guide to designing mobile surveys
The definitive guide to designing mobile surveys According to Pew Research (1) a majority of U.S. consumers own multiple digital devices (desktop/laptop computer, tablet, and smartphone) and they seamlessly move from one platform to another as a part of their everyday lives. It is common for consumers to start an online shopping experience on a […]
Survey support
Survey support Supporting you whenever and however you need it Our survey support services can provide up to full coverage for your survey and reporting requirements. A dedicated,localized project team with the added help of a global network of support gives you flexibility and speed. Whateverlevel of support you need, our services are completely scalable […]
Interactive dashboards
Interactive dashboards See it all in an instant Create dynamic, living visuals that can be adjusted and explored. Dynamic, online dashboards update with new data automatically, giving the full picture of your data and shareable with anyone, on any device. Stories you can see Turn lists of names and numbers into a living, breathing entity. […]
Helping Blauw’s clients ease into success
Helping Blauw’s clients ease into success Tools used Deck creation Cross tabulation Infographic dashboards CX and EX management PowerPoint batch reporting How our software helped market research and consulting company Blauw Research meet its own expectations and get their clientele to the next level. The challenge Meeting great expectations with great software Blauw wanted to evolve and had big […]
Helping Unruly become masters of video engagement
Helping Unruly become masters of video engagement Tools used Deck creation Data repository Cross tabulation Infographic dashboards PowerPoint batch reporting How our software helped advertising tech company Unruly deliver to its clients and go big. The challenge Beefing up scale Unruly wanted to scale up. They wanted to support the delivery of video content to large audiences, integrate with […]
Bringing CSBA closer to its clients
CSBA needed a dashboarding platform that would free them up to spend more time with clients. Our software was at the ready.
Featured
Introducing the future of Experience & Research technology
The future is human HX is the full story of your audiences Gathered in multiple ways Brought to life as broad patterns and personal pictures Shared and understood across your organisation Used to improve performance, and build long-lasting relationships What’s included? 40+ pages of insights for anyone leading or driving customer experience, insights or research efforts: Learn how to develop […]
Your customers’ emotions matter
Your customers’ emotions matter Forsta commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making. The results were conclusive: emotions don’t just matter, they drive business outcomes. More customer stories
Digging deeper with third-party data integration
Digging deeper with third-party data integration How did a “side hustle” turn into a sought-after tool? As COVID-19 began to wreak havoc across our personal and professional lives, ENGINE Insights began surveying consumers and looked at third-party data to provide clients with a better understanding of the overall impact. The data came quick, came often, […]
Unlocking data for Yonder Data Solutions’ clients
Unlocking data for Yonder Data Solutions’ clients Tools used Deck creation Data repository Cross tabulation Infographic dashboards PowerPoint catch reporting Yonder Data Solutions’ clients were clamoring for new, better ways to see and play with their data. Only one platform was up to the task. The challenge How to visualize and analyze? Yonder Data Solutions’ clients were data experts […]
Arming the arts in a global crisis
Arming the arts in a global crisis Tools used Survey design Cross tabs modules When Covid-19 struck, museums, galleries, and performance spaces needed vital audience info to navigate the crisis. Forsta stepped up to help. The challenge When nothing’s normal When Covid-19 struck, the arts went into freefall. Venues shut. Audiences evaporated. No one knew […]
5 principles for mobile-first surveys
5 principles for mobile-first surveys In today’s mobile dominated world, it’s essential for these devices to be at the forefront of your survey designs. Here are five mobile-first design principles drawn from years of research on how to optimize your research for today’s multi-device customer. Make it big Use big buttons to ensure the responseselection […]
Understanding today’s families – and how to market to them
Understanding today’s families – and how to market to them Tools used Blended research approach Video testimonials Quantitative survey Qualitative exercises Research company The Family Room knew families had changed. But what does that mean about how they buy – and how marketers should talk to them? We stepped in with the tech to help. The challenge Measuring […]
Exploring child obesity’s root cause with Albar Research
Exploring child obesity’s root cause with Albar Research Tools used Deck blended research approach Direct participant engagement Quantitative survey (large sample panel) Qualitative exercises (video testimonials, journal writing, photo uploading) Brazilian research consultancy Albar Research had a challenging project on their books: understanding the roots of child obesity in Latin America. Could our software help? […]
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Live video
Live video Make a live connection Be in the room, wherever you may be with Forsta Live Video. No longer do you need to travel to a studio; you can be there from the comfort of your own office. The highest quality stream, along with 360-degree viewing* puts you at the heart of any focus […]
Digital diaries and online communities – professional services
Digital diaries and online communities – professional services Professional services offerings Forsta’s digital diaries and online communities help researchers and marketers capture deeper, in-the-moment insights through a user-friendly and engaging platform. It’s the best solution for mobile diaries, insight communities, concept tests and bulletin board discussions. With our Professional Services, you also get the benefit […]
Digital diaries and online communities
Digital diaries and online communities Collaborate closely with your customers Get the input of your customers in a way that appeals directly to them. With Digital Diaries and Online Communities, you can open up a priceless stream of insights, bringing you closer to your customers. See how your brand fits into your customers’ lives Our […]
Closer to customers. Ahead of competitors.
Closer to customers. Ahead of competitors. Tools used Multi-mode survey design Real time touch-point level reporting Issue resolution alerts Expert feedback consultation For AIG, getting an edge on competitors meant bridging the gap between company and customer. With Forsta in its corner, the insurance giant built a vast, powerful program that listened to customers, and fueled the business with their feedback. The challenge One step removed […]
Why choose digital interviews?
Why choose digital interviews? It’s never been easier to run online focus groups or conduct in-depth interviews, anywhere and at any time. Don’t take our word for it, here’s what some of our customers said about Digital Interviews on G2.com “They’re so responsive to all of my (many) inquiries, questions, and concerns. We had a […]
Facts International: placing innovation at the heart of insight
Facts International: placing innovation at the heart of insight Case study Facts International, part of the Chime Insight and Engagement (CIE) division of international communications and sports marketing group, Chime Communications plc, is committed to providing fast, accurate yet cost effective research to companies that are looking for a step change in their research. Offering […]
Your customers’ emotions matter
Your customers’ emotions matter Forsta commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making. The results were conclusive: emotions don’t just matter, they drive business outcomes. More customer stories
CXM big and small data integration
CXM big and small data integration Forsta sponsored a study by Harvard Business Review Analytic Services to explore the roles of Big Data and Small Data for organizations in understanding their customers. 98% believe understanding customers is crucial to creating relevant customer experiences. But only 23% say they understand very well why their customers act […]
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Focus groups
Focus groups A next-level experience Everyone has their story to tell. Forsta can capture your focus group in-person or digitally so you can hear their stories, from anywhere in the world. Live video No longer confined to four walls, focus groups can now be shared wherever there’s an internet connection. Live stream and record your […]
10 Tips for managing your online focus group
10 Tips for managing your online focus group Overview In many ways, leading an online interview or focus group discussion is quite similar to an in-person exercise. You still want to keep people engaged and connected, as you work to capture the best insights. When using a virtual platform, however, a few extra steps can […]
Accelerated change: Online focus groups are now mainstream
Accelerated change:Online focus groups are now mainstream In a matter of weeks, the COVID-19 global pandemic changed the daily lives of billions of people around the world as cities, states, and countries, shut down normal operations and billions of people sheltered in place in their homes. Even as restrictions loosen, many offices and schools remain […]
Introducing the future of Experience & Research technology
The future is human HX is the full story of your audiences Gathered in multiple ways Brought to life as broad patterns and personal pictures Shared and understood across your organisation Used to improve performance, and build long-lasting relationships What’s included? 40+ pages of insights for anyone leading or driving customer experience, insights or research efforts: Learn how to develop […]
Your customers’ emotions matter
Your customers’ emotions matter Forsta commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making. The results were conclusive: emotions don’t just matter, they drive business outcomes. More customer stories
Best Buy business success despite the global pandemic
Best Buy Business Success Despite the Global Pandemic Covid changed so many things in our world beginning in March 2020. Among them, it changed when we could leave our homes, where we went when we did, how we purchased what we needed to live, and how all this was delivered to us. In this webinar, we […]
Giving a tiny CX team the tools to bring in big results
Giving a tiny CX team the tools to bring in big results Tools used Multi-channel surveys Online and offline data collection Text analysis Hierarchy management PennyMac’s two-person CX team is entirely responsible for pinpointing the places where they can improve their service. So they needed a platform that could lighten their load. The challenge How can you […]
Along for the journey with BAE Systems
Along for the journey with BAE Systems Tools used Multi-channel surveys Online and offline data collection Tailored data reports Hierarchy management When security and aerospace company BAE Systems wanted to better understand their new starters’ experiences, we were on hand to help. The challenge Getting to know their new people better BAE Systems needs to hire, train and keep the best possible people – after […]
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CX predictions for 2022: In conversation with guest Forrester
CX predictions for 2022: In conversation with guest Forrester What do customers expect from brands and organizations in a post-pandemic environment? How can companies prepare to meet these new demands? Join Forsta’s VP of CX Consulting Chris Brown, and guest speaker, Judy Weader, a Senior Analyst with Forrester, as they discuss this year’s top predictions […]
Voice of the Employee
Voice of the Employee Pick your people’s brains and boost your business Engaging your people, understanding where they and you can improve, boosts morale and your bottom line. Our Voice of the Employee tools gets you to the hearts, and heads of your people. A constant conversation An annual employee survey might give you great […]
Forsta’s agile VoE solution
Forsta’s agile VoE solution The traditional way of measuring employee engagement is nolonger providing value for many organizations. Companies today spend more than $1 billion on annualengagement surveys. Only 7% of organizationsrate themselves excellent atmeasuring, driving, and improving employeeengagement and retention. Introduction You work hard to glean meaningful insights from the feedback you collect from […]
Turning customer voices into tangible change
Turning customer voices into tangible change Tools used Data integration Product-specific surveys Advanced reporting NPS tracking Thanks to an award-winning Voice of Customer (VoC) program built with Forsta, Virgin Money has made customer experience a driving force in its banking business. The challenge How to hear and harness 3.3 million customer voices Virgin Money’s business […]
Introducing the future of Experience & Research technology
The future is human HX is the full story of your audiences Gathered in multiple ways Brought to life as broad patterns and personal pictures Shared and understood across your organisation Used to improve performance, and build long-lasting relationships What’s included? 40+ pages of insights for anyone leading or driving customer experience, insights or research efforts: Learn how to develop […]
Recommended
Helping Pampers solve a sizing mystery
Helping Pampers solve a sizing mystery Tools used Survey design Digital diaries We helped Pampers figure out why, for many parents, a size change often meant a brand change. The challenge Making sense of a sizing enigma Pampers were facing a conundrum: as babies and toddlers moved up a diaper size, their parents weren’t sticking with them. […]
Best face forward: getting to know Avon’s consumers
Best face forward: getting to know Avon’s consumers Tools used Tailored study design Blended research approach Quantitative survey Qualitative exercises When cosmetics company Avon wanted to understand the emotional impact of makeup among Latin American women, they needed a tech partner with the approach to help. The challenge Not just appearance: understanding makeup users in Latin America For women in Latin America, makeup is about more than just how […]
Tapping into text analytics for stand-out customer experience
Tapping into text analytics for stand-out customer experience Tools used Survey design and distribution Tailored operational dashboards Strategic reporting views Action management and alerting Advanced text analytics Industrial and electronics distributor RS Components wanted to position itself as the first choice for its customers. To do so, RS Components needed to shift to a customer-centric […]
When the planet needs data, GlobeScan and Forsta unite
When the planet needs data, GlobeScan and Forsta unite Tools used Deck creation Infographic dashboards PowerPoint batch reporting How our software helped global insights and advisory consultancy GlobeScan deliver their knowledge faster than ever. The challenge Rising above the menial GlobeScan’s reporting process was weighed down. They had third parties to pay and control for quality. Revisions to […]
Arming the arts in a global crisis
Arming the arts in a global crisis Tools used Survey design Cross tabs modules When Covid-19 struck, museums, galleries, and performance spaces needed vital audience info to navigate the crisis. Forsta stepped up to help. The challenge When nothing’s normal When Covid-19 struck, the arts went into freefall. Venues shut. Audiences evaporated. No one knew […]
Giving eBay the human touch to compete with Amazon
Giving eBay the human touch to compete with Amazon Tools used Customizable surveys Digital interviewing Data analytics Personalized dashboards We gave eBay a way of combining hard data with face-to-face discussions. So they could relate better to the real people behind their sellers, bidders and buyers. The challenge How do you compete with the might of Amazon as […]
Unlocking data for Yonder Data Solutions’ clients
Unlocking data for Yonder Data Solutions’ clients Tools used Deck creation Data repository Cross tabulation Infographic dashboards PowerPoint catch reporting Yonder Data Solutions’ clients were clamoring for new, better ways to see and play with their data. Only one platform was up to the task. The challenge How to visualize and analyze? Yonder Data Solutions’ clients were data experts […]
Featured case studies
Closer to customers. Ahead of competitors.
Closer to customers. Ahead of competitors. Tools used Multi-mode survey design Real time touch-point level reporting Issue resolution alerts Expert feedback consultation For AIG, getting an edge on competitors meant bridging the gap between company and customer. With Forsta in its corner, the insurance giant built a vast, powerful program that listened to customers, and fueled the business with their feedback. The challenge One step removed […]
Getting the balance right for KS&R
Getting the balance right for KS&R Tools used Surveys design Data visualizations Live video Digital interviews Text analytics How we helped market research firm KS&R balance keeping their tailor-made approach to research with saving their people time. The challenge Creating custom-made research despite market pressures Making sure their research is custom-made for clients is at the heart of KS&R’s strategy. But around them, […]
Turning satisfaction into a science
Turning satisfaction into a science Tools used Survey design Visual reporting Customer satisfaction analysis Issue resolution alerts World-leading medical device company CareFusion wanted to up their game when it came to customer satisfaction. Forsta helped them build the Voice of Customer (VoC) program to take on the task. The challenge Ad hoc surveys that weren’t telling the real […]
Parent voices without borders
Parent voices without borders Tools used Survey design Interactive dashboards Localization & translation Alerts Cognita is a network of schools that spans the globe – from Europe to Latin America to South-East Asia. With Forsta’s help, it created a program to hear and harness the voices of parents across different regions and languages. The challenge […]
More resources
Improving brand equity through AAU Surveys
Improving brand equity through AAU Surveys How is your brand doing? How much do your customers like or dislike what you have to offer? And, when was the last time you asked them? An important part of driving customer loyalty is having a good understanding of the brand experience. In other words, what is the […]
The definitive guide to designing mobile surveys
The definitive guide to designing mobile surveys According to Pew Research (1) a majority of U.S. consumers own multiple digital devices (desktop/laptop computer, tablet, and smartphone) and they seamlessly move from one platform to another as a part of their everyday lives. It is common for consumers to start an online shopping experience on a […]
7 Secrets of customer experience strategy
7 Secrets of customer experience strategy 7 secrets at a glance Build executive support Strategize and plan Get organized Lose the silos Communicate Add Voice of the Employee Act fast and innovate Over the past few years, Customer Experience (CX) programs have become an established path to delivering enhanced customer experiences, engaging employees and driving […]
Using online surveys to evaluate and monitor your business performance
Using online surveys to evaluate and monitor your business performance Every successful business must have a concrete and measurable way to evaluate performance; monitor their strength and weaknesses, and keep a pulse on the customers experience as well as the competitive landscape. One way to do this is through a powerful online survey technique called, […]
