Resource library
Introducing the future of Experience & Research technology
The future is human HX is the full story of your audiences Gathered in multiple ways Brought to life as broad patterns and personal pictures Shared and understood across your organisation Used to improve performance, and build long-lasting relationships What’s included? 40+ pages of insights for anyone leading or driving customer experience, insights or research efforts: Learn how to develop […]
Text analytics in CX
Text analytics in CX Today’s successful companies have already implemented a customer experience program in one form or another. For customer experience professionals, the next challenge is to evolve their program in both depth and breadth, towards true brand-experience differentiation. In order to achieve this, there is one area that they need to resolve efficiently […]
Diving deeper: CX analytics explained
Diving deeper: CX analytics explained In this eBook, we’ll dive into basic, advanced, and predictive analytics to help you learn how you can leverage these tools to drive your Voice of the Customer program forward. Wouldn’t it be lovely if your business had a crystal ball that would tell you what the future holds and […]
Featured
Gartner Magic Quadrant for Voice of the Customer
Forsta Named a Leader in the Gartner® Magic Quadrant™ Forsta CEO celebrates our positioning as a Leader in the Magic Quadrant for Voice of the Customer by Gartner. The evaluation was based on specific criteria that analyzed Forsta’s overall completeness of vision, and ability to execute within our Voice of the Customer (VoC) offering. More […]
5 Steps to ensure your digital CX program delivers results
5 Steps to ensure your digital CX program delivers results According to Forrester, digital customer service interactions are due to increase by 40% through 2021. Partly due to the global pandemic, this phenomenal increase has forced brands to add more channels and truly embrace digital transformation in their organization. So, how’s Customer Experience faring in […]
Parent voices without borders
Parent voices without borders Tools used Survey design Interactive dashboards Localization & translation Alerts Cognita is a network of schools that spans the globe – from Europe to Latin America to South-East Asia. With Forsta’s help, it created a program to hear and harness the voices of parents across different regions and languages. The challenge […]
How Customers Think, Feel, And Act: The Paradigm Of Business Outcomes
How Customers Think, Feel,And Act: The Paradigm OfBusiness Outcomes Small Data Collection And Analysis Unlocks Deeper Customer Understanding And Business Opportunity There is an inherent complexity and messiness when it comesto designing brand experiences. Like humans, what makes for acompelling experience isn’t static. Each customer has a unique profileof tendencies and preferences that shape how […]
The three customer insight reports every CMO should have
The three customer insight reports every CMO should have For marketers and advertisers, developing and building a brand is all about connecting with and understanding the customer base. Successful brands have an identity; whether that be the perception of trust, reliability, or a positive feeling; they can have personality or convey purpose, and consumers stay […]
Replicating the successes of a sales team’s top dogs
Replicating the successes of a sales team’s top dogs Tools used EX customized surveys Advanced analytics for online and offline reporting Individualized, tailored reports Integration with 1/3rd party platforms Pet care giant Mars wanted to create a training program that could majorly boost their salespeople’s performance. But they didn’t want a ‘one size fits all’ – they wanted to understand […]
Building an information super-highway for Transport Focus
Building an information super-highway for Transport Focus Tools used Deck creation Data repository Cross tabulation Infographic dashboards PowerPoint batch reporting Transport Focus is an independent watchdog for transport users. Looking out for the interests of passengers and drivers in the UK. It wanted to open its survey data to the public, which meant it needed […]
Learning to speak Culturati’s language
Learning to speak Culturati’s language Tools used Survey design Panel management Multiple languages module Go Mobile App Market research firm Culturati needed to keep their mobile-using survey participants engaged – in English and Spanish. The challenge Making surveys work in two languages – and on the go Culturati knew how important the Hispanic market was for their research. They’d already built a Spanish-speaking panel – but […]
Featured
10 Tips for creating great survey questions
10 Tips for creating great survey questions Getting your survey right really matters. Here are 10 Tips to help you along the way. More customer stories
It takes two: Understanding customers through Big and Small Data
It takes two: Understanding customers through Big and Small Data The terms “Big Data” and “Small Data” have become popular buzzwords over the past five to ten years. Yet, it’s not always clear what either of these terms means or how they help us better understand our customers. Big Data is data created in untold […]
Best practices Survey slider design
Best practicesSurvey slider design Sliders are one of the more common emerging question types used in online and mobile surveys. They provide a graphical, interactivealternative to traditional rating scale questions. Used correctly, sliders offer a way to enhance the respondent survey experience and improve data quality. More customer stories
Getting started: Using online surveys to evaluate and monitor your business performance
Getting started: Using online surveys to evaluate and monitor your business performance Every successful business must have a concrete and measurable way to evaluate performance; monitor their strength and weaknesses, and keep a pulse on the customers experience as well as the competitive landscape. One way to do this is through a powerful online surveytechnique […]
Seeing is believing: Visualizing market research data
Seeing is believing: Visualizing market research data The proof is in the numbers 2.5 quintillion bytes of data are created every day. But, business leaders still don’t have the insights they need. The problem is that all this data is simply gibberish before it’s gathered, organized, and analyzed. And, even after the analysis, data still […]
Helping Blauw’s clients ease into success
Helping Blauw’s clients ease into success Tools used Deck creation Cross tabulation Infographic dashboards CX and EX management PowerPoint batch reporting How our software helped market research and consulting company Blauw Research meet its own expectations and get their clientele to the next level. The challenge Meeting great expectations with great software Blauw wanted to evolve and had big […]
Helping Unruly become masters of video engagement
Helping Unruly become masters of video engagement Tools used Deck creation Data repository Cross tabulation Infographic dashboards PowerPoint batch reporting How our software helped advertising tech company Unruly deliver to its clients and go big. The challenge Beefing up scale Unruly wanted to scale up. They wanted to support the delivery of video content to large audiences, integrate with […]
Bringing CSBA closer to its clients
CSBA needed a dashboarding platform that would free them up to spend more time with clients. Our software was at the ready.
Featured
Introducing the future of Experience & Research technology
The future is human HX is the full story of your audiences Gathered in multiple ways Brought to life as broad patterns and personal pictures Shared and understood across your organisation Used to improve performance, and build long-lasting relationships What’s included? 40+ pages of insights for anyone leading or driving customer experience, insights or research efforts: Learn how to develop […]
Facts International: placing innovation at the heart of insight
Facts International: placing innovation at the heart of insight Overview Offering innovative research solutions that deliver actionable findings is the driving force behind Facts International’s approach to research. Facts International’s customers require a proactive, intelligent and responsive direction from experts who have a detailed understanding of the nuances of research. What this means in practice […]
Your customers’ emotions matter
Your customers’ emotions matter Forsta commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making. The results were conclusive: emotions don’t just matter, they drive business outcomes. More customer stories
CXM big and small data integration
CXM big and small data integration Today’s businesses and brands face an unprecedented number of disruptors, with every customer interaction and touchpoint becoming increasingly important each day. In this Experience Economy, customers are in control and have more choices than ever before. What is differentiating companies is the experience they offer their customers, which is […]
Unlocking data for Yonder Data Solutions’ clients
Unlocking data for Yonder Data Solutions’ clients Tools used Deck creation Data repository Cross tabulation Infographic dashboards PowerPoint catch reporting Yonder Data Solutions’ clients were clamoring for new, better ways to see and play with their data. Only one platform was up to the task. The challenge How to visualize and analyze? Yonder Data Solutions’ clients were data experts […]
5 principles for mobile-first surveys
5 principles for mobile-first surveys In today’s mobile dominated world, it’s essential for these devices to be at the forefront of your survey designs. Here are five mobile-first design principles drawn from years of research on how to optimize your research for today’s multi-device customer. More customer stories
Understanding today’s families – and how to market to them
Understanding today’s families – and how to market to them Tools used Blended research approach Video testimonials Quantitative survey Qualitative exercises Research company The Family Room knew families had changed. But what does that mean about how they buy – and how marketers should talk to them? We stepped in with the tech to help. The challenge Measuring […]
Exploring child obesity’s root cause with Albar Research
Exploring child obesity’s root cause with Albar Research Tools used Deck blended research approach Direct participant engagement Quantitative survey (large sample panel) Qualitative exercises (video testimonials, journal writing, photo uploading) Brazilian research consultancy Albar Research had a challenging project on their books: understanding the roots of child obesity in Latin America. Could our software help? […]
Featured
10 Tips for managing your online focus group
10 Tips for managing your online focus group In many ways, leading an online interview or focus group discussion is quite similar to an in-person exercise. You still want to keep people engaged and connected, as you work to capture the best insights. When using a virtual platform, however, a few extra steps can ensure […]
It takes two: Understanding customers through Big and Small Data
It takes two: Understanding customers through Big and Small Data The terms “Big Data” and “Small Data” have become popular buzzwords over the past five to ten years. Yet, it’s not always clear what either of these terms means or how they help us better understand our customers. Big Data is data created in untold […]
Five techniques to build a successful study. Activity design
Five techniques to build a successful study Digital qualitative research can yield an extremely rich view of people’s lives, we just need to pause and consider the best way to approach it. The online medium is different, and as a result, the research approach needs to adapt. Forsta is built upon the principle of getting […]
Concept Canvas: Five creative approaches for your online qualitative research community
Concept Canvas: Five creative approaches for your online qualitative research community Online qualitative research communities are an excellent way to get closer to your customer’s everyday lives. It helps you uncover their motivations, behaviors, and emotions around why your brand, product and/or services are important and delve into their thoughts and feelings over an extended […]
Online qualitative: Ten activities to understand your customer
Online qualitative: Ten activities to understand your customer We know that delivering high-quality, relevant customer experiences that resonate on an emotional and rational level leads to increased customer satisfaction or retention, new innovations, and increased sales. In fact, in a Harvard Business Review Analytical Services study, sponsored by Forsta, 98% of senior business leaders believe […]
Facts International: placing innovation at the heart of insight
Facts International: placing innovation at the heart of insight Overview Offering innovative research solutions that deliver actionable findings is the driving force behind Facts International’s approach to research. Facts International’s customers require a proactive, intelligent and responsive direction from experts who have a detailed understanding of the nuances of research. What this means in practice […]
Your customers’ emotions matter
Your customers’ emotions matter Forsta commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making. The results were conclusive: emotions don’t just matter, they drive business outcomes. More customer stories
CXM big and small data integration
CXM big and small data integration Today’s businesses and brands face an unprecedented number of disruptors, with every customer interaction and touchpoint becoming increasingly important each day. In this Experience Economy, customers are in control and have more choices than ever before. What is differentiating companies is the experience they offer their customers, which is […]
Featured
10 Tips for managing your online focus group
10 Tips for managing your online focus group In many ways, leading an online interview or focus group discussion is quite similar to an in-person exercise. You still want to keep people engaged and connected, as you work to capture the best insights. When using a virtual platform, however, a few extra steps can ensure […]
Accelerated change: Online focus groups are now mainstream
Accelerated change:Online focus groupsare now mainstream In a matter of weeks, the COVID-19 global pandemic changed the daily lives of billions of people around the world as cities, states,and countries, shut down normal operations and billions of people sheltered in place in their homes. Even as restrictions loosen, manyoffices and schools remain closed. This change, […]
Introducing the future of Experience & Research technology
The future is human HX is the full story of your audiences Gathered in multiple ways Brought to life as broad patterns and personal pictures Shared and understood across your organisation Used to improve performance, and build long-lasting relationships What’s included? 40+ pages of insights for anyone leading or driving customer experience, insights or research efforts: Learn how to develop […]
Facts International: placing innovation at the heart of insight
Facts International: placing innovation at the heart of insight Overview Offering innovative research solutions that deliver actionable findings is the driving force behind Facts International’s approach to research. Facts International’s customers require a proactive, intelligent and responsive direction from experts who have a detailed understanding of the nuances of research. What this means in practice […]
Your customers’ emotions matter
Your customers’ emotions matter Forsta commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making. The results were conclusive: emotions don’t just matter, they drive business outcomes. More customer stories
Best Buy business success despite the global pandemic
Best Buy Business Success Despite the Global Pandemic Covid changed so many things in our world beginning in March 2020. Among them, it changed when we could leave our homes, where we went when we did, how we purchased what we needed to live, and how all this was delivered to us. In this webinar, we […]
Giving a tiny CX team the tools to bring in big results
Giving a tiny CX team the tools to bring in big results Tools used Multi-channel surveys Online and offline data collection Text analysis Hierarchy management PennyMac’s two-person CX team is entirely responsible for pinpointing the places where they can improve their service. So they needed a platform that could lighten their load. The challenge How can you […]
Along for the journey with BAE Systems
Along for the journey with BAE Systems Tools used Multi-channel surveys Online and offline data collection Tailored data reports Hierarchy management When security and aerospace company BAE Systems wanted to better understand their new starters’ experiences, we were on hand to help. The challenge Getting to know their new people better BAE Systems needs to hire, train and keep the best possible people – after […]
Featured
10 Tips for managing your online focus group
10 Tips for managing your online focus group In many ways, leading an online interview or focus group discussion is quite similar to an in-person exercise. You still want to keep people engaged and connected, as you work to capture the best insights. When using a virtual platform, however, a few extra steps can ensure […]
Accelerated change: Online focus groups are now mainstream
Accelerated change:Online focus groupsare now mainstream In a matter of weeks, the COVID-19 global pandemic changed the daily lives of billions of people around the world as cities, states,and countries, shut down normal operations and billions of people sheltered in place in their homes. Even as restrictions loosen, manyoffices and schools remain closed. This change, […]
Introducing the future of Experience & Research technology
The future is human HX is the full story of your audiences Gathered in multiple ways Brought to life as broad patterns and personal pictures Shared and understood across your organisation Used to improve performance, and build long-lasting relationships What’s included? 40+ pages of insights for anyone leading or driving customer experience, insights or research efforts: Learn how to develop […]
Facts International: placing innovation at the heart of insight
Facts International: placing innovation at the heart of insight Overview Offering innovative research solutions that deliver actionable findings is the driving force behind Facts International’s approach to research. Facts International’s customers require a proactive, intelligent and responsive direction from experts who have a detailed understanding of the nuances of research. What this means in practice […]
Your customers’ emotions matter
Your customers’ emotions matter Forsta commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making. The results were conclusive: emotions don’t just matter, they drive business outcomes. More customer stories
Recommended
Helping Pampers solve a sizing mystery
Helping Pampers solve a sizing mystery Tools used Survey design Digital diaries We helped Pampers figure out why, for many parents, a size change often meant a brand change. The challenge Making sense of a sizing enigma Pampers were facing a conundrum: as babies and toddlers moved up a diaper size, their parents weren’t sticking with them. […]
Best face forward: getting to know Avon’s consumers
Best face forward: getting to know Avon’s consumers Tools used Tailored study design Blended research approach Quantitative survey Qualitative exercises When cosmetics company Avon wanted to understand the emotional impact of makeup among Latin American women, they needed a tech partner with the approach to help. The challenge Not just appearance: understanding makeup users in Latin America For women in Latin America, makeup is about more than just how […]
Tapping into text analytics for stand-out customer experience
Tapping into text analytics for stand-out customer experience Tools used Survey design and distribution Tailored operational dashboards Strategic reporting views Action management and alerting Advanced text analytics Industrial and electronics distributor RS Components wanted to position itself as the first choice for its customers. To do so, RS Components needed to shift to a customer-centric […]
When the planet needs data, GlobeScan and Forsta unite
When the planet needs data, GlobeScan and Forsta unite Tools used Deck creation Infographic dashboards PowerPoint batch reporting How our software helped global insights and advisory consultancy GlobeScan deliver their knowledge faster than ever. The challenge Rising above the menial GlobeScan’s reporting process was weighed down. They had third parties to pay and control for quality. Revisions to […]
Arming the arts in a global crisis
Arming the arts in a global crisis Tools used Survey design Cross tabs modules When Covid-19 struck, museums, galleries, and performance spaces needed vital audience info to navigate the crisis. Forsta stepped up to help. The challenge When nothing’s normal When Covid-19 struck, the arts went into freefall. Venues shut. Audiences evaporated. No one knew […]
Giving eBay the human touch to compete with Amazon
Giving eBay the human touch to compete with Amazon Tools used Customizable surveys Digital interviewing Data analytics Personalized dashboards We gave eBay a way of combining hard data with face-to-face discussions. So they could relate better to the real people behind their sellers, bidders and buyers. The challenge How do you compete with the might of Amazon as […]
Unlocking data for Yonder Data Solutions’ clients
Unlocking data for Yonder Data Solutions’ clients Tools used Deck creation Data repository Cross tabulation Infographic dashboards PowerPoint catch reporting Yonder Data Solutions’ clients were clamoring for new, better ways to see and play with their data. Only one platform was up to the task. The challenge How to visualize and analyze? Yonder Data Solutions’ clients were data experts […]
Featured case studies
Parent voices without borders
Parent voices without borders Tools used Survey design Interactive dashboards Localization & translation Alerts Cognita is a network of schools that spans the globe – from Europe to Latin America to South-East Asia. With Forsta’s help, it created a program to hear and harness the voices of parents across different regions and languages. The challenge […]
Cruising Wyndham Destinations Asia Pacific’s customers to cloud nine
Cruising Wyndham Destinations Asia Pacific’s customers to cloud nine Tools used Survey design and distribution Customizable dashboards Action management Text analytics How How our software helped Wyndham Destinations Asia Pacific rise from “gut feel” to hard stats. The challenge Steering a big ship makes clear data a must Wyndham Destinations Asia Pacific quickly became the […]
Keeping PHLY on top of the insurance food chain
Keeping PHLY on top of the insurance food chain Tools used Sophisticated survey design capabilities Tailored dashboards Action management Consulting services How our software helped Philadelphia Insurance Companies (PHLY) set themselves apart from the competition. The challenge A brave new world for insurance In 2010, the insurance landscape was changing. There were no guarantees when […]
Hearing customers voices – locally and globally
Hearing customers voices – locally and globally Tools used Survey design Data and feedback analysis Action management Text analytics How our software helped Siemens Corporation bring a global approach to hearing their customers’ voices. The challenge Bringing Siemens Corporation their own solution Siemens Corporation, a US subsidiary of Siemens AG, wanted to find a way […]
More resources
10 Tips for managing your online focus group
10 Tips for managing your online focus group In many ways, leading an online interview or focus group discussion is quite similar to an in-person exercise. You still want to keep people engaged and connected, as you work to capture the best insights. When using a virtual platform, however, a few extra steps can ensure […]
10 Tips for creating great survey questions
10 Tips for creating great survey questions Getting your survey right really matters. Here are 10 Tips to help you along the way. More customer stories
It takes two: Understanding customers through Big and Small Data
It takes two: Understanding customers through Big and Small Data The terms “Big Data” and “Small Data” have become popular buzzwords over the past five to ten years. Yet, it’s not always clear what either of these terms means or how they help us better understand our customers. Big Data is data created in untold […]
Best practices Survey slider design
Best practicesSurvey slider design Sliders are one of the more common emerging question types used in online and mobile surveys. They provide a graphical, interactivealternative to traditional rating scale questions. Used correctly, sliders offer a way to enhance the respondent survey experience and improve data quality. More customer stories
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