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Resource library

Customer experience
Quantitative research
Data visualization
Qualitative research
Focus groups
Employee experience
White paper

Introducing the future of Experience & Research technology

The future is human HX is the full story of your audiences Gathered in multiple ways Brought to life as broad patterns and personal pictures Shared and understood across your organisation Used to improve performance, and build long-lasting relationships What’s included? 40+ pages of insights for anyone leading or driving customer experience, insights or research efforts: Learn how to develop […]

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Introducing the future of Experience & Research technology
White paper

Text analytics in CX

Text analytics in CX Today’s successful companies have already implemented a customer experience program in one form or another. For customer experience professionals, the next challenge is to evolve their program in both depth and breadth, towards true brand-experience differentiation. In order to achieve this, there is one area that they need to resolve efficiently […]

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Text analytics in CX
Ebook

Diving deeper: CX analytics explained

Diving deeper: CX analytics explained Wouldn’t it be lovely if your business had a crystal ball that would tell you what the future holds and how to improve it? With that information, you could plan the most effective steps to drive revenue or beat out the competition. Unfortunately, there are no crystal balls in business. […]

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Diving deeper: CX analytics explained
Webinar

From vision to reality: How to build a CX program that works

From vision to reality: How to build a CX program that works How do you build a CX program that works?We can’t avoid the elephant in the room. We are all living in verry differnt times. Covid-19 has hit the business industry like nothing else, except perhaps the recession of 2008. And the companies that […]

From vision to reality: How to build a CX program that works
Webinar

CX predictions for 2022: In conversation with guest Forrester

CX predictions for 2022: In conversation with guest Forrester What do customers expect from brands and organizations in a post-pandemic environment? How can companies prepare to meet these new demands?  Join Forsta’s VP of CX Consulting Chris Brown, and guest speaker, Judy Weader, a Senior Analyst with Forrester, as they discuss this year’s top predictions […]

CX predictions for 2022: In conversation with guest Forrester
Ebook

7 Secrets of customer experience strategy

7 Secrets of customer experience strategy 7 secrets at a glance Build executive support Strategize and plan Get organized Lose the silos Communicate Add Voice of the Employee Act fast and innovate Over the past few years, Customer Experience (CX) programs have become an established path to delivering enhanced customer experiences, engaging employees and driving […]

7 Secrets of customer experience strategy
Data sheet

Data hub for CX

Data hub for CX Get your data singing in harmony No more silos and data slipping into the void. Our centralized data hub brings all your sources together, so your data syncs, links and turns into insights you can use. Ensure your call center interaction links with product usage data and understand purchase history all […]

Data hub for CX
Data sheet

Voice of the Customer

Voice of the Customer How Forsta makes VoC more than the sum of its parts Uncover the right insights and act upon them with Forsta. Our Voice of the Customer (VoC) capabilities give you all you need to understand your customers and give the right people the right tools. So you can make that understanding […]

Voice of the Customer
Case study

Replicating the successes of a sales team’s top dogs

Replicating the successes of a sales team’s top dogs Tools used EX customized surveys  Advanced analytics for online and offline reporting  Individualized, tailored reports   Integration with 1/3rd party platforms  Pet care giant Mars wanted to create a training program that could majorly boost their salespeople’s performance. But they didn’t want a ‘one size fits all’ – they wanted to understand […]

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Replicating the successes of a sales team’s top dogs
Case study

Building an information super-highway for Transport Focus

Building an information super-highway for Transport Focus Tools used Deck creation Data repository Cross tabulation Infographic dashboards PowerPoint batch reporting Transport Focus is an independent watchdog for transport users. Looking out for the interests of passengers and drivers in the UK. It wanted to open its survey data to the public, which meant it needed […]

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Building an information super-highway for Transport Focus
Case study

Learning to speak Culturati’s language

Learning to speak Culturati’s language Tools used Survey design   Panel management   Multiple languages module   Go Mobile App  Market research firm Culturati needed to keep their mobile-using survey participants engaged – in English and Spanish.  The challenge Making surveys work in two languages – and on the go  Culturati knew how important the Hispanic market was for their research. They’d already built a Spanish-speaking panel – but […]

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Learning to speak Culturati’s language
Data sheet

B2B program accelerators

B2B program accelerators For over 20 years, Forsta has been working with B2B organizations, across a wide spectrum of industries, honing our tools to master the complexities faced by companies like yours. Forsta has been recognized year after year by industry experts for our knowledge, experience, and powerful approach to delivering B2B insights programs that […]

B2B program accelerators
Ebook

Improving brand equity through AAU Surveys

Improving brand equity through AAU Surveys How is your brand doing? How much do your customers like or dislike what you have to offer? And, when was the last time you asked them? An important part of driving customer loyalty is having a good understanding of the brand experience. In other words, what is the […]

Improving brand equity through AAU Surveys
Ebook

The definitive guide to designing mobile surveys

The definitive guide to designing mobile surveys According to Pew Research (1) a majority of U.S. consumers own multiple digital devices (desktop/laptop computer, tablet, and smartphone) and they seamlessly move from one platform to another as a part of their everyday lives. It is common for consumers to start an online shopping experience on a […]

The definitive guide to designing mobile surveys
Data sheet

Survey support

Survey support Supporting you whenever and however you need it Our survey support services can provide up to full coverage for your survey and reporting requirements. A dedicated,localized project team with the added help of a global network of support gives you flexibility and speed. Whateverlevel of support you need, our services are completely scalable […]

Survey support
Data sheet

Interactive dashboards

Interactive dashboards See it all in an instant Create dynamic, living visuals that can be adjusted and explored. Dynamic, online dashboards update with new data automatically, giving the full picture of your data and shareable with anyone, on any device. Stories you can see Turn lists of names and numbers into a living, breathing entity. […]

Interactive dashboards
Case study

Helping Blauw’s clients ease into success

Helping Blauw’s clients ease into success Tools used Deck creation Cross tabulation Infographic dashboards CX and EX management PowerPoint batch reporting How our software helped market research and consulting company Blauw Research meet its own expectations and get their clientele to the next level. The challenge Meeting great expectations with great software Blauw wanted to evolve and had big […]

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Helping Blauw’s clients ease into success
Case study

Helping Unruly become masters of video engagement

Helping Unruly become masters of video engagement Tools used Deck creation Data repository Cross tabulation Infographic dashboards  PowerPoint batch reporting How our software helped advertising tech company Unruly deliver to its clients and go big.  The challenge Beefing up scale Unruly wanted to scale up. They wanted to support the delivery of video content to large audiences, integrate with […]

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Helping Unruly become masters of video engagement
White paper

Introducing the future of Experience & Research technology

The future is human HX is the full story of your audiences Gathered in multiple ways Brought to life as broad patterns and personal pictures Shared and understood across your organisation Used to improve performance, and build long-lasting relationships What’s included? 40+ pages of insights for anyone leading or driving customer experience, insights or research efforts: Learn how to develop […]

Introducing the future of Experience & Research technology
Infographic

Your customers’ emotions matter

Your customers’ emotions matter Forsta commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making. The results were conclusive: emotions don’t just matter, they drive business outcomes. More customer stories

Your customers’ emotions matter
Webinar

Digging deeper with third-party data integration

Digging deeper with third-party data integration How did a “side hustle” turn into a sought-after tool? As COVID-19 began to wreak havoc across our personal and professional lives, ENGINE Insights began surveying consumers and looked at third-party data to provide clients with a better understanding of the overall impact. The data came quick, came often, […]

Digging deeper with third-party data integration
Case study

Unlocking data for Yonder Data Solutions’ clients

Unlocking data for Yonder Data Solutions’ clients Tools used Deck creation Data repository Cross tabulation Infographic dashboards PowerPoint catch reporting  Yonder Data Solutions’ clients were clamoring for new, better ways to see and play with their data. Only one platform was up to the task. The challenge How to visualize and analyze? Yonder Data Solutions’ clients were data experts […]

Unlocking data for Yonder Data Solutions’ clients
Case study

Arming the arts in a global crisis

Arming the arts in a global crisis Tools used Survey design Cross tabs modules When Covid-19 struck, museums, galleries, and performance spaces needed vital audience info to navigate the crisis. Forsta stepped up to help. The challenge When nothing’s normal When Covid-19 struck, the arts went into freefall. Venues shut. Audiences evaporated. No one knew […]

Arming the arts in a global crisis
Infographic

5 principles for mobile-first surveys

5 principles for mobile-first surveys In today’s mobile dominated world, it’s essential for these devices to be at the forefront of your survey designs. Here are five mobile-first design principles drawn from years of research on how to optimize your research for today’s multi-device customer. Make it big Use big buttons to ensure the responseselection […]

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5 principles for mobile-first surveys
Case study

Understanding today’s families – and how to market to them

Understanding today’s families – and how to market to them Tools used Blended research approach  Video testimonials   Quantitative survey  Qualitative exercises  Research company The Family Room knew families had changed. But what does that mean about how they buy – and how marketers should talk to them? We stepped in with the tech to help.  The challenge Measuring […]

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Understanding today’s families – and how to market to them
Case study

Exploring child obesity’s root cause with Albar Research

Exploring child obesity’s root cause with Albar Research Tools used Deck blended research approach  Direct participant engagement  Quantitative survey (large sample panel)  Qualitative exercises (video testimonials, journal writing, photo uploading) Brazilian research consultancy Albar Research had a challenging project on their books: understanding the roots of child obesity in Latin America. Could our software help?  […]

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Exploring child obesity’s root cause with Albar Research
Data sheet

Live video

Live video Make a live connection Be in the room, wherever you may be with Forsta Live Video. No longer do you need to travel to a studio; you can be there from the comfort of your own office. The highest quality stream, along with 360-degree viewing* puts you at the heart of any focus […]

Live video
Data sheet

Digital diaries and online communities – professional services

Digital diaries and online communities – professional services Professional services offerings Forsta’s digital diaries and online communities help researchers and marketers capture deeper, in-the-moment insights through a user-friendly and engaging platform. It’s the best solution for mobile diaries, insight communities, concept tests and bulletin board discussions. With our Professional Services, you also get the benefit […]

Digital diaries and online communities – professional services
Data sheet

Digital diaries and online communities

Digital diaries and online communities Collaborate closely with your customers Get the input of your customers in a way that appeals directly to them. With Digital Diaries and Online Communities, you can open up a priceless stream of insights, bringing you closer to your customers. See how your brand fits into your customers’ lives Our […]

Digital diaries and online communities
Case study

Closer to customers. Ahead of competitors.

Closer to customers. Ahead of competitors.  Tools used Multi-mode survey design   Real time touch-point level reporting  Issue resolution alerts  Expert feedback consultation  For AIG, getting an edge on competitors meant bridging the gap between company and customer. With Forsta in its corner, the insurance giant built a vast, powerful program that listened to  customers, and fueled the business with their feedback. The challenge One step removed […]

Closer to customers. Ahead of competitors.
Data sheet

Why choose digital interviews?

Why choose digital interviews? It’s never been easier to run online focus groups or conduct in-depth interviews, anywhere and at any time. Don’t take our word for it, here’s what some of our customers said about Digital Interviews on G2.com “They’re so responsive to all of my (many) inquiries, questions, and concerns. We had a […]

Why choose digital interviews?
Case study

Facts International: placing innovation at the heart of insight

Facts International: placing innovation at the heart of insight Case study Facts International, part of the Chime Insight and Engagement (CIE) division of international communications and sports marketing group, Chime Communications plc, is committed to providing fast, accurate yet cost effective research to companies that are looking for a step change in their research. Offering […]

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Facts International: placing innovation at the heart of insight
Infographic

Your customers’ emotions matter

Your customers’ emotions matter Forsta commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making. The results were conclusive: emotions don’t just matter, they drive business outcomes. More customer stories

Read more
Your customers’ emotions matter
Infographic

CXM big and small data integration

CXM big and small data integration Forsta sponsored a study by Harvard Business Review Analytic Services to explore the roles of Big Data and Small Data for organizations in understanding their customers. 98% believe understanding customers is crucial to creating relevant customer experiences. But only 23% say they understand very well why their customers act […]

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CXM big and small data integration
Data sheet

Focus groups

Focus groups A next-level experience Everyone has their story to tell. Forsta can capture your focus group in-person or digitally so you can hear their stories, from anywhere in the world. Live video No longer confined to four walls, focus groups can now be shared wherever there’s an internet connection. Live stream and record your […]

Focus groups
Ebook

10 Tips for managing your online focus group

10 Tips for managing your online focus group Overview In many ways, leading an online interview or focus group discussion is quite similar to an in-person exercise. You still want to keep people engaged and connected, as you work to capture the best insights. When using a virtual platform, however, a few extra steps can […]

10 Tips for managing your online focus group
Ebook

Accelerated change: Online focus groups are now mainstream

Accelerated change:Online focus groups are now mainstream In a matter of weeks, the COVID-19 global pandemic changed the daily lives of billions of people around the world as cities, states, and countries, shut down normal operations and billions of people sheltered in place in their homes. Even as restrictions loosen, many offices and schools remain […]

Accelerated change: Online focus groups are now mainstream
White paper

Introducing the future of Experience & Research technology

The future is human HX is the full story of your audiences Gathered in multiple ways Brought to life as broad patterns and personal pictures Shared and understood across your organisation Used to improve performance, and build long-lasting relationships What’s included? 40+ pages of insights for anyone leading or driving customer experience, insights or research efforts: Learn how to develop […]

Introducing the future of Experience & Research technology
Infographic

Your customers’ emotions matter

Your customers’ emotions matter Forsta commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making. The results were conclusive: emotions don’t just matter, they drive business outcomes. More customer stories

Your customers’ emotions matter
Webinar

Best Buy business success despite the global pandemic

Best Buy Business Success Despite the Global Pandemic Covid changed so many things in our world beginning in March 2020. Among them, it changed when we could leave our homes, where we went when we did, how we purchased what we needed to live, and how all this was delivered to us. In this webinar, we […]

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Best Buy business success despite the global pandemic
Case study

Giving a tiny CX team the tools to bring in big results

Giving a tiny CX team the tools to bring in big results Tools used Multi-channel surveys   Online and offline data collection   Text analysis   Hierarchy management  PennyMac’s two-person CX team is entirely responsible for pinpointing the places where they can improve their service. So they needed a platform that could lighten their load.  The challenge How can you […]

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Giving a tiny CX team the tools to bring in big results
Case study

Along for the journey with BAE Systems

Along for the journey with BAE Systems Tools used Multi-channel surveys   Online and offline data collection   Tailored data reports   Hierarchy management  When security and aerospace company BAE Systems wanted to better understand their new starters’ experiences, we were on hand to help. The challenge Getting to know their new people better  BAE Systems needs to hire, train and keep the best possible people – after […]

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Along for the journey with BAE Systems
Webinar

CX predictions for 2022: In conversation with guest Forrester

CX predictions for 2022: In conversation with guest Forrester What do customers expect from brands and organizations in a post-pandemic environment? How can companies prepare to meet these new demands?  Join Forsta’s VP of CX Consulting Chris Brown, and guest speaker, Judy Weader, a Senior Analyst with Forrester, as they discuss this year’s top predictions […]

CX predictions for 2022: In conversation with guest Forrester
Data sheet

Voice of the Employee

Voice of the Employee Pick your people’s brains and boost your business Engaging your people, understanding where they and you can improve, boosts morale and your bottom line. Our Voice of the Employee tools gets you to the hearts, and heads of your people. A constant conversation An annual employee survey might give you great […]

Voice of the Employee
Ebook

Forsta’s agile VoE solution

Forsta’s agile VoE solution The traditional way of measuring employee engagement is nolonger providing value for many organizations. Companies today spend more than $1 billion on annualengagement surveys. Only 7% of organizationsrate themselves excellent atmeasuring, driving, and improving employeeengagement and retention. Introduction You work hard to glean meaningful insights from the feedback you collect from […]

Forsta’s agile VoE solution
Case study

Turning customer voices into tangible change

Turning customer voices into tangible change Tools used Data integration  Product-specific surveys Advanced reporting  NPS tracking  Thanks to an award-winning Voice of Customer (VoC) program built with Forsta, Virgin Money has made customer experience a driving force in its banking business.  The challenge How to hear and harness 3.3 million customer voices  Virgin Money’s business […]

Turning customer voices into tangible change
White paper

Introducing the future of Experience & Research technology

The future is human HX is the full story of your audiences Gathered in multiple ways Brought to life as broad patterns and personal pictures Shared and understood across your organisation Used to improve performance, and build long-lasting relationships What’s included? 40+ pages of insights for anyone leading or driving customer experience, insights or research efforts: Learn how to develop […]

Introducing the future of Experience & Research technology

Case study

Helping Pampers solve a sizing mystery

Helping Pampers solve a sizing mystery Tools used Survey design Digital diaries We helped Pampers figure out why, for many parents, a size change often meant a brand change. The challenge Making sense of a sizing enigma Pampers were facing a conundrum: as babies and toddlers moved up a diaper size, their parents weren’t sticking with them. […]

Helping Pampers solve a sizing mystery
Case study

Best face forward: getting to know Avon’s consumers

Best face forward: getting to know Avon’s consumers Tools used Tailored study design Blended research approach Quantitative survey Qualitative exercises  When cosmetics company Avon wanted to understand the emotional impact of makeup among Latin American women, they needed a tech partner with the approach to help. The challenge Not just appearance: understanding makeup users in Latin America For women in Latin America, makeup is about more than just how […]

Best face forward: getting to know Avon’s consumers
Case study

Tapping into text analytics for stand-out customer experience

Tapping into text analytics for stand-out customer experience Tools used Survey design and distribution  Tailored operational dashboards   Strategic reporting views   Action management and alerting   Advanced text analytics  Industrial and electronics distributor RS Components wanted to position itself as the first choice for its customers. To do so, RS Components needed to shift to a customer-centric […]

Tapping into text analytics for stand-out customer experience
Case study

When the planet needs data, GlobeScan and Forsta unite

When the planet needs data, GlobeScan and Forsta unite Tools used Deck creation Infographic dashboards PowerPoint batch reporting How our software helped global insights and advisory consultancy GlobeScan deliver their knowledge faster than ever. The challenge Rising above the menial GlobeScan’s reporting process was weighed down. They had third parties to pay and control for quality. Revisions to […]

When the planet needs data, GlobeScan and Forsta unite
Case study

Arming the arts in a global crisis

Arming the arts in a global crisis Tools used Survey design Cross tabs modules When Covid-19 struck, museums, galleries, and performance spaces needed vital audience info to navigate the crisis. Forsta stepped up to help. The challenge When nothing’s normal When Covid-19 struck, the arts went into freefall. Venues shut. Audiences evaporated. No one knew […]

Arming the arts in a global crisis
Case study

Giving eBay the human touch to compete with Amazon

Giving eBay the human touch to compete with Amazon Tools used Customizable surveys Digital interviewing Data analytics Personalized dashboards We gave eBay a way of combining hard data with face-to-face discussions. So they could relate better to the real people behind their sellers, bidders and buyers. The challenge How do you compete with the might of Amazon as […]

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Giving eBay the human touch to compete with Amazon
Case study

Unlocking data for Yonder Data Solutions’ clients

Unlocking data for Yonder Data Solutions’ clients Tools used Deck creation Data repository Cross tabulation Infographic dashboards PowerPoint catch reporting  Yonder Data Solutions’ clients were clamoring for new, better ways to see and play with their data. Only one platform was up to the task. The challenge How to visualize and analyze? Yonder Data Solutions’ clients were data experts […]

Read more
Unlocking data for Yonder Data Solutions’ clients

Case study

Closer to customers. Ahead of competitors.

Closer to customers. Ahead of competitors.  Tools used Multi-mode survey design   Real time touch-point level reporting  Issue resolution alerts  Expert feedback consultation  For AIG, getting an edge on competitors meant bridging the gap between company and customer. With Forsta in its corner, the insurance giant built a vast, powerful program that listened to  customers, and fueled the business with their feedback. The challenge One step removed […]

Read more
Closer to customers. Ahead of competitors.
Case study

Getting the balance right for KS&R

Getting the balance right  for KS&R  Tools used Surveys design  Data visualizations  Live video  Digital interviews  Text analytics  How we helped market research firm KS&R balance keeping their tailor-made approach to research with saving their people time.   The challenge Creating custom-made research despite market pressures  Making sure their research is custom-made for clients is at the heart of KS&R’s strategy. But around them, […]

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Getting the balance right for KS&R
Case study

Turning satisfaction into a science

Turning satisfaction into a science  Tools used Survey design   Visual reporting  Customer satisfaction analysis  Issue resolution alerts  World-leading medical device company CareFusion wanted to up their game when it came to customer satisfaction. Forsta helped them build the Voice of Customer (VoC) program to take on the task.  The challenge Ad hoc surveys that weren’t telling the real […]

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Turning satisfaction into a science
Case study

Parent voices without borders

Parent voices without borders  Tools used Survey design    Interactive dashboards  Localization & translation  Alerts  Cognita is a network of schools that spans the globe – from Europe to Latin America to South-East Asia. With Forsta’s help, it created a program to hear and harness the voices of parents across different regions and languages.  The challenge […]

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Parent voices without borders

More resources

Ebook

Improving brand equity through AAU Surveys

Improving brand equity through AAU Surveys How is your brand doing? How much do your customers like or dislike what you have to offer? And, when was the last time you asked them? An important part of driving customer loyalty is having a good understanding of the brand experience. In other words, what is the […]

Read more
Improving brand equity through AAU Surveys
Ebook

The definitive guide to designing mobile surveys

The definitive guide to designing mobile surveys According to Pew Research (1) a majority of U.S. consumers own multiple digital devices (desktop/laptop computer, tablet, and smartphone) and they seamlessly move from one platform to another as a part of their everyday lives. It is common for consumers to start an online shopping experience on a […]

Read more
The definitive guide to designing mobile surveys
Ebook

7 Secrets of customer experience strategy

7 Secrets of customer experience strategy 7 secrets at a glance Build executive support Strategize and plan Get organized Lose the silos Communicate Add Voice of the Employee Act fast and innovate Over the past few years, Customer Experience (CX) programs have become an established path to delivering enhanced customer experiences, engaging employees and driving […]

Read more
7 Secrets of customer experience strategy
Ebook

Using online surveys to evaluate and monitor your business performance

Using online surveys to evaluate and monitor your business performance Every successful business must have a concrete and measurable way to evaluate performance; monitor their strength and weaknesses, and keep a pulse on the customers experience as well as the competitive landscape. One way to do this is through a powerful online survey technique called, […]

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Using online surveys to evaluate and monitor your business performance

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