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Quantitative research

Ebook

It takes two: Understanding customers through Big and Small Data

It takes two: Understanding customers through Big and Small Data The terms “Big Data” and “Small Data” have become popular buzzwords over the past five to ten years. Yet, it’s not always clear what either of these terms means or how they help us better understand our customers. Big Data is data created in untold […]

It takes two: Understanding customers through Big and Small Data
Ebook

Best practices Survey slider design

Best practicesSurvey slider design Sliders are one of the more common emerging question types used in online and mobile surveys. They provide a graphical, interactivealternative to traditional rating scale questions. Used correctly, sliders offer a way to enhance the respondent survey experience and improve data quality. More customer stories

Best practices Survey slider design
Ebook

Seeing is believing: Visualizing market research data

Seeing is believing: Visualizing market research data The proof is in the numbers 2.5 quintillion bytes of data are created every day. But, business leaders still don’t have the insights they need. The problem is that all this data is simply gibberish before it’s gathered, organized, and analyzed. And, even after the analysis, data still […]

Seeing is believing: Visualizing market research data
Ebook

Challenging the status quo Driving CATI operations to the next level

Challenging the status quo Driving CATI operations to the next level Driving CATI operations to the next level Sometimes simply maintaining the status quo is the easiest thing to do. If it ain’t broke, don’t fix it, right? But, if you are simply maintaining the status quo, how do you know there’s no room for […]

Challenging the status quo Driving CATI operations to the next level
Case study

Keeping PHLY on top of the insurance food chain

Keeping PHLY on top of the insurance food chain  Tools used Sophisticated survey design capabilities  Tailored dashboards  Action management  Consulting services  How our software helped Philadelphia Insurance Companies (PHLY) set themselves apart from the competition.  The challenge A brave new world for insurance  In 2010, the insurance landscape was changing. There were no guarantees when […]

Keeping PHLY on top of the insurance food chain
Case study

Hearing customers voices – locally and globally

Hearing customers voices – locally and globally  Tools used Survey design    Data and feedback analysis  Action management  Text analytics  How our software helped Siemens Corporation bring a global approach to hearing their customers’ voices.   The challenge Bringing Siemens Corporation their own solution  Siemens Corporation, a US subsidiary of Siemens AG, wanted to find a way […]

Hearing customers voices – locally and globally
Case study

Working together to put customers in focus

Working together to put customers in focus  Tools used Survey and program design  Interactive dashboards  Data analysis  Action management  How eir Large Business made focussing on customers its priority, in a successful partnership with W5 and our software.   The challenge Figuring out performance in the eyes of the customer  Telecoms business provider eir Large Business […]

Working together to put customers in focus
Ebook

Video open ends Research best practices

Video open ends Research best practices Why video open ends? Forsta’s survey platform enables respondents to submit video open ends, or a video capture via a webcam or mobile video camera. With the video open end, the respondent is asked to record and upload a video in response to a question or exercise in the […]

Video open ends Research best practices