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Qualitative Research, Quantitative research

Human-centered design in an AI era 

Content Market research (MR) is all about exploring the rich diorama of human experience. A human-centric mindset has always been at the heart of research, but despite this the phrase ‘human-centered design’ doesn’t crop up much in the MR space. With AI tech enhancing many areas of research, the developments could be seen as a […]

Human-centered design in an AI era 
Webinar

Boost your agency’s performance: 5 AI strategies for success

Boost your agency’s performance: 5 AI strategies for success Webinar synopsis: AI is revolutionizing research, delivering faster, more accurate insights. This webinar covers five key strategies to integrate AI into your agency, enhancing efficiency, decision-making, and client results—while preserving the human touch. Through case studies and expert insights, you’ll leave with actionable steps to overcome […]

Boost your agency’s performance: 5 AI strategies for success
Ebook

The research agency’s AI efficiency playbook

The research agency’s AI efficiency playbook The research agency’s AI efficiency playbook The rise of AI has led to a surge of excitement, anxiety, and confusion within the research industry. Agency leaders can reap the rewards of this new landscape with our five guiding principles for integrating AI into your strategies. From boosting operational efficiency […]

The research agency’s AI efficiency playbook
Case study

Sports apparel titan defines gold standard for global brand tracking

Sports apparel titan defines gold standard for global brand tracking Sports apparel titan defines gold standard for global brand tracking with Forsta’s help Everyone knows this leading sportswear brand. But doesthe brand know its own reputation? This global sports apparel giant, with billions in revenue, faced challenges in tracking the health and perception of its […]

Sports apparel titan defines gold standard for global brand tracking
Ebook

Seeing is believing: How to display your data story

Seeing is believing: How to display your data story Seeing is believing How to display your data story The proof is in the numbers 2.5 quintillion bytes of data are created every day. And by 2025, global data is set to reach 180 zettabytes – that is 180 trillion gigabytes. But, business leaders still don’t […]

Seeing is believing: How to display your data story
Qualitative Research

How AI is transforming market research analysis 

Content The next big shift is here, and failing to act now could leave your business behind. Your clients’ wants and needs are increasing exponentially. However, traditional methods often fail to keep up with these rapid changes. Enter AI tools. These are revolutionizing data analysis and helping you discover deeper insights than ever before.   Evolve […]

How AI is transforming market research analysis 
Ebook

Power up your profit

Power up your profit: Elevating financial results with operational excellence Power up your profit: Elevating financial results with operational excellence Operational excellence is your key to retail success. Learn to build a cost-effective customer acquisition model, use insights for real results, and leverage employee experience. Enhance local operations and deliver exceptional customer experiences. With actionable […]

Power up your profit
Quantitative research

Survey fraud superheroes busting ghost completes 

Content Surveys are a must-have tool in every researcher’s arsenal. This long-standing, popular form of data collection enables marketers to glean valuable insights. While you’d expect your respondents to answer every question to the best of their ability, fraudulent responses are becoming more prevalent.  Given that surveys are often incentivized with a payout, there will […]

Survey fraud superheroes busting ghost completes 
News

Forsta shields against hackers and eradicates ghost completes with new S2S connection

Forsta shields against hackers and eradicates ghost completes with new S2S connection August 27, 2024 LONDON — Leading market research technology developer Forsta has collaborated with top industry sample providers to eradicate fraudulent ‘ghost completes’ by launching a server-to-server (S2S) connection in Forsta Surveys, formerly known as Decipher. The new software ensures that survey findings […]

Forsta shields against hackers and eradicates ghost completes with new S2S connection