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Focus groups

Ebook

10 Tips for managing your online focus group

10 Tips for managing your online focus group In many ways, leading an online interview or focus group discussion is quite similar to an in-person exercise. You still want to keep people engaged and connected, as you work to capture the best insights. When using a virtual platform, however, a few extra steps can ensure […]

10 Tips for managing your online focus group
Ebook

Accelerated change: Online focus groups are now mainstream

Accelerated change:Online focus groupsare now mainstream In a matter of weeks, the COVID-19 global pandemic changed the daily lives of billions of people around the world as cities, states,and countries, shut down normal operations and billions of people sheltered in place in their homes. Even as restrictions loosen, manyoffices and schools remain closed. This change, […]

Accelerated change: Online focus groups  are now mainstream
White paper

Introducing the future of Experience & Research technology

The future is human HX is the full story of your audiences Gathered in multiple ways Brought to life as broad patterns and personal pictures Shared and understood across your organisation Used to improve performance, and build long-lasting relationships What’s included? 40+ pages of insights for anyone leading or driving customer experience, insights or research efforts: Learn how to develop […]

Introducing the future of Experience & Research technology
Case study

Facts International: placing innovation at the heart of insight

Facts International: placing innovation at the heart of insight Overview Offering innovative research solutions that deliver actionable findings is the driving force behind Facts International’s approach to research. Facts International’s customers require a proactive, intelligent and responsive direction from experts who have a detailed understanding of the nuances of research. What this means in practice […]

Facts International: placing innovation at the heart of insight
Infographic

Your customers’ emotions matter

Your customers’ emotions matter Forsta commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making. The results were conclusive: emotions don’t just matter, they drive business outcomes. More customer stories

Your customers’ emotions matter
Infographic

CXM big and small data integration

CXM big and small data integration Today’s businesses and brands face an unprecedented number of disruptors, with every customer interaction and touchpoint becoming increasingly important each day. In this Experience Economy, customers are in control and have more choices than ever before. What is differentiating companies is the experience they offer their customers, which is […]

CXM big and small data integration