CXM big and small data integration
Forsta sponsored a study by Harvard Business Review Analytic Services to explore the roles of Big Data and Small Data for organizations in understanding their customers.
98%
believe understanding customers is crucial to creating relevant customer experiences.
But only 23%
say they understand very well why their customers act the way they do.
98%
have a customer experience strategy in place.
But only 20%
claim the strategy is working well.
Leaders see greater CX success
There is hope. 15% of the respondents, the Leaders, are able to integrate both Big and Small Data to create a holistic customer view and report they have a far better understanding of their customers. This reaps business rewards.
Big Data
Big Data
Anticipated benefits of customer insight integration
Leaders reap these benefits with bolstered business
Leaders in the mixing of data see better profitability and revenue growth
How has your organization’s performance in each of the following areas changed over the last year?
To learn more about how Leaders are leveraging Big and Small Data to create a competitive advantage, read the full report.
Source: Harvard Business Review Analytical Services, October 2019
Related resources
A custom fit: How Forsta Visualizations adapts to Ad Hoc’s offer
A custom fit: How Forsta Visualizations adapts to Ad Hoc’s offer Tools used From concept testing to measures of employee engagement, customer experience and brand DNA measurement, Ad Hoc Research is far more than a research agency. They are recognized for their tailored research solutions to meet the specific needs of global, national, and provincial […]
Getting the balance right for KS&R
Getting the balance right for KS&R Tools used How we helped market research firm KS&R balance keeping their tailor-made approach to research with saving their people time. The challenge Creating custom-made research despite market pressures KS&R needed more than a standard survey solution. Their research required rich customization, razor-sharp methodologies, and the flexibility to reflect real-world decision-making. Off-the-shelf […]
Seamless success: How Harris Poll delivers excellence with Research HX
Seamless success: How Harris Poll delivers excellence with Research HX Seamless success: How Harris Poll delivers excellence with Research HX Harris Poll is a trailblazer in market research, offering clients a blend of custom research, syndicated studies, and thought leadership. From brand tracking and message testing to ad effectiveness studies, their work delivers the insights […]
Learn more about our industry leading platform
FORSTA NEWSLETTER
Get industry insights that matter,
delivered direct to your inbox
We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.
