Top tips for choosing a focus group tool
Gloves off
Are you running focus groups? Got the features you need?
Ten hard-hitting questions.
1. Want to avoid fiddly downloads?
Forsta InterVu runs in the respondent’s browser. No plugins. No downloads. Just hit it.
2. No such thing as a free lunch?
Forsta InterVu is based on Adobe Connect 12. It’s not free, but it’s supremely capable, feature-rich and bullet-proof across hardware and software platforms.
3. Is three a crowd?
Don’t feel restricted by the tech’s limitations. InterVu lets you run groups of 100+ participants.
4. Bookmarking recordings?
Zooming in on those salient moments for your report and debrief is much easier with bookmarks. InterVu is by your side on this one.
5. Transcriptions or translations?
Forsta ’s InterVu makes everything easy, from transcriptions to translations in over 100 languages, and all at professional quality. Just tell your program manager what you need.
6. Will a chatbot do?
A large part of the Forsta InterVu package is human. You get a human project manager and expert technical help, also from a human, for every group.
7. Hate grainy lo-res video capture?
With InterVu your groups and interviews are recorded in 1080p HD video, with crisp digital sound. And state-of-the-art compression, so file sizes won’t be heavyweight.
8. Want to talk to the moderator without switching screens?
InterVu has an innovative backroom function with a separate channel for backroom communications, so you can gently direct and prompt the moderator and consult with others without disrupting the flow.
9. Security and compliance concerns?
InterVu protects all data to the standards demanded by the most highly-regulated industries and countries in the world. It’s included.
10. Who wants to be interrupted?
InterVu’s intuitive interactive features let moderators seamlessly use presentation tools, whiteboards and polls either as planned or on-the-fly activities. They’re that easy to use.
Gloves on
Forsta InterVu is feature-packed and perfected for making professional research projects run smoothly.
But most importantly, besides the brilliant tech, is that InterVu is a “white-glove” service. InterVu projects are delivered with assistance from a program manager and an expert technical team.
Related resources
From click to collect: Turbocharging revenue with digital experiences
From click to collect: Turbocharging revenue with digital experiences From click to collect: Turbocharging revenue with digital experiences Digital experiences are the linchpin of customer journeys, influencing retention, acquisition –and of course, revenue. Get the tools and knowledge your brand needs to elevate customer satisfaction, break down organizational barriers, optimize for target segments, and leverage […]
The operational leader’s guide to HX
The operational leader’s guide to HX The operational leader’s guide to HX Build systems and break silos Contents Introduction Build systems and break silos Introduction When you have a streamlined, customer- driven system of agile improvements, you can expect substantial returns. When you know how to get the best out of it, CX pays – […]
The digital leader’s guide to CX
The digital leader’s guide to CX The digital leader’s guide to CX An omnichannel strategy for better business outcomes An omnichannel strategy for better business outcomes Introduction What if you could elevate your digital leadership by helping your organization to embrace an innovative digital first customer experience that boosts revenues? All too often, fragmented digital […]
Learn more about our industry leading platform
FORSTA NEWSLETTER
Get industry insights that matter,
delivered direct to your inbox
We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.
