Top tips for choosing a focus group tool

Gloves off

Are you running focus groups? Got the features you need?

Ten hard-hitting questions.

1. Want to avoid fiddly downloads?

Forsta InterVu runs in the respondent’s browser. No plugins. No downloads. Just hit it.

2. No such thing as a free lunch?

Forsta InterVu is based on Adobe Connect 12. It’s not free, but it’s supremely capable, feature-rich and bullet-proof across hardware and software platforms.

3. Is three a crowd?

Don’t feel restricted by the tech’s limitations. InterVu lets you run groups of 100+ participants.

4. Bookmarking recordings?

Zooming in on those salient moments for your report and debrief is much easier with bookmarks. InterVu is by your side on this one.

5. Transcriptions or translations?

Forsta ’s InterVu makes everything easy, from transcriptions to translations in over 100 languages, and all at professional quality. Just tell your program manager what you need.

6. Will a chatbot do?

A large part of the Forsta InterVu package is human. You get a human project manager and expert technical help, also from a human, for every group.

7. Hate grainy lo-res video capture?

With InterVu your groups and interviews are recorded in 1080p HD video, with crisp digital sound. And state-of-the-art compression, so file sizes won’t be heavyweight.

8. Want to talk to the moderator without switching screens?

InterVu has an innovative backroom function with a separate channel for backroom communications, so you can gently direct and prompt the moderator and consult with others without disrupting the flow.

9. Security and compliance concerns?

InterVu protects all data to the standards demanded by the most highly-regulated industries and countries in the world. It’s included.

10. Who wants to be interrupted?

InterVu’s intuitive interactive features let moderators seamlessly use presentation tools, whiteboards and polls either as planned or on-the-fly activities. They’re that easy to use.

Gloves on

Forsta InterVu is feature-packed and perfected for making professional research projects run smoothly.

But most importantly, besides the brilliant tech, is that InterVu is a “white-glove” service. InterVu projects are delivered with assistance from a program manager and an expert technical team.