Your customers’ emotions matter

Forsta commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making.
The results were conclusive:
emotions don’t just matter, they drive business outcomes.
The way customers think and feel
explains why they take action

Brands can predict business outcomes by examining how their customers think and feel.
A one point* gain in average positive thoughts or feelings toward a brand — Increases the likelihood of…
*point scale of 1–5

To understand customers and predict business outcomes, some data is better than others.
The study found Big Data such as:
Consumer Brand interaction frequency
Consumer Brand
time subscribed
Consumer Brand
purchase frequency
are NOT statistically relevant indicators of the intent to continue subscribing, loyalty, or advocacy
Related resources
CRM connector for Salesforce
CRM connector for Salesforce Optimizing customer interactions throughout the customer lifecycle Each and every customer interaction is important to your business, and you know how critical it is to listen to, and act on, the Voice of the Customer. With Forsta CRM Connector for Salesforce, you can optimize all your customer interactions throughout the customer […]

From metrics to meaning
Many feedback programs measure Net Promoter Score movements, but few can reveal the “why” of customer behavior. Forsta’s HX Benchmarks puts performance in context so you can understand what great experiences look like for your customers. Learn more about the human-centered intelligence you need to outperform the market.

Crowdsourcing
Crowdsourcing Imagine a feedback tool that doesn’t just tell you there’s a problem but actually suggests how to solve it. Learn how easy it is to launch a time-flexible, feedback solution that ensures your whole team can contribute towards success. Related resources

Learn more about our industry leading platform
FORSTA NEWSLETTER
Get industry insights that matter,
delivered direct to your inbox
We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.