Forsta Receives 2022 CUSTOMER Magazine Product of the Year Award We’re pleased to announce that TMC, a global, integrated media company, has named Forsta Studio as a 2022 CUSTOMER Product of the Year Award winner for its exceptional innovation. The award recognizes products that enable their clients to meet and exceed the expectations of their […]
Winning research agency strategies: Connecting research & human experience At Forsta, we get to see both sides of the research and experience industry. Not only do we work with hundreds of research agencies around the world; we also work with some of the world’s most dynamic and forward-thinking client organizations. Many of the world’s largest […]
Winning research agency strategies: Blended technology & services To succeed and grow in the emerging tech-centric research industry, agencies need to harness software and automation. However, the inverse is also true: technology companies need expert services to be successful. Even an archetypal software firm like Salesforce, for example, spends 25% of its revenue on professional […]
Winning research agency strategies: Process automation and efficiency Market research is a mature industry with robust methods and effective quality controls. In recent years, however, agencies have encountered a version of the innovator’s dilemma [1] – in which established suppliers are subject to competitive pressures by new entrants. The explosive growth in research technology has been the […]
Winning research agency strategies: premium advice and expertise Over the last few years, management consultants have grown their market research activities significantly. McKinsey Periscope, Accenture Interactive and PWC all have established customer insights capabilities, and these have been growing strongly. Other consultancies have acquired research agencies with specialist expertise. KPMG acquired Nunwood to build a […]
Forsta’s statement on the situation in Ukraine To all of our customers and partners: As the crisis continues to unfold in Ukraine, our thoughts and prayers go out to all those affected by these tragic events, and in particular to the people of Ukraine, as well as those with family and friends impacted. To […]
5 Steps to ensure your digital CX program delivers results Digital customer interactions have increased at a phenomenal rate, fueled by the pandemic but also the natural evolution of consumers’ expectations. As a matter of fact, Forrester predicted a 40% rise in digital customer service interactions in 2021. So what does this mean for customer […]
How to engage your organization around the customer experience To be successful, a CX program needs engagement from all sides and all levels of the business. It requires the careful selection of cross-functional champions who can rally up the troops around the customer experience in their respective departments. Crucially, it relies on executive buy-in, preferably […]
Press Ganey announces plans to acquire Forsta – A leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer – to accelerate innovation in the global healthcare experience industry Healthcare powerhouse to supercharge its product offering and uncover deeper insights for clients with Forsta’s Human Experience (HX) technology Boston, London and Oslo, Norway […]
What are the benefits of customer retention? What Is customer retention? Customer retention refers to an organization’s processes and activities that aim at stopping customers from churning or switching to a competitor. Increasing customer loyalty is a key goal of any business, and contributes greatly towards sustainable growth. Despite this fact, and irrefutable evidence that […]
