Research HX deep dive: Visualizations

What is data visualization?

Data doesn’t always speak for itself. It needs a translator. A conductor. A storyteller. And that’s exactly what Visualizations in Research HX is built to be.

In the age of infinite data, visualizations aren’t just nice-to-have. They’re the deal-sealer. They turn overwhelming information into elegant stories. They spark action. They show the what, the why, and the so what.

With Research HX, visualizations don’t just sit at the end of the process like a cherry on top. They’re baked in from the start, feeding off live data, powered by AI, and tailored for the humans who need to make fast, confident decisions.

Beyond data dashboards

Let’s be clear: This isn’t marketing fluff or surface-level dashboards.

Visualizations in Research HX is built for professionals who need detail, not decoration. It’s fully customizable. You can tweak hundreds of settings to fit your brand, your client, or your analyst’s wildest dreams. Free-form design means you’re not stuck with rigid layouts or clunky widget templates. This isn’t PowerPoint by paint-by-numbers. It’s your canvas.

And speaking of PowerPoint…

Role-based dashboards

You don’t need to reinvent the wheel. Research HX Visualizations lets you export native dashboards straight into editable PowerPoint or Excel. Need a presentation for the CMO, a deep dive for your stats team, and a topline for your client lead? Done, done, and done.

Dashboards update automatically as new data flows in. And with role-based access, each stakeholder sees only what matters to them in the same dashboard, with a different lens. You stay in control, and your story stays on point.

Visualization integration: One platform to rule them all

Here’s where the magic happens.

Your survey data, whether it’s a long-term tracker or a fast-turn dipstick, flows directly into Visualizations. No exporting. No formatting. No manual, migraine-inducing Excel formulas. Just seamless, automatic syncing. Think of it as a data highway with no traffic and every lane wide open.

This means even your smallest studies can use high-impact visual reporting. What used to be reserved for enterprise-level trackers? Now available for scrappy ad hoc studies too.

AI data visualization: Smart and strategic

Our AI isn’t here to replace researchers. It’s here to elevate them.

With AI-enhanced Visualizations, respondent verbatims are analyzed on the fly, providing open-end enrichment. Summarized, themed, sentiment-tagged, and translated across languages. Want to flag PII before it sneaks into reports? AI’s got it. Need to create topics from unstructured text? No problem.

AI Compute gives you real-time reads on what matters most.

Conjoint. Crosstabs. The whole toolkit

Conjoint analysis? Already wired in. Raw data gets analyzed and visualized automatically, so no post-processing or separate tools are required.

Crosstabs? You can keep it simple or go full data-surgeon. Either way, export to Excel with ease and let your analysts work their magic. Researchers get the power to go deep without wasting time on manual formatting.

Visualizations built for the pros

We’ve said it before, and we’ll say it again. Research HX is made for professionals. You bring the expertise. We give you the tools to unleash it.

Most of our clients are fully DIY. But if you need a hand getting the most out of your dashboards, we offer expert services, training, and build support to help you fly solo—or scale up.

Research HX Visualizations

• Dynamic dashboards you can fully customize.
• Exportable PowerPoints and Excel files for seamless storytelling.
• Role-based dashboards for secure, personalized views.
• Instant integration from data collection to visualization.
• AI-powered analysis of open ends, themes, sentiment, and security flags.
• Native support for conjoint, crosstabs, and more.
• Services and support, but only when you need it.

Your data has something to say. Research HX helps it speak volumes.

Ready to go from clutter to clarity? Book a demo.