Content You’re in the business of understanding people. Not just what they say but what’s going on under the surface. And one of the most fascinating ways to get there? Misperceptions. Looking at the difference between what people think they know and what they actually know. It’s an idea that’s been gaining traction in the […]
Data doesn’t always speak for itself. It needs a translator. A conductor. A storyteller. And that’s exactly what Visualizations in Research HX is built to be.
Conversational AI: surveys that talk back Traditional surveys: the necessary part of market research. But can potentially be mundane for participants. Long-winded, static, and incapable of adapting on the fly, they risk losing participant interest. Thankfully, there’s a hero on the horizon: conversational AI. Conversational AI is complimenting traditional surveys. Allowing a blend of qual […]
Five guiding principles for integrating AI in market research Artificial Intelligence (AI) in market research casts an aura akin to the new kid on the block—equal parts intriguing and intimidating. With endless possibilities, from turbocharging your operational processes to transforming data analysis, AI is simply BURSTING with promise. But let’s be real for a second: […]
Integration: the market research magic bullet Efficiency, accuracy, and speed are non-negotiable. Yet, many agencies are still grappling with disconnected tools, fragmented workflows, and time-consuming manual processes. These challenges not only slow you down but also eat into your ability to develop new ways to add value for yourself and clients. The problem with […]
How automation is shaking up market research efficiency In the whirlwind world of market research, staying ahead means being fast, smart, and open to change. Nowadays it’s all about process automation and streamlined operations. So without any delay, let’s dive into how these strategies are shaking up the industry, and how research agencies can stay […]
Battle on bias: AI is learning from our mistakes Artificial Intelligence (AI): the wonder child of technology that’s revolutionizing everything from how we order pizza to how we design buildings. We’ve got algorithms making us playlists, optimizing our exercise routines, and suggesting the next hot trend in socks. But as this tech powerhouse learns from […]
Cluster analysis is a statistical method of grouping data into clusters in relation to how similar they are. Read our guide to learn more about cluster analysis.
Content Market research (MR) is all about exploring the rich diorama of human experience. A human-centric mindset has always been at the heart of research, but despite this the phrase ‘human-centered design’ doesn’t crop up much in the MR space. With AI tech enhancing many areas of research, the developments could be seen as a […]
Content The next big shift is here, and failing to act now could leave your business behind. Your clients’ wants and needs are increasing exponentially. However, traditional methods often fail to keep up with these rapid changes. Enter AI tools. These are revolutionizing data analysis and helping you discover deeper insights than ever before. Evolve […]
