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Qualitative research

Ebook

It takes two: Understanding customers through Big and Small Data

It takes two: understanding customers through big and small data The terms “Big Data” and “Small Data” have become popular buzzwords over the past five to ten years. Yet, it’s not always clear what either of these terms means or how they help us better understand our customers. Big Data is data created in untold […]

It takes two: Understanding customers through Big and Small Data
Ebook

Five techniques to build a successful study

Five techniques to build a successful study Activity design Digital qualitative research can yield an extremely rich view of people’s lives, we just need to pause and consider the best way to approach it. The online medium is different, and as a result the research approach needs to adapt. Forsta is built upon the principle […]

Five techniques to build a successful study
Ebook

Concept Canvas: Five creative approaches for your online qualitative research community

Concept Canvas: Five creative approaches for your online qualitative research community Online qualitative research communities are an excellent way to get closer to your customer’s everyday lives. It helps you uncover their motivations, behaviors, and emotions around why your brand, product and/or services are important and delve into their thoughts and feelings over an extended […]

Concept Canvas: Five creative approaches for your online qualitative research community
White paper

Introducing the future of Experience & Research technology

The future is human HX is the full story of your audiences Gathered in multiple ways Brought to life as broad patterns and personal pictures Shared and understood across your organisation Used to improve performance, and build long-lasting relationships What’s included? 40+ pages of insights for anyone leading or driving customer experience, insights or research efforts: Learn how to develop […]

Introducing the future of Experience & Research technology
Ebook

The definitive guide to effective online surveys

The definitive guide to effective online surveys Surveys have been employed as a way to gather information about people’s behaviors and preferences. Businesses, academia, and the government use them to guide policy decisions, develop new products, or improve service offerings in the form of opinion polls, to test ads, or track key performance indicators (KPI). […]

The definitive guide to effective online surveys
Ebook

Make it stick: 5 tips for video storytelling

Make it stick: 5 tips for video storytelling Capture imagination Engage emotions Break through In recent years, there’s been a notable push to incorporate storytelling into insights reports, and indeed in all aspects of business today. Storytelling is an important mechanism to help deliver information that stands out from the clutter and resonates with the […]

Make it stick: 5 tips for video storytelling
Case study

Best face forward: getting to know Avon’s consumers

Best face forward: getting to know Avon’s consumers Tools used Tailored study design Blended research approach Quantitative survey Qualitative exercises  When cosmetics company Avon wanted to understand the emotional impact of makeup among Latin American women, they needed a tech partner with the approach to help. The challenge Not just appearance: understanding makeup users in Latin America For women in Latin America, makeup is about more than just how […]

Best face forward: getting to know Avon’s consumers
Case study

Helping Pampers solve a sizing mystery

Helping Pampers solve a sizing mystery Tools used Survey design Digital diaries We helped Pampers figure out why, for many parents, a size change often meant a brand change. The challenge Making sense of a sizing enigma Pampers were facing a conundrum: as babies and toddlers moved up a diaper size, their parents weren’t sticking with them. […]

Helping Pampers solve a sizing mystery
Case study

Getting Netpop into developers’ brains

Getting Netpop into developers’ brains Tools used Concept canvas   Digital diaries How our software helped marketing research and strategy consulting firm Netpop forge a better approach. The challenge Bothering busy people in the name of research A major tech firm came to Netpop to lay down the challenge: learning what goes through app developers’ heads when they […]

Getting Netpop into developers’ brains
Case study

Understanding today’s families – and how to market to them

Understanding today’s families – and how to market to them Tools used Blended research approach  Video testimonials   Quantitative survey  Qualitative exercises  Research company The Family Room knew families had changed. But what does that mean about how they buy – and how marketers should talk to them? We stepped in with the tech to help.  The challenge Measuring […]

Understanding today’s families – and how to market to them