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Data sheet

Digital diaries and online communities

Digital diaries and online communities Collaborate closely with your customers Get the input of your customers in a way that appeals directly to them. With Digital Diaries and Online Communities, you can open up a priceless stream of insights, bringing you closer to your customers. See how your brand fits into your customers’ lives Our […]

Digital diaries and online communities
Case study

Closer to customers. Ahead of competitors.

Closer to customers. Ahead of competitors.  Tools used Multi-mode survey design   Real time touch-point level reporting  Issue resolution alerts  Expert feedback consultation  For AIG, getting an edge on competitors meant bridging the gap between company and customer. With Forsta in its corner, the insurance giant built a vast, powerful program that listened to customers, and fueled the business with their feedback. The challenge One step removed […]

Closer to customers. Ahead of competitors.
Data sheet

5 Steps to launching a digital diaries project

5 Steps to launching a digital diaries project Launching your digital diaries project couldn’t be easier. In just a few steps you can create your digital qualitative project and be ready to launch. Create your project Starting your project is extremely straightforward. Access all current and previous projects, or start a new one from one […]

5 Steps to launching a digital diaries project
Video

Forsta digital diaries tech demo

Forsta digital diaries tech demo Forsta digital diaries is the leading activity-based qualitative research solution on the market today. Getting you closer to your customer to see their lives, through their lens. Forsta provides a series of activities for participants to engage in. To take you into their everyday lives. To uncover their motivations, behaviors, […]

Forsta digital diaries tech demo
Ebook

It takes two: Understanding customers through Big and Small Data

It takes two: understanding customers through big and small data The terms “Big Data” and “Small Data” have become popular buzzwords over the past five to ten years. Yet, it’s not always clear what either of these terms means or how they help us better understand our customers. Big Data is data created in untold […]

It takes two: Understanding customers through Big and Small Data
Ebook

Five techniques to build a successful study

Five techniques to build a successful study Activity design Digital qualitative research can yield an extremely rich view of people’s lives, we just need to pause and consider the best way to approach it. The online medium is different, and as a result the research approach needs to adapt. Forsta is built upon the principle […]

Five techniques to build a successful study
Ebook

Concept Canvas: Five creative approaches for your online qualitative research community

Concept Canvas: Five creative approaches for your online qualitative research community Online qualitative research communities are an excellent way to get closer to your customer’s everyday lives. It helps you uncover their motivations, behaviors, and emotions around why your brand, product and/or services are important and delve into their thoughts and feelings over an extended […]

Concept Canvas: Five creative approaches for your online qualitative research community
Ebook

The definitive guide to effective online surveys

The definitive guide to effective online surveys Surveys have been employed as a way to gather information about people’s behaviors and preferences. Businesses, academia, and the government use them to guide policy decisions, develop new products, or improve service offerings in the form of opinion polls, to test ads, or track key performance indicators (KPI). […]

The definitive guide to effective online surveys
Ebook

Make it stick: 5 tips for video storytelling

Make it stick: 5 tips for video storytelling Capture imagination Engage emotions Break through In recent years, there’s been a notable push to incorporate storytelling into insights reports, and indeed in all aspects of business today. Storytelling is an important mechanism to help deliver information that stands out from the clutter and resonates with the […]

Make it stick: 5 tips for video storytelling
Case study

Best face forward: getting to know Avon’s consumers

Best face forward: getting to know Avon’s consumers Tools used Tailored study design Blended research approach Quantitative survey Qualitative exercises  When cosmetics company Avon wanted to understand the emotional impact of makeup among Latin American women, they needed a tech partner with the approach to help. The challenge Not just appearance: understanding makeup users in Latin America For women in Latin America, makeup is about more than just how […]

Best face forward: getting to know Avon’s consumers