Home Resources Qualitative research Page 3

Qualitative research

Case study

Helping Pampers solve a sizing mystery

Helping Pampers solve a sizing mystery Tools used Survey design Digital diaries We helped Pampers figure out why, for many parents, a size change often meant a brand change. The challenge Making sense of a sizing enigma Pampers were facing a conundrum: as babies and toddlers moved up a diaper size, their parents weren’t sticking with them. […]

Helping Pampers solve a sizing mystery
Case study

Getting Netpop into developers’ brains

Getting Netpop into developers’ brains Tools used Concept canvas   Digital diaries How our software helped marketing research and strategy consulting firm Netpop forge a better approach. The challenge Bothering busy people in the name of research A major tech firm came to Netpop to lay down the challenge: learning what goes through app developers’ heads when they […]

Getting Netpop into developers’ brains
Case study

Exploring child obesity’s root cause with Albar Research

Exploring child obesity’s root cause with Albar Research Tools used Deck blended research approach  Direct participant engagement  Quantitative survey (large sample panel)  Qualitative exercises (video testimonials, journal writing, photo uploading) Brazilian research consultancy Albar Research had a challenging project on their books: understanding the roots of child obesity in Latin America. Could our software help?  […]

Exploring child obesity’s root cause with Albar Research
Case study

Understanding today’s families – and how to market to them

Understanding today’s families – and how to market to them Tools used Blended research approach  Video testimonials   Quantitative survey  Qualitative exercises  Research company The Family Room knew families had changed. But what does that mean about how they buy – and how marketers should talk to them? We stepped in with the tech to help.  The challenge Measuring […]

Understanding today’s families – and how to market to them