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Qualitative research

Case study

Getting Netpop into developers’ brains

Getting Netpop into developers’ brains Tools used Concept canvas   Digital diaries How our software helped marketing research and strategy consulting firm Netpop forge a better approach. The challenge Bothering busy people in the name of research A major tech firm came to Netpop to lay down the challenge: learning what goes through app developers’ heads when they […]

Getting Netpop into developers’ brains
Case study

Understanding today’s families – and how to market to them

Understanding today’s families – and how to market to them Tools used Blended research approach  Video testimonials   Quantitative survey  Qualitative exercises  Research company The Family Room knew families had changed. But what does that mean about how they buy – and how marketers should talk to them? We stepped in with the tech to help.  The challenge Measuring […]

Understanding today’s families – and how to market to them