Concept Canvas: Five creative approaches for your online qualitative research community Online qualitative research communities are an excellent way to get closer to your customer’s everyday lives. It helps you uncover their motivations, behaviors, and emotions around why your brand, product and/or services are important and delve into their thoughts and feelings over an extended […]
The future is human The future is human This paper is for anyone leading or drivingCustomer Experience, Insights or Research efforts. Treat me like a human I am not your consumer, your user, your respondent. I am not the sum of my clicks, likes and shares. I am not my purchase history, my demographics, my […]
The definitive guide to effective online surveys Surveys have been employed as a way to gather information about people’s behaviors and preferences. Businesses, academia, and the government use them to guide policy decisions, develop new products, or improve service offerings in the form of opinion polls, to test ads, or track key performance indicators (KPI). […]
Make it stick: 5 tips for video storytelling Capture imagination Engage emotions Break through In recent years, there’s been a notable push to incorporate storytelling into insights reports, and indeed in all aspects of business today. Storytelling is an important mechanism to help deliver information that stands out from the clutter and resonates with the […]
Getting NetPop into developers’ brains Tools used How our software helped marketing research and strategy consulting firm NetPop forge a better approach. The challenge Bothering busy people in the name of research A major tech firm came to NetPop to lay down the challenge: learning what goes through app developers’ heads when they make purchases. The study […]
Helping Kantar Media cut through the noise Tools used When research firm Kantar Media wanted to strip away the excess to give clients the insights they need, they came to us for help. The challenge Saying goodbye to death by data Kantar Media’s clients wanted more. They wanted insights they could easily read and interpret – no more sifting […]
Understanding today’s families – and how to market to them Tools used Research company The Family Room knew families had changed. But what does that mean about how they buy – and how marketers should talk to them? We stepped in with the tech to help. The challenge Measuring how families are changing the way they buy The Family Room was […]
