Customer experience

Ebook, White paper

2026 Retail consumer study

2026 Retail consumer study 2026 Retail consumer study 2026 Retail consumer study AI is no longer a novelty. It’s shaping how people shop and who they trust. This past holiday season marked a turning point. AI moved from behind-the-scenes technology to a front-row role in the customer journey. Shoppers relied on AI to get ideas, […]

2026 retail consumer study
Ebook

The future of CX is human: An agile playbook for experience leaders

The future of CX is human: An agile playbook for experience leaders The future of CX is human: An agile playbook for experience leaders Human-centered. Insight-driven. Built for what’s next in CX. Customer experience is stuck. Overrun by scores, trapped in silos, and too slow to act, most programs are missing what matters most: the […]

The future of cx is human: an agile playbook for experience leaders
Webinar

Fixing the CX disconnect: What customers really want in 2025

Fixing the CX disconnect: What customers really want in 2025 Webinar synopsis: Personalization is expected. AI is everywhere. Loyalty is fragile. And trust? It’s make-or-break. In this exclusive webinar, we unveil the results of Forsta and Watermelon’s newest study: a dual-market, multi-generational snapshot of what consumers really want from the brands they bank with and […]

Fixing the cx disconnect: what customers really want in 2025
Webinar

Picture this: The future of visualizations

Picture this: The future of visualizations Webinar synopsis: In a world drowning in data, only the clearest stories rise to the surface. This webinar brings together industry expert Mike Stevens and a panel of seasoned Forsta clients to uncover how research visualizations don’t just explain the past—they shape the future. Together, we’ll explore where visual […]

Picture this: the future of visualizations
Ebook, White paper

2025 State of CX report

2025 State of CX report The CX trust deficit: Loyalty at risk in the digital age The CX trust deficit: Loyalty at risk in the digital age Customer trust is eroding, and loyalty is slipping through the cracks. Today’s consumers face a digital world filled with promises, but too often brands fail to deliver. AI […]

2025 state of cx report
Ebook

Insurance HX: How smarter listening and AI turn customer feedback into growth

Insurance HX: How smarter listening and AI turn customer feedback into growth Insurance HX: How smarter listening and AI turn customer feedback into growth Insurance HX: Listening smarter, acting faster Customer expectations are evolving and insurance providers are feeling the pressure. Policyholders want digital ease and personal connection. They expect fast, intuitive service and trustworthy […]

Insurance hx: how smarter listening and ai turn customer feedback into growth
Webinar

Everything you need to know about buying market research software

Everything you need to know about buying market research software Webinar synopsis: Tune in for a deep dive into the smartest way to evaluate, select, and secure the right research technology for your organization. We will expose the most common pitfalls, break down the key buying criteria, and show you how to build a rock-solid […]

Everything you need to know about buying market research software