Diary studies upgraded: Dive into deeper discussions
Data doesn’t always speak for itself. It needs a translator. A conductor. A storyteller. And that’s exactly what Visualizations in Research HX is built to be.
How data democratization transforms insights
Data doesn’t always speak for itself. It needs a translator. A conductor. A storyteller. And that’s exactly what Visualizations in Research HX is built to be.
Humans not AI: Why misperceptions might be your most valuable insight yet
Content You’re in the business of understanding people. Not just what they say but what’s going on under the surface. And one of the most fascinating ways to get there? Misperceptions. Looking at the difference between what people think they know and what they actually know. It’s an idea that’s been gaining traction in the […]
Qualitative research, upgraded: Quantitative scale with AI
Data doesn’t always speak for itself. It needs a translator. A conductor. A storyteller. And that’s exactly what Visualizations in Research HX is built to be.
Conversational AI: surveys that talk back
Conversational AI: surveys that talk back Traditional surveys: the necessary part of market research. But can potentially be mundane for participants. Long-winded, static, and incapable of adapting on the fly, they risk losing participant interest. Thankfully, there’s a hero on the horizon: conversational AI. Conversational AI is complimenting traditional surveys. Allowing a blend of qual […]
Five guiding principles for integrating AI in market research
Five guiding principles for integrating AI in market research Artificial Intelligence (AI) in market research casts an aura akin to the new kid on the block—equal parts intriguing and intimidating. With endless possibilities, from turbocharging your operational processes to transforming data analysis, AI is simply BURSTING with promise. But let’s be real for a second: […]
Integration: the market research magic bullet
Integration: the market research magic bullet Efficiency, accuracy, and speed are non-negotiable. Yet, many agencies are still grappling with disconnected tools, fragmented workflows, and time-consuming manual processes. These challenges not only slow you down but also eat into your ability to develop new ways to add value for yourself and clients. The problem with […]
How automation is shaking up market research efficiency
How automation is shaking up market research efficiency In the whirlwind world of market research, staying ahead means being fast, smart, and open to change. Nowadays it’s all about process automation and streamlined operations. So without any delay, let’s dive into how these strategies are shaking up the industry, and how research agencies can stay […]
Battle on bias: AI is learning from our mistakes
Battle on bias: AI is learning from our mistakes Artificial Intelligence (AI): the wonder child of technology that’s revolutionizing everything from how we order pizza to how we design buildings. We’ve got algorithms making us playlists, optimizing our exercise routines, and suggesting the next hot trend in socks. But as this tech powerhouse learns from […]
Agile market research (and why it’s here to stay)
Cluster analysis is a statistical method of grouping data into clusters in relation to how similar they are. Read our guide to learn more about cluster analysis.
