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Case study

Cruising Wyndham Destinations Asia Pacific’s customers to cloud nine

Cruising Wyndham Destinations Asia Pacific’s customers to cloud nine  Tools used How our software helped Wyndham Destinations Asia Pacific rise from “gut feel” to hard stats.  The challenge Steering a big ship makes clear data a must  Wyndham Destinations Asia Pacific quickly became the biggest vacation ownership business in the region. But quick growth can […]

Cruising Wyndham Destinations Asia Pacific’s customers to cloud nine
Ebook

Accelerated change: Online focus groups are now mainstream

Accelerated change:Online focus groups are now mainstream In a matter of weeks, the COVID-19 global pandemic changed the daily lives of billions of people around the world as cities, states, and countries, shut down normal operations and billions of people sheltered in place in their homes. Even as restrictions loosen, many offices and schools remain […]

Accelerated change: Online focus groups are now mainstream
Ebook

Five techniques to build a successful study

Five techniques to build a successful study Digital qualitative research can yield an extremely rich view of people’s lives, we just need to pause and consider the best way to approach it. The online medium is different, and as a result the research approach needs to adapt. Forsta is built upon the principle of getting […]

Five techniques to build a successful study
Ebook

Customer experience: Different ways to uncover your Customer Truth™

Customer experience: Different ways to uncover your Customer Truth™ The Experience Economy is forcing brands to rethink, innovate, create and automate their customers’ end-to-end experience to gain and keep customers. Today every customer interaction and touchpoint are important. The most powerful element that can be used by any business leader is authentically understanding, engaging and […]

Customer experience: Different ways to uncover your Customer Truth™
Ebook

Concept Canvas: Five creative approaches for your online qualitative research community

Concept Canvas: Five creative approaches for your online qualitative research community Online qualitative research communities are an excellent way to get closer to your customer’s everyday lives. It helps you uncover their motivations, behaviors, and emotions around why your brand, product and/or services are important and delve into their thoughts and feelings over an extended […]

Concept Canvas: Five creative approaches for your online qualitative research community
Case study

Keeping PHLY on top of the insurance food chain

Keeping PHLY on top of the insurance food chain  Tools used Sophisticated survey design capabilities  Tailored dashboards  Action management  Consulting services  How our software helped Philadelphia Insurance Companies (PHLY) set themselves apart from the competition.  The challenge A brave new world for insurance  In 2010, the insurance landscape was changing. There were no guarantees when […]

Keeping PHLY on top of the insurance food chain
Case study

Hearing customers voices – locally and globally

Hearing customers voices – locally and globally  Tools used Survey design    Data and feedback analysis  Action management  Text analytics  How our software helped Siemens Corporation bring a global approach to hearing their customers’ voices.   The challenge Bringing Siemens Corporation their own solution  Siemens Corporation, a US subsidiary of Siemens AG, wanted to find a way […]

Hearing customers voices – locally and globally
Case study

Working together to put customers in focus

Working together to put customers in focus  Tools used Survey and program design  Interactive dashboards  Data analysis  Action management  How eir Large Business made focussing on customers its priority, in a successful partnership with W5 and our software.   The challenge Figuring out performance in the eyes of the customer  Telecoms business provider eir Large Business […]

Working together to put customers in focus