434 results found
Forsta Compass Visualizing a VoC program using Forsta Compass A Voice of the Customer program operates at multiple levels: strategic and tactical, leadership and front line, financial and operational. And at any given time, all these and other elements are operating at slightly different speeds and with differing trajectories. Understanding your progress with each element […]
Forsta, an industry-leading global provider of market research and customer experience (CX) technology, today announced the launch of its Digital Diaries mobile ethnography app, designed to obtain actionable, qualitative insights at scale.
Forsta CRM Connector for Microsoft Dynamics Optimizing customer interactions throughout the customer lifecycle Each and every customer interaction is important to your business, and you know how critical it is to listen to, and act on, the Voice of the Customer. With Forsta CRM Connector for Microsoft Dynamics, you can optimize all your customer interactions […]
Forsta unveils new CX predictive analytics capabilities Forsta clients will now be able to leverage predictive net promoter scores (pNPS) to foster a greater understanding of their full customer base LONDON, UK and LISBON, Portugal. November 1, 2022 – Forsta, a leading global provider of market research, customer experience (CX) and employee experience (EX) technology, […]
Forsta Discussions is the ideal solution for market research professionals looking for a focus group platform that offers functionality for effective communication and analysis, PII handling, time-synced chat and note-taking, and real-time emotion capture. Read on to learn why Forsta Discussions trumps Zoom and Teams.
Forsta APIs Innovate, automate and integrate with Forsta APIs True insights from Market Research, Voice of the Customer and Employee Engagement programs rely on the ability to correlate and integrate the information with other areas of your business, such as platforms for Customer Relationship Management, product management, Enterprise Resource Planning, or accounting. Forsta provides programmatic […]
Concept Canvas: Five creative approaches for your online qualitative research community Online qualitative research communities are an excellent way to get closer to your customer’s everyday lives. It helps you uncover their motivations, behaviors, and emotions around why your brand, product and/or services are important and delve into their thoughts and feelings over an extended […]
Less time crunching, more time for consulting Tools used Survey design Data analytics Data visualizations BMG Research wanted to move away from intensive manual market research processes and focus on value add. They needed a platform to automate the reporting. The challenge Embracing rapid turnaround and faster delivery time To grow its business and enhance […]
Winning strategies for research agencies: premium advice and expertise Over the last few years, management consultants have grown their market research activities significantly. McKinsey Periscope, Accenture Interactive and PWC all have established customer insights capabilities, and these have been growing strongly. Other consultancies have acquired research agencies with specialist expertise. KPMG acquired Nunwood to build […]
Winning strategies for research agencies: Process automation and efficiency Market research is a mature industry with robust methods and effective quality controls. In recent years, however, agencies have encountered a version of the innovator’s dilemma [1] – in which established suppliers are subject to competitive pressures by new entrants. The explosive growth in research technology has been […]
