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Ebook

The digital leader’s guide to CX

The digital leader’s guide to CX: An omnichannel strategy for better business outcomes The digital leader’s guide to CX: An omnichannel strategy for better business outcomes Download full eBook Seamless, Smart, Scalable CX for leaders The future of digital customer experience is here—and it’s more connected, intelligent, and actionable than ever. Digital leaders know the […]

The digital leader’s guide to CX
Ebook

Accelerated change: Online focus groups are now mainstream

Accelerated change:Online focus groups are now mainstream In a matter of weeks, the COVID-19 global pandemic changed the daily lives of billions of people around the world as cities, states, and countries, shut down normal operations and billions of people sheltered in place in their homes. Even as restrictions loosen, many offices and schools remain […]

Accelerated change: Online focus groups are now mainstream
Ebook

10 Steps to Conduct an Online Focus Group

10 steps to conduct an online focus group What is an online focus group? An online focus group, also known as a virtual focus group, is an online panel with multiple participants and a moderator, aimed at discovering rich insights that can’t be found with static surveys. The group, along with the moderator, might share […]

10 Steps to Conduct an Online Focus Group
News, Qualitative Research

Forsta announces launch of enhanced online focus group solution

Forsta announces launch of enhanced online focus group solution InterVu, Forsta’s qualitative digital focus group solution, has been updated with significant technology upgrades to better serve the needs of market researchers NEW YORK – September 20, 2022 – Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today […]

Forsta announces launch of enhanced online focus group solution
News

Forsta launches Forsta Discussions, a self-serve video focus group tool for market researchers and customer experience professionals

Forsta launches Forsta Discussions, a self-serve video focus group tool for market researchers and customer experience professionals The new tool for running online focus groups and in-depth interviews that help brands listen to and capture insights CHICAGO – April 18, 2023 – Forsta, a leading global provider of market research, customer experience (CX), and employee […]

Forsta launches Forsta Discussions, a self-serve video focus group tool for market researchers and customer experience professionals
Webinar

The successful habits of CX professionals

The successful habits of CX professionals To survive as a professional in today’s world of tight budgets and limited resources you need to make sure you’re focusing on the right skills. What separates leaders from underachievers? What must the modern CX professional master to achieve their ambitions? We analyze what 435 professionals in the US […]

The successful habits of CX professionals
Case study

Finding the feedback process to make great service even better

Finding the feedback process to make great service even better Tools used Voice of Customer surveys Action management alerts  Data analytics Custom benchmarking  Carlson Wagonlit Travel already had industry leading customer service. Now they wanted the tools to stay at this high level for the long term, and get even better.   The challenge When your service is great, […]

Finding the feedback process to make great service even better
Infographic

Brand message dilution: 3 step guide to achieving consistency

Brand message dilution: 3 step guide to achieving consistency What Is Brand message dilution? Marketing spends a lot of time and effort creating a cohesive narrative that encompasses the facts and feelings created by their brand. However, a joint study conducted by Forsta, shows that marketing organizations are struggling to create one consistent message across […]

Brand message dilution: 3 step guide to achieving consistency