Online vs offline focus groups: which works for you?
Online focus groups have revolutionized access to qualitative market research. How do they compare to gathering insight face-to-face?
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The new era: Unlocking growth for research agencies
Explore how market research agencies can unlock growth by embracing breakthrough technologies and innovative strategies. This blog highlights six key considerations to help agencies stay ahead and harness the full potential of emotional insights, AI, and human experience capabilities.
The digital leader’s guide to CX
The digital leader’s guide to CX: An omnichannel strategy for better business outcomes The digital leader’s guide to CX: An omnichannel strategy for better business outcomes Download full eBook Seamless, Smart, Scalable CX for leaders The future of digital customer experience is here—and it’s more connected, intelligent, and actionable than ever. Digital leaders know the […]
Accelerated change: Online focus groups are now mainstream
Accelerated change:Online focus groups are now mainstream In a matter of weeks, the COVID-19 global pandemic changed the daily lives of billions of people around the world as cities, states, and countries, shut down normal operations and billions of people sheltered in place in their homes. Even as restrictions loosen, many offices and schools remain […]
10 Steps to Conduct an Online Focus Group
10 steps to conduct an online focus group What is an online focus group? An online focus group, also known as a virtual focus group, is an online panel with multiple participants and a moderator, aimed at discovering rich insights that can’t be found with static surveys. The group, along with the moderator, might share […]
Forsta announces launch of enhanced online focus group solution
Forsta announces launch of enhanced online focus group solution InterVu, Forsta’s qualitative digital focus group solution, has been updated with significant technology upgrades to better serve the needs of market researchers NEW YORK – September 20, 2022 – Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today […]
Forsta launches Forsta Discussions, a self-serve video focus group tool for market researchers and customer experience professionals
Forsta launches Forsta Discussions, a self-serve video focus group tool for market researchers and customer experience professionals The new tool for running online focus groups and in-depth interviews that help brands listen to and capture insights CHICAGO – April 18, 2023 – Forsta, a leading global provider of market research, customer experience (CX), and employee […]
The successful habits of CX professionals
The successful habits of CX professionals To survive as a professional in today’s world of tight budgets and limited resources you need to make sure you’re focusing on the right skills. What separates leaders from underachievers? What must the modern CX professional master to achieve their ambitions? We analyze what 435 professionals in the US […]
Finding the feedback process to make great service even better
Finding the feedback process to make great service even better Tools used Voice of Customer surveys Action management alerts Data analytics Custom benchmarking Carlson Wagonlit Travel already had industry leading customer service. Now they wanted the tools to stay at this high level for the long term, and get even better. The challenge When your service is great, […]
Brand message dilution: 3 step guide to achieving consistency
Brand message dilution: 3 step guide to achieving consistency What Is Brand message dilution? Marketing spends a lot of time and effort creating a cohesive narrative that encompasses the facts and feelings created by their brand. However, a joint study conducted by Forsta, shows that marketing organizations are struggling to create one consistent message across […]
