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Customer experience

Customer experience in times of crisis: Covid-19

Customer experience in times of crisis: Covid-19 I think we all can agree these are trying times. The global raise of Covid-19 has wreaked havoc and left a trail of confusion on every topic from business operations to toilet paper. While we cannot do much to help you secure such household goods, we can help […]

Customer experience in times of crisis: Covid-19
Customer experience

CX summer series #2: tales from the dark side

CX summer series #2: tales from the dark side Actually, for all the jokes and banter within agencies when staff cross over to ‘the dark side’, there are several good reasons why I think everyone should spend time working client side (and vice versa too, but that’s a story for another time). And I’m not […]

CX summer series #2: tales from the dark side
Data visualization

The SEED approach to data visualization: strategize

The SEED approach to data visualization: strategize It’s spring in the northern hemisphere. This time of year represents more than just warmer weather. It represents new life and new beginnings. Now, let’s consider your business for a moment. Are your profits growing like the spring flowers? Are new opportunities emerging from hibernation? If you are […]

The SEED approach to data visualization: strategize
Data visualization

The SEED approach to data visualization: explore

The SEED approach to data visualization: explore Ah, springtime! The warmer weather, sunshine, blooming flowers. It is the perfect time to break out of your comfort zone and explore – your data, that is! As you may remember from the last blog post, we introduced you to SEED – a structured approach to implementing game-changing […]

The SEED approach to data visualization: explore
Data visualization

The SEED approach to data visualization: educate

The SEED approach to data visualization: educate In weeks gone by, we introduce you to SEED – a structured approach to implementing game-changing data visualization and storytelling in Market Research. Over a few weeks, our 4-part blog series explains the end-to-end approach. This is post number 3. If you’ve missed the first couple of posts […]

The SEED approach to data visualization: educate
Case study

Helping B2B International join up the dots

Helping B2B International join up the dots Tools used Survey design Panel management Genius and computer assisted telephone interviewing How our software helped market research firm B2B International bring data from a range of sources together in one project base. The challenge Understanding trends with a small sample size  B2B International was feeling the pressure. […]

Helping B2B International join up the dots
Data visualization

The SEED approach to data visualization: drive action

The SEED approach to data visualization: drive action Finally, we’ve reached the last letter of SEED – “D.” For those who are just joining us, The SEED approach is a series of challenges (you have tasks to complete!) that leads you to create a guide to building your own data visualization strategy. This 4-part blog […]

The SEED approach to data visualization: drive action
Press releases

Tecan selects Forsta to advance its Voice of the Customer program

Tecan selects Forsta to advance its Voice of the Customer program Leading laboratory instruments and solutions company chooses Forsta’s customer experience platform New York, NY, Oslo, Norway and London, UK – November 11, 2021 Forsta, the leading Customer Experience and Research Technology company created by the merger of Confirmit, FocusVision and Dapresy, today announced it has been […]

Tecan selects Forsta to advance its Voice of the Customer program
Case study

Best face forward: getting to know Avon’s consumers

Best face forward: getting to know Avon’s consumers Tools used Tailored study design Blended research approach Quantitative survey Qualitative exercises  When cosmetics company Avon wanted to understand the emotional impact of makeup among Latin American women, they needed a tech partner with the approach to help. The challenge Not just appearance: understanding makeup users in Latin America For women in Latin America, makeup is about more than just how […]

Best face forward: getting to know Avon’s consumers