149 results found
Customer experience in times of crisis: Covid-19 I think we all can agree these are trying times. The global raise of Covid-19 has wreaked havoc and left a trail of confusion on every topic from business operations to toilet paper. While we cannot do much to help you secure such household goods, we can help […]
CX summer series #3: How storytelling can support your brand promise We’ve all told stories about the things that happen to us in our lives. It’s part of how society works – the sharing of experiences. The telling of stories is part of how we learn. And our brains seem to be built to remember […]
CX summer series #2: tales from the dark side Actually, for all the jokes and banter within agencies when staff cross over to ‘the dark side’, there are several good reasons why I think everyone should spend time working client side (and vice versa too, but that’s a story for another time). And I’m not […]
The SEED approach to data visualization: strategize It’s spring in the northern hemisphere. This time of year represents more than just warmer weather. It represents new life and new beginnings. Now, let’s consider your business for a moment. Are your profits growing like the spring flowers? Are new opportunities emerging from hibernation? If you are […]
The SEED approach to data visualization: explore Ah, springtime! The warmer weather, sunshine, blooming flowers. It is the perfect time to break out of your comfort zone and explore – your data, that is! As you may remember from the last blog post, we introduced you to SEED – a structured approach to implementing game-changing […]
The SEED approach to data visualization: educate In weeks gone by, we introduce you to SEED – a structured approach to implementing game-changing data visualization and storytelling in Market Research. Over a few weeks, our 4-part blog series explains the end-to-end approach. This is post number 3. If you’ve missed the first couple of posts […]
Helping B2B International join up the dots Tools used Survey design Panel management Genius and computer assisted telephone interviewing How our software helped market research firm B2B International bring data from a range of sources together in one project base. The challenge Understanding trends with a small sample size B2B International was feeling the pressure. […]
The SEED approach to data visualization: drive action Finally, we’ve reached the last letter of SEED – “D.” For those who are just joining us, The SEED approach is a series of challenges (you have tasks to complete!) that leads you to create a guide to building your own data visualization strategy. This 4-part blog […]
Tecan selects Forsta to advance its Voice of the Customer program Leading laboratory instruments and solutions company chooses Forsta’s customer experience platform New York, NY, Oslo, Norway and London, UK – November 11, 2021 Forsta, the leading Customer Experience and Research Technology company created by the merger of Confirmit, FocusVision and Dapresy, today announced it has been […]
Best face forward: getting to know Avon’s consumers Tools used Tailored study design Blended research approach Quantitative survey Qualitative exercises When cosmetics company Avon wanted to understand the emotional impact of makeup among Latin American women, they needed a tech partner with the approach to help. The challenge Not just appearance: understanding makeup users in Latin America For women in Latin America, makeup is about more than just how […]
