Misperceptions
Qualitative research,AI in qualitative research
Visualizations,data visualization
How we helped market research firm KS&R balance keeping their tailor-made approach to research with saving their people time. The challenge Creating custom-made research despite market pressures KS&R needed more than a standard survey solution. Their research required rich customization, razor-sharp methodologies, and the flexibility to reflect real-world decision-making. Off-the-shelf solutions wouldn’t cut it. They needed technology…
cx programs matter, Customer relationships, Customer engagement, Brand storytelling, Customer service
future of customer experience, Customer relationships, Customer engagement, Brand storytelling, Customer service
research tech rollouts,technology
Press Ganey Forsta, a leading provider of experience measurement, data analytics, and insights, today announced the appointment of Luke Williams as Chief Customer Experience and Research Officer. Williams will lead enterprise customer experience and research strategy, reporting directly to Kyle Ferguson, CEO of Press Ganey Forsta’s cross-industry division. A recognized voice in customer-centric transformation, Williams…
Combined technology and expertise will support clients with a deeper, data-driven understanding of their customers—delivering personalized insights that drive innovation and growth. Press Ganey Forsta, a leading provider of experience measurement, data analytics, and insights, today announced it is acquiring InMoment, a customer experience technology company with deep expertise in AI, natural language processing, and…
future of customer experience, Customer relationships, Customer engagement, Brand storytelling, Customer service
Harris Poll is a trailblazer in market research, offering clients a blend of custom research, syndicated studies, and thought leadership. From brand tracking and message testing to ad effectiveness studies, their work delivers the insights businesses need to thrive. Harris started working with Forsta years ago, leveraging its tools to simplify the process from data…
Webinar synopsis: Tune in for a deep dive into the smartest way to evaluate, select, and secure the right research technology for your organization. We will expose the most common pitfalls, break down the key buying criteria, and show you how to build a rock-solid business case that wins executive buy-in. Watch webinar
Simple, scalable, human: The new CX standard AI is transforming customer experience—and it’s doing more than just automating tasks. Today’s CX leaders are under pressure to do the impossible: deliver deeply personalized experiences, at scale, across every channel—without sacrificing quality or empathy. Legacy tools weren’t built for that. The result? Missed signals, survey fatigue, and…
cx for market research