How to calculate customer churn rate?
Churn rate is the rate at which customers refrain from continuing their business with a company. Check out our guide on how can calculate your churn rate.
What is product experience and how to improve it?
Product Experience represents a customer’s entire journey with a product. Read our guide to learn how you can improve your product experience.
Forsta unveils new CX predictive analytics capabilities
Forsta unveils new CX predictive analytics capabilities Forsta clients will now be able to leverage predictive net promoter scores (pNPS) to foster a greater understanding of their full customer base LONDON, UK and LISBON, Portugal. November 1, 2022 – Forsta, a leading global provider of market research, customer experience (CX) and employee experience (EX) technology, […]
Forsta named a leader in the G2 Grid® for Experience Management software by Real Users on G2
Forsta named a leader in the G2 Grid® for Experience Management software by Real Users on G2 LONDON – October 31, 2022 – Forsta, an industry-leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced the achievement of Leader standing on the G2 Grid® for Experience Management Software by […]
10 steps to creating a brand strategy
A brand strategy is an essential component of a wider business plan, outlining how a company will create a favorable image. Learn how to create your own.
How to collect customer feedback: 10 key methods
Collecting customer feedback data provides businesses with key insights into their customers’ opinions.
We’ve compiled a list of 10 key methods to use.
How to measure brand awareness
Brand Awareness is a term for the extent to which a customer recognizes a brand or product by itsname. We’ve outlined how you can measure your brand awareness.
What is customer satisfaction and why is it important?
Customer satisfaction is a measurement of how a company meets a customer’s expectations with its products and services. Read to learn why this is important
What is brand perception and how to measure it?
There are no two ways about it. Brand awareness, or brand perception determines the success (or failure) of your business. Cultivate a strong brand identity that inspires loyalty in your customers and you’re onto a winner; lose sight of your brand in the choppy seas of competitors and poor engagement, and you’re unlikely to last the course.
What is customer experience management?
What is customer experience management? Customer experience management (CEM or CXM) is the combination of all your organizational processes that are aimed at monitoring and improving your customer experiences at each touchpoint, across all channels. Good CXM is a differentiator for your business, as customers demand more and more from your products and services. Because of its key role in putting your […]
