Forsta unveils new CX predictive analytics capabilities Forsta clients will now be able to leverage predictive net promoter scores (pNPS) to foster a greater understanding of their full customer base LONDON, UK and LISBON, Portugal. November 1, 2022 – Forsta, a leading global provider of market research, customer experience (CX) and employee experience (EX) technology, […]
Forsta named a leader in the G2 Grid® for Experience Management software by Real Users on G2 LONDON – October 31, 2022 – Forsta, an industry-leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced the achievement of Leader standing on the G2 Grid® for Experience Management Software by […]
A brand strategy is an essential component of a wider business plan, outlining how a company will create a favorable image. Learn how to create your own.
Collecting customer feedback data provides businesses with key insights into their customers’ opinions.
We’ve compiled a list of 10 key methods to use.
Brand Awareness is a term for the extent to which a customer recognizes a brand or product by itsname. We’ve outlined how you can measure your brand awareness.
Customer satisfaction is a measurement of how a company meets a customer’s expectations with its products and services. Read to learn why this is important
There are no two ways about it. Brand awareness, or brand perception determines the success (or failure) of your business. Cultivate a strong brand identity that inspires loyalty in your customers and you’re onto a winner; lose sight of your brand in the choppy seas of competitors and poor engagement, and you’re unlikely to last the course.
What is customer experience management? Customer experience management (CEM or CXM) is the combination of all your organizational processes that are aimed at monitoring and improving your customer experiences at each touchpoint, across all channels. Good CXM is a differentiator for your business, as customers demand more and more from your products and services. Because of its key role in putting your […]
Forsta acquires crowdsourcing and innovation platform HelloIgnite ‘Companies can simultaneously strengthen CX and EX with Forsta Crowdsourcing, while MR Agencies can engage with consumers in a new way‘ NEW YORK – August 9, 2022 – Forsta, an industry-leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced its acquisition […]
What is customer success – the ultimate guide What is customer success? Customer success is a method for ensuring customers reach their desired outcomes when using an organization’s product or service. (Gartner). Alternatively, it’s a long-term, scientifically engineered, and professionally directed business strategy for maximizing customer and company sustainable proven profitability. (Customer Success Association) At Forsta, we consider customer […]
