Forsta Receives 2022 CUSTOMER Magazine Product of the Year Award We’re pleased to announce that TMC, a global, integrated media company, has named Forsta Studio as a 2022 CUSTOMER Product of the Year Award winner for its exceptional innovation. The award recognizes products that enable their clients to meet and exceed the expectations of their […]
Forsta’s statement on the situation in Ukraine To all of our customers and partners: As the crisis continues to unfold in Ukraine, our thoughts and prayers go out to all those affected by these tragic events, and in particular to the people of Ukraine, as well as those with family and friends impacted. To […]
How to engage your organization around the customer experience To be successful, a CX program needs engagement from all sides and all levels of the business. It requires the careful selection of cross-functional champions who can rally up the troops around the customer experience in their respective departments. Crucially, it relies on executive buy-in, preferably […]
Press Ganey announces plans to acquire Forsta – A leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer – to accelerate innovation in the global healthcare experience industry Healthcare powerhouse to supercharge its product offering and uncover deeper insights for clients with Forsta’s Human Experience (HX) technology Boston, London and Oslo, Norway […]
What is customer experience management software? CEM software – or Customer Experience Management software – refers to the suite of software solutions that help organizations monitor their relationships with their customers, analyze the insights from feedback and other relevant data (e.g. behavioral, purchase history), and take action in order to improve the customer experience. Does CEM […]
Employee empowerment is vital to CX success The Age of the Customer. Customer Obsession. Customer Centricity. Whatever you want to call it, we know that this day and age companies must deliver experiences that truly meet customers’ ever-increasing expectations. We sometimes forget, though, that it’s not the “company” delivering the experience to the customer, it’s […]
Successful launch of a continuous listening program I read recently an interesting report from Corporate Research Forum (CRF) headlined Harnessing the HR Technology Revolution. Even though the findings and conclusions in the report mainly refer to technology used by HR more broadly, such as HR, Talent and Workforce Management systems, it is astonishing how well they […]
Forsta Visualizations keep getting better! With three new releases and 36 new features added in just seven months, our Visualizations module continues to advance at warp speed. Even if you are a regular user of our visualization capabilities, you may not realize just how much they’ve changed – or the wider significance of these changes. […]
Looking into the market research crystal ball: the biggest insights trends from Forsta AIR Awards winners We love hearing what experts in market research have to say about the industry – especially when they are also our clients. That makes the Forsta Achievement in Insight and Research (AIR) Awards particularly special, and the recently announced […]
Visual storytelling: A key skill of the future? Published in Quirk’s 2021 Annual Report by Alexander Skorka. Thanks to the development of dashboard applications, access to high-quality data-related insights require minimum time and knowledge. One would think that this development would encourage the use of data and analytics across the board. However, though “digital natives” […]
