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Customer experience, Qualitative Research

Digital diaries: Join your customer on their journey

Digital diaries: Join your customer on their journey In the large toolbox of feedback techniques, the diary study holds prime position. Why? Because it’s the one technique that really lets you see the world as your customers see it. In the moment, in the right context, at the right time. Most other techniques rely on some level of recall, but diary studies record customers’ opinions and feelings […]

Digital diaries: Join your customer on their journey
News, Qualitative Research, Quantitative research

Forsta accelerates innovation and scales capabilities to advance the market research industry

Forsta accelerates innovation and scales capabilities to advance the market research industry Six months post-acquisition by Press Ganey, Forsta’s new and expanded offerings include crowdsourcing, local consumer data integration, enhanced mobile ethnography and virtual focus groups, and white-labelled CX tech for MRA LONDON and CHICAGO – November 28, 2022 – Forsta, a leading global provider of […]

Forsta accelerates innovation and scales capabilities to advance the market research industry