9 effective ways to use social media for market research
Discover 9 proven strategies to gather authentic customer testimonials and boost your business credibility. Learn how to leverage social proof to increase sales and trust.
8 key strategies to increase survey response rate
Discover 9 proven strategies to gather authentic customer testimonials and boost your business credibility. Learn how to leverage social proof to increase sales and trust.
Cint and Forsta form industry-first partnership to drive a reduction in survey fraud
Cint and Forsta form industry-first partnership to drive a reduction in survey fraud The integration of Forsta technology with Cint’s platform will eradicate nearly all ghost-completed surveys and improve quality CHICAGO – June 1, 2023 – Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced a first-of-its-kind partnership with Cint, a global technology leader in digital insights gathering, to fight survey fraud […]
7 ways to test the market for a new product
Discover 7 key methods to test the market for your new product. Gain valuable insights to validate your idea and increase your chances of success.
What is brand experience and why is it important?
Brand Experience represents the emotional, cognitive & behavioral experience that consumers have when interacting with a brand. Read to learn more.
What is agile market research and how can it drive growth?
Cluster analysis is a statistical method of grouping data into clusters in relation to how similar they are. Read our guide to learn more about cluster analysis.
How technology has transformed market research
Cluster analysis is a statistical method of grouping data into clusters in relation to how similar they are. Read our guide to learn more about cluster analysis.
How to conduct market research – A complete guide
There is a range of effective methods used to conduct market research. Discover you can conduct your own research based on your specific needs.
Digital diaries: Join your customer on their journey
Digital diaries: Join your customer on their journey In the large toolbox of feedback techniques, the diary study holds prime position. Why? Because it’s the one technique that really lets you see the world as your customers see it. In the moment, in the right context, at the right time. Most other techniques rely on some level of recall, but diary studies record customers’ opinions and feelings […]
Using qualitative discussions to amplify your CX program
Using qualitative discussions to amplify your CX program Customer feedback is often described with scores, metrics and other numbers: Net Promoter Score, Customer Lifetime Value, Overall Satisfaction… Now these are important, and the science of Customer Experience is built on robust economics. It wouldn’t be sustainable otherwise. But the quantitative is only part of the […]
