Qualitative Research

Qualitative Research

Conversational AI: surveys that talk back

Conversational AI: surveys that talk back Traditional surveys: the necessary part of market research. But can potentially be mundane for participants. Long-winded, static, and incapable of adapting on the fly, they risk losing participant interest. Thankfully, there’s a hero on the horizon: conversational AI. Conversational AI is complimenting traditional surveys. Allowing a blend of qual […]

Conversational ai: surveys that talk back
Qualitative Research, Quantitative research

Integration: the market research magic bullet  

Integration: the market research magic bullet   Efficiency, accuracy, and speed are non-negotiable. Yet, many agencies are still grappling with disconnected tools, fragmented workflows, and time-consuming manual processes. These challenges not only slow you down but also eat into your ability to develop new ways to add value for yourself and clients.   The problem with […]

Integration: the market research magic bullet