What is data visualization and why use it?
Data visualization provides a graphic representation of data. Discover why you should use visual tools to present your data effectively.

Data visualization provides a graphic representation of data. Discover why you should use visual tools to present your data effectively.
Data storytelling refers to the use of data to create a narrative and tell a story. Read our guide to learn how you can effectively tell a story with your data.
Forsta Visualizations keep getting better! With three new releases and 36 new features added in just seven months, our Visualizations module continues to advance at warp speed. Even if you are a regular user of our visualization capabilities, you may not realize just how much they’ve changed – or the wider significance of these changes. […]
Visual storytelling: A key skill of the future? Published in Quirk’s 2021 Annual Report by Alexander Skorka. Thanks to the development of dashboard applications, access to high-quality data-related insights require minimum time and knowledge. One would think that this development would encourage the use of data and analytics across the board. However, though “digital natives” […]
Forsta tech puts KS&R’s research in the fast lane KS&R has been getting creative with the Forsta platform. They’ve managed to cut two days from the time it takes them to create complex new surveys – and four days from their reporting time. And they got better insights as a result. Here’s how. Surveys customized. Workload downsized. Global research firm KS&R run […]
The SEED approach to data visualization: strategize It’s spring in the northern hemisphere. This time of year represents more than just warmer weather. It represents new life and new beginnings. Now, let’s consider your business for a moment. Are your profits growing like the spring flowers? Are new opportunities emerging from hibernation? If you are […]
The SEED approach to data visualization: explore Ah, springtime! The warmer weather, sunshine, blooming flowers. It is the perfect time to break out of your comfort zone and explore – your data, that is! As you may remember from the last blog post, we introduced you to SEED – a structured approach to implementing game-changing […]
The SEED approach to data visualization: educate In weeks gone by, we introduce you to SEED – a structured approach to implementing game-changing data visualization and storytelling in Market Research. Over a few weeks, our 4-part blog series explains the end-to-end approach. This is post number 3. If you’ve missed the first couple of posts […]
The SEED approach to data visualization: drive action Finally, we’ve reached the last letter of SEED – “D.” For those who are just joining us, The SEED approach is a series of challenges (you have tasks to complete!) that leads you to create a guide to building your own data visualization strategy. This 4-part blog […]