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Winning strategies for research agencies: premium advice and expertise

Winning strategies for research agencies: premium advice and expertise Over the last few years, management consultants have grown their market research activities significantly. McKinsey Periscope, Accenture Interactive and PWC all have established customer insights capabilities, and these have been growing strongly. Other consultancies have acquired research agencies with specialist expertise. KPMG acquired Nunwood to build […]

Thought leadership

Winning strategies for research agencies: Process automation and efficiency

Winning strategies for research agencies: Process automation and efficiency Market research is a mature industry with robust methods and effective quality controls. In recent years, however, agencies have encountered a version of the innovator’s dilemma [1] – in which established suppliers are subject to competitive pressures by new entrants. The explosive growth in research technology has been […]

Quantitative research

Explore the world of CX for market research agencies

Explore the world of CX for market research agencies Are you sitting on untapped potential? With businesses demanding deeper insights and more comprehensive data to improve their decision-making, could diversifying help you satisfy their needs? While traditional methodologies remain the backbone of research, agencies must innovate to stay ahead of the competition. Incorporating Customer Experience […]

Data sheet

CRM connector for Salesforce

CRM connector for Salesforce Optimizing customer interactions throughout the customer lifecycle Each and every customer interaction is important to your business, and you know how critical it is to listen to, and act on, the Voice of the Customer. With Forsta CRM Connector for Salesforce, you can optimize all your customer interactions throughout the customer […]

Case study

Powering conversational AI for Fifth Dimension

How Forsta technology delivered qualitative depth at a quantitative scale with hundreds of business leaders

Customer experience

Sharing our 2022 predictions for CX professionals

Sharing our 2022 predictions for CX professionals Forsta hosted a webinar with guest speaker Judy Weader, Senior Analyst at Forrester, and our very own Chris Brown, VP of CX Consulting, covering top predictions for 2022. We’ve outlined these predictions below, but the full webinar is also available on-demand including more detailed examples of how CX leaders are […]

Case study

Less time crunching, more time for consulting

Less time crunching, more time for consulting Tools used Survey design Data analytics Data visualizations BMG Research wanted to move away from intensive manual market research processes and focus on value add. They needed a platform to automate the reporting. The challenge Embracing rapid turnaround and faster delivery time To grow its business and enhance […]

Customer experience

9 benefits of customer loyalty for your business

Customer loyalty measures the relationship between a business and its customers. Read our guide to the key benefits you can gain from measuring customer loyalty.

Customer experience

5 CX + LX priorities for 2024 (and what to leave behind)

Discover 9 proven strategies to gather authentic customer testimonials and boost your business credibility. Learn how to leverage social proof to increase sales and trust.

Quantitative research

Breaking down silos: The case for unified research platforms

Breaking down silos: The case for unified research platforms Picture this: Your research team is knee-deep in surveys, reports, and eleventy-billion different software platforms. There’s data in one place, analysis happening somewhere else, and reporting tools that refuse to talk to each other. Meanwhile, your client is tapping their fingers impatiently, waiting for insights that […]