Explore the world of CX for market research agencies

Are you sitting on untapped potential?

With businesses demanding deeper insights and more comprehensive data to improve their decision-making, could diversifying help you satisfy their needs? While traditional methodologies remain the backbone of research, agencies must innovate to stay ahead of the competition. Incorporating Customer Experience (CX) programs offers a lucrative diversification opportunity to improve client retention and open new revenue streams. With the right technology, market research agencies can seamlessly expand their offerings and provide clients with additional end-to-end solutions that drive business success. 

What is customer experience market research?  

Customer experience research is about more than just tracking shopper behavior. It sets up the binoculars to show how real people interact with brands in the wild. It digs into what customers want, what drives them, and where brands are falling flat. From first click to post-purchase, CX research reveals the moments that matter and the gaps that need closing. 

The point? Brands want to get closer to their customers. A solid CX program helps them line up what they think they’re delivering with what customers are actually experiencing, and how they feel about it. Get that alignment right, and loyalty soars. ROI follows. And over time, this isn’t just useful, it’s do or die. CX insights become the blueprint for future product launches, service updates, and brand evolution. 

Here’s the kicker: Market researchers are already built for this. You know how to decode human behavior from data. CX is a natural pairing for market research prowess. And with the right platform and strategy, you can own it.  

The growing demand for CX 

CX has become a key differentiator for businesses and brands across all industries. Companies are increasingly investing in ways to understand, measure, and improve customer satisfaction and loyalty. CX programs offer a structured approach to collecting, analyzing, and acting on customer feedback. But businesses often can’t scale this mountainous task alone.  

Market research agencies are uniquely positioned to offer these programs with your long-standing command of data collection and analysis. However, launching a CX initiative requires the right technology and CX partner to ensure scalability, efficiency, and accuracy. Let’s talk about how to make it worth your while.  

What market research can do for CX 

Data storytelling 

Simple, yet stunning visualizations produced at lightning speed go a long way in democratizing data for consumption beyond your usual audience. Already adept at communicating complex streams of data, market research is poised to open the eyes of businesses to the power and potential hiding in their customer’s data. Literally. A picture speaks a thousand words, and an expertly developed PowerPoint yells with the strength of a hundred corporate workers trying to prove the value of customer sentiment.  

Faster implementation 

When flying solo, businesses may struggle with differing priorities and siloed operations. Market research agencies can bridge this gap by providing skillful strategies and superior tech partnerships. This allows you to offer a strong service and gets brands acting on data and seeing RIO faster.  

Continue to integrate data streams 

CX doesn’t exist in isolation. Forward-thinking agencies can differentiate themselves by offering integrated market research, CX and EX (employee experience). By expanding their scope beyond traditional customer research, agencies can offer holistic insights that align employee engagement, brand perception, and customer satisfaction. 

Forsta = MR and CX, hand in hand 

Our platform empowers market research agencies to adapt, expand and seamlessly integrate CX programs into what you already do. Here’s how: 

1. Seamless data collection 

We already support a substantial suite of data collection methods, including online surveys, mobile feedback, CATI, CAPI, offline data collection and real-time sentiment analysis. This allows you to gather rich insights at every touchpoint and plug in where businesses need it most. 

2. Advanced analytics and AI-driven insights 

Market researchers already know how to uncover insights. But with AI-powered advanced analytics, sentiment analysis, and customer journey mapping, agencies can elevate their value proposition. 

3. White-labeling capabilities 

Offer a fully customized CX solution under your own brand. This means market research agencies can expand their services without the overhead of developing their own technology. 

4. Automated reporting and real-time dashboards 

Static reports are so last century and we’re well beyond that now. Clients demand real-time insights, and our dynamic dashboards provide instant access to actionable data. This allows you to both communicate in a language they understand, and grants clients the opportunity to dive deeper and uncover their own insights. Market research agencies can differentiate themselves by delivering always-on reporting that fuels faster, smarter decision-making. 

5. Seamless integration with existing tools 

Our platform integrates with popular CRM, ERP, and marketing automation tools, allowing businesses to apply CX insights within their existing systems and workflows. This makes the prospect of a whole new program less intimidating for businesses, and you can offer implementation support for even more added value.  

Qualitative research tools also provide the opportunity to jump straight into discussion and focus groups with unhappy customers or get feedback on upcoming product launches from brand ambassadors.  

And your AI tools can lend an additional spark of power to CX programs. AI probing presses pertinent info out of respondents, allowing you to deliver deeper data to brands.  

Benefits of adding CX programs to your agency’s services 

By incorporating CX programs, market research agencies can: 

• Expand revenue streams: Offering CX services creates new business opportunities and diversifies income sources. 

• Strengthen client relationships: Providing end-to-end solutions positions agencies as strategic partners, not just data vendors. 

• Enhance competitive advantage: Agencies that offer CX programs differentiate themselves from competitors relying solely on traditional research methods. 

• Improve operational efficiency: With automation and AI-driven insights, agencies can deliver faster, more accurate results to clients. 

• Tap into $72billion (and growing) in revenue: While market research is a strong, stable pillar of insights, the CX industry is exploding dramatically. 

Market research is constantly evolving. Is CX part of your evolution? 

With the right partner, the road into, through and beyond market research is infinite. Adopting new programs, new data sources and new ways to appeal in a very noisy market gives you and your agency the opportunity to become indispensable partners to your client’s success.  If you’re ready to expand your service offerings and elevate your agency’s impact, contact us today to learn how our platform can help you integrate CX programs effortlessly.