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Forsta Visualizations keep getting better! With three new releases and 36 new features added in just seven months, our Visualizations module continues to advance at warp speed. Even if you are a regular user of our visualization capabilities, you may not realize just how much they’ve changed – or the wider significance of these changes. […]
Giving Best Buy the instant insights to keep customers safe during the pandemic Tools used Multi-touchpoint CX surveys Live dashboards Real time action alerts Advanced data analytics Covid-19 turned customer service on its head. With help from Forsta, Best Buy was one of the best in its industry at being fast and flexible to keep customers safe and satisfied. The […]
Behavioral insights help you understand what customers do so you can make decisions about what the business should do. It’s that simple. Or it would be if it weren’t for the enormous complexity of behaviors and how they interact with each other. That’s why this discipline has become so important, especially since the exponential lift in digital interactions these past few years.
Helping Kantar Media cut through the noise Tools used Deck creation Infographic dashboards PowerPoint batch reporting When research firm Kantar Media wanted to strip away the excess to give clients the insights they need, they came to us for help. The challenge Saying goodbye to death by data Kantar Media’s clients wanted more. They wanted insights they could easily […]
A customer journey map presents a visual representation of the steps your customers take when engaging with your company. Discover more here.
Digital diaries: Join your customer on their journey In the large toolbox of feedback techniques, the diary study holds prime position. Why? Because it’s the one technique that really lets you see the world as your customers see it. In the moment, in the right context, at the right time. Most other techniques rely on some level of recall, but diary studies record customers’ opinions and feelings […]
Helping B2B International join up the dots Tools used Survey designPanel managementGenius and computer assisted telephone interviewing How our software helped market research firm B2B International bring data from a range of sources together in one project base. The challenge Understanding trends with a small sample size B2B International was feeling the pressure. To understand […]
When was the last time you were thrilled – or frankly annoyed – as a customer? Well, that’s what customer experience (CX) is: the overall perception that customers have towards a brand based on the cumulative effect of all the interactions (positive or negative) they’ve had with this brand.
Global jewelry and accessories retailer ramps up online appointment revenue with optimized listings and landing pages Contents Introduction Introduction The challenge The solution The results Download case study Claire’s Global jewelry and accessories retailer ramps up online appointment revenue with optimized listings and landing pages Introduction Claire’s is a global powerhouse for self- expression, creating […]
We explore how empathy is more than just paying lip service to the concept, how you can create empathy even when the (virtual) environment is against you, and how empathy can help you take your customer experience to the next level.
