7 ways to test the market for a new product
Discover 7 key methods to test the market for your new product. Gain valuable insights to validate your idea and increase your chances of success.
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Cradle-to-grave: The complete product life cycle
Cradle-to-grave is an approach that evaluates a product’s feedback management, seeking to continuously optimize the product to extend its life cycle.
What is product experience and how to improve it?
Product Experience represents a customer’s entire journey with a product. Read our guide to learn how you can improve your product experience.
Forsta names Brian Bhuta as Chief Product Officer
Forsta names Brian Bhuta as Chief Product Officer Accomplished product executive to spearhead innovation across the newly merged company’s suite of CX insights and research technology products New York, NY, Oslo, Norway and London, UK – September 21, 2021 Forsta, the leading Customer Experience and Research Technology company created earlier this year by the merger of Confirmit and FocusVision, […]
Empathy in market research: Why it matters more than ever
We explore how empathy is more than just paying lip service to the concept, how you can create empathy even when the (virtual) environment is against you, and how empathy can help you take your customer experience to the next level.
The 5 moves that make-or-break research tech rollouts
The 5 moves that make-or-break research tech rollouts Buying brilliant technology is only the start of the battle. If your purchasing process includes all the right steps, you’ll be head and shoulders above most buyers. But most teams skip one crucial thing during research tech rollouts. And that’s where things fall apart. Selling it internally […]
Explore the world of CX for market research agencies
Explore the world of CX for market research agencies Are you sitting on untapped potential? With businesses demanding deeper insights and more comprehensive data to improve their decision-making, could diversifying help you satisfy their needs? While traditional methodologies remain the backbone of research, agencies must innovate to stay ahead of the competition. Incorporating Customer Experience […]
Research HX deep dive: Data collection
Research HX deep dive: Data collection Smarter research starts with stronger data Every insight begins with a single data point. But when that data is scattered, inconsistent, or locked in outdated tools, the road to said insight is long, slow, and full of potholes. Data collection is the foundation of market research, yet inefficiencies cost […]
The hidden dangers of non-integrated AI
The hidden dangers of non-integrated AI Artificial Intelligence is the darling of the research world right now. And rightly so! When done well, AI can accelerate analysis, boost productivity, and help research teams uncover deeper insights faster than you can say “machine learning.” But of course, there is a catch: Not all AI tools are […]
Overcoming data quality challenges with AI
Overcoming data quality challenges with AI AI: The rising data quality champion As a market research pro you’re making sense of the data mine. But when it’s messy, incomplete, or just plain unreliable, time can be a significant roadblock. Enter artificial intelligence (AI). Your companion when transforming chaos into clarity and delivering insights that drive […]
