23 results found
Content It’s go time: How AI powers retail’s holiday rush 5 Rules of engagement for responsible retail AI use Winning the holiday season starts with earning trust Consider a few prompts customers may give AI in retail scenarios. “Why can’t I use my promo code on this item?” “I’m looking for boots with a heel no higher than 2 inches, camel brown, real leather, […]
Deciphering your data: The cornerstone of data collection Content The legacy of Decipher Why researchers love Decipher: The secret weapon in plain sight Full-stack control when you need it Private servers for the heavy hitters An open tool that plays nicely Methodology depth built in The bigger picture: Research HX in action Where Decipher is […]
HX SUPERHEROES PODCAST Episode 05: Sean Albertson | Charles Schwab Tune in to this episode wherever you get your podcasts. If you found this episode insightful please like and subscribe. Apple Spotify YouTube Activating CX culture: How Charles Schwab brought client-first focus to the entire organization Sean Albertson, Head of Client Experiment Measurements and Analytics […]
FORSTA HX SUPERHEROES Episode 02: Peter Fader | Wharton School of Business Tune in to this episode wherever you get your podcasts. If you found this episode insightful please like and subscribe. Apple Spotify YouTube The patterns behind the person: Why leaders need to know their best (and worst) customers In our 2nd episode, we […]
Content The post-purchase gap: where many brands fall short The human value of post-purchase engagement Turning feedback into action: From insight to intervention A practical framework: How brands can excel at post-purchase engagement Redefining loyalty through post-purchase engagement Too many brands treat checkout like the end of the story. But the real story begins afterward, […]
HX SUPERHEROES PODCAST Episode 03: Dilip Bhatia | Lenovo Tune in to this episode wherever you get your podcasts. If you found this episode insightful please like and subscribe. Apple Spotify YouTube How to build a customer-centric business culture Dilip Bhatia is the Chief Customer Experience Officer and Vice President of User and Customer Experience […]
The better BI: Built for market research reporting Content Market research reporting reality: Speed, complexity and constant change Designed for research, not retrofitted Empowering researchers; engaging stakeholders Democratizing data Keeping IT happy Three reasons you should use a market research-specific solution Case study: GlobeScan cuts reporting time by 40% Case study: Ad Hoc delivers custom […]
Voice of Customer: What does this REALLY mean? Voice of the customer. At its core, we can all agree it is exactly what it says – giving your customer a voice – but what happens when you really dig into what VoC means within organizations and how it is implemented? Should we rather be talking […]
The local experience: How customer experiences are redefining local marketing online and offline Your customer’s experience with your brand begins the moment they are in need of your products or services. Often this takes place well before they ever visit a physical location in the search results. If you’re not positioned well for these critical […]
Content The scale of the feedback challenge What AI does best in feedback analysis Where human oversight is irreplaceable Building a human-AI feedback framework Why balance builds HX Walk into any brand’s inbox and you’ll see it: feedback everywhere. Customers leave reviews, fill out surveys, post comments, and call support lines. The pace is relentless, […]
