24 results found
Content It’s go time: How AI powers retail’s holiday rush 5 Rules of engagement for responsible retail AI use Winning the holiday season starts with earning trust Consider a few prompts customers may give AI in retail scenarios. “Why can’t I use my promo code on this item?” “I’m looking for boots with a heel no higher than 2 inches, camel brown, real leather, […]
Fixing the CX disconnect: What customers really want in 2025 Webinar synopsis: Personalization is expected. AI is everywhere. Loyalty is fragile. And trust? It’s make-or-break. In this exclusive webinar, we unveil the results of Forsta and Watermelon’s newest study: a dual-market, multi-generational snapshot of what consumers really want from the brands they bank with and […]
Content The post-purchase gap: where many brands fall short The human value of post-purchase engagement Turning feedback into action: From insight to intervention A practical framework: How brands can excel at post-purchase engagement Redefining loyalty through post-purchase engagement Too many brands treat checkout like the end of the story. But the real story begins afterward, […]
5 Steps to ensure your digital CX program delivers results According to Forrester, digital customer service interactions are due to increase by 40% through 2021. Partly due to the global pandemic, this phenomenal increase has forced brands to add more channels and truly embrace digital transformation in their organization. So, how’s Customer Experience faring in […]
CX expert series: Barbara Lincoln-Erie – insurance For more than 90 years, Erie Insurance has been fulfilling its promise to customers to provide auto, home, business and life insurance rooted in the principles of honesty, decency, service and affordability. In an effort to ensure ERIE was providing its customers with a seamless, efficient experience when […]
Content What is passive listening in CX? Why passive listening matters more than ever The challenges of unstructured CX data Turning unstructured feedback into structured insight From listening to action: Practical steps for CX leaders Your next step in CX The best CX strategies don’t start with a survey or a scripted interview. They start […]
Reinvigorate CX Measurement and Business Impact Hear Darran Taylor from The Automobile Association, the UK’s largest motoring organization serving over 14 million members as he shares his experiences of working alongside Forsta to rejuvenate their CX measurement program. Darran explains how a renewed focus on the importance of measuring CX led to the adoption of […]
Forsta launches Retail HX offering to answer consumer call for cohesive omnichannel shopping experiences May 9, 2024 LONDON — Forsta, the leading developer of Human Experience (HX) technology, has launched Retail HX, a set of data-driven insights solutions which unify retailers’ end-to-end customer, employee and brand data, enabling brands to stand out from competitors by […]
CX expert series: Andy Dingwall – Kingfisher Kingfisher plc is a home improvement company with over 1,300 stores in 10 countries across Europe, Russia and Turkey supported by a team of 77,300 colleagues. They operate under four retail brands – B&Q, Castorama, Brico Dépôt and Screwfix. They offer DIY and home improvement products and services […]
The better BI: Built for market research reporting Content Market research reporting reality: Speed, complexity and constant change Designed for research, not retrofitted Empowering researchers; engaging stakeholders Democratizing data Keeping IT happy Three reasons you should use a market research-specific solution Case study: GlobeScan cuts reporting time by 40% Case study: Ad Hoc delivers custom […]
