10 steps to creating a brand strategy
A brand strategy is an essential component of a wider business plan, outlining how a company will create a favorable image. Learn how to create your own.
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How to collect customer feedback: 10 key methods
Collecting customer feedback data provides businesses with key insights into their customers’ opinions.
We’ve compiled a list of 10 key methods to use.
How to get the best results from online focus groups
Online focus groups are a powerful qualitative market research tool. But can digital produce the same level of deep insight as face-to-face? Read our guide to smart solutions that examines online vs traditional focus groups.
Online vs offline focus groups: which works for you?
Online focus groups have revolutionized access to qualitative market research. How do they compare to gathering insight face-to-face?
How to measure brand awareness
Brand Awareness is a term for the extent to which a customer recognizes a brand or product by itsname. We’ve outlined how you can measure your brand awareness.
What is brand awareness – a complete guide
Learn some of the most effective strategies that you can adopt to increase your brand awareness andboost the growth of your business.
What is customer satisfaction and why is it important?
Customer satisfaction is a measurement of how a company meets a customer’s expectations with its products and services. Read to learn why this is important
The Net Promoter Score playbook
Develop and deliver insights to maximize customer and brand experience
Forsta Surveys for a mobile world
Develop and deliver insights to maximize customer and brand experience
Forsta CRM Connector for Microsoft Dynamics
Forsta CRM Connector for Microsoft Dynamics Optimizing customer interactions throughout the customer lifecycle Each and every customer interaction is important to your business, and you know how critical it is to listen to, and act on, the Voice of the Customer. With Forsta CRM Connector for Microsoft Dynamics, you can optimize all your customer interactions […]
