Easily integrate data sources to create actionable, visualized stories What are Forsta APIs? True insights from Market Research, Voice of the Customer, and Employee Engagement programs rely on the ability to correlate and integrate various sources of feedback as well as information from other business areas. To that end, Forsta’s Visualization provides programmatic access to…
Get your data singing in harmony No more silos and data slipping into the void. Our centralized data hub brings all your sources together, so your data syncs, links and turns into insights you can use. Bringing it together Multiple sources can pump data into our data hub. Survey data, advertising spend, sales, social media…
What was the very first thing you did this morning? Think back to the moments before your morning coffee and maybe before you even got out of bed. Don’t remember? Perhaps this will help. For many of us, 50% of smartphone owners to be exact, the very first thing we do every morning, is grab…
CEM software – or Customer Experience Management software – refers to the suite of software solutions that help organizations monitor their relationships with their customers, analyze the insights from feedback and other relevant data (e.g. behavioral, purchase history), and take action in order to improve the customer experience. Does CEM software help your business? This type…
Forsta, Phebi, customer insights
Webinar synopsis: We brought together leaders from our Forsta Sample Marketplace partners for an edu cati onal discussion around the world of sample today. We covered many topics, ranging from APIs to quality checks but we quickly found that an hour wasn’t nearly enough. So to kick off 2021, we are back for Part 2 where we’ll…
For over 20 years, Forsta has been working with B2B organizations, across a wide spectrum of industries, honing our tools to master the complexities faced by companies like yours. Forsta has been recognized year after year by industry experts for our knowledge, experience, and powerful approach to delivering B2B insights programs that drive business results…
According to Pew Research (1) a majority of U.S. consumers own multiple digital devices (desktop/laptop computer, tablet, and smartphone) and they seamlessly move from one platform to another as a part of their everyday lives. It is common for consumers to start an online shopping experience on a mobile phone, then finish the transaction on…
visual storytelling, communi cati ons, data visualization
Get your data singing in harmony No more silos and data slipping into the void. Our centralized data hub brings all your sources together, so your data syncs, links and turns into insights you can use. Ensure your call center interaction links with product usage data and understand purchase history all in one place. Bringing…
How Forsta makes VoC more than the sum of its parts Uncover the right insights and act upon them with Forsta. Our Voice of the Customer (VoC) capabilities give you all you need to understand your customers and give the right people the right tools. So you can make that understanding count. Whether you choose…
Professional services offerings Forsta’s digital diaries and online communities help researchers and marketers capture deeper, in-the-moment insights through a user-friendly and engaging platform. It’s the best solution for mobile diaries, insight communities, concept tests and bulletin board discussions. With our Professional Services, you also get the benefit of our dedicated team to help set up…
Action management features Action management offers a wealth of features that help you address customer experience issues: Customizable user roles ensure the best person is assigned to solve the problem. A localizable interface enables a truly global reach for your CX program. Predefined workflows empower your staff to take the best course of action. Easy-to-use…
Digital transformation. Voice of the Customer. Big Data. Customer Experience. Data-driven, customer-driven Business. Today’s businesses and brands face more disruptors today than they have since the industrial revolution with every customer interaction and touchpoint becoming more and more important each day. The Experience Economy is forcing brands to rethink, innovate, create and automate their customers’…
Global awards program celebrates excellence and innovation in the global Market Research and Insights industry Forsta, the leading Customer Experience and Research Technology company, is announcing the winners in its fourth annual Achievement in Insight and Research (AIR) Awards. The annual awards recognize winners across three categories – Agency, Project & Innovation and Professionals -…
Creating a positive and consistent customer experience across multiple channels is one of the biggest challenges facing businesses today, and a solid Voice of the Customer program is core to meeting this challenge. Building such a program, however, is far from simple and failure to do it well will result in “just another customer survey”….
Modern lives are encoded in data. People spend four hours a day on their smartphone. Two-and-a-half hours on social media [1]. And a lifetime on Zoom calls. Data footprints are left in search queries, Twitter posts, Uber journeys. Cell towers and satellites track real-world movements. Customer surveys. Web analytics. NPS feedback. CRM profiles. Social listening….
Every successful business must have a concrete and measurable way to evaluate performance; monitor their strength and weaknesses, and keep a pulse on the customers experience as well as the competitive landscape. One way to do this is through a powerful online survey technique called, “tracking.” In a tracking survey, customer feedback on the same…
Researchers know that consistency is a critical ingredient for a successful tracking survey. If the sample provider changes, a new screener requirement is added, or a survey question is reworded — changes like these can compromise comparisons to historical data. As such, the prospect of migrating a tracking study to a new survey software platform…
The Forsta ACE (Achievement in Customer Excellence) Awards program celebrates outstanding achievement in customer and employee experience. Receiving a Forsta ACE Award demonstrates an organization’s rigorous appli cati on of Customer Experience best practices, and its outstanding performance as measured by those processes. The winners’ stories in these pages demonstrate how listening to the Voice of the…