Treat me like a human I am not your consumer, your user, your respondent. I am not the sum of my clicks, likes and shares. I am not my purchase history, my demographics, my audience segment. I am not my asthma, my Adidas or my Apple devices. I am none of these things and I…
How our software helped Norway’s Regional Center for Child and Adolescent Mental Health (RBUP) be there for struggling youth. The challenge Making sure no one falls through the cracks RBUP’s research program collects data and feedback to drive innovation for edu cati on programs and services across the child welfare system, district services and schools. Listening to…
Wouldn’t it be lovely if your business had a crystal ball that would tell you what the future holds and how to improve it? With that information, you could plan the most effective steps to drive revenue or beat out the competition. Unfortunately, there are no crystal balls in business. But, it doesn’t follow that…
Surveys have been employed as a way to gather information about people’s behaviors and preferences. Businesses, academia, and the government use them to guide policy decisions, develop new products, or improve service offerings in the form of opinion polls, to test ads, or track key performance indicators (KPI). What makes surveys so valuable is our…
Engaging every employee The insurer’s employee engagement program covers all 12,000 of its staff across the UK and two offshoring populations in India and South Africa. It was undertaken to support the group’s strategic evolution; having created the original revolution in the sector withthe move to telephone-based insurance, the firm now wanted to create a…
I think we all can agree these are trying times. The global raise of Covid-19 has wreaked havoc and left a trail of confusion on every topic from business operations to toilet paper. While we cannot do much to help you secure such household goods, we can help you navigate the confusing waters of Customer Experience (CX)…
Actually, for all the jokes and banter within agencies when staff cross over to ‘the dark side’, there are several good reasons why I think everyone should spend time working client side (and vice versa too, but that’s a story for another time). And I’m not talking about just on a secondment. Put some money…
When Covid-19 struck, museums, galleries, and performance spaces needed vital audience info to navigate the crisis. Forsta stepped up to help. The challenge When nothing’s normal When Covid-19 struck, the arts went into freefall. Venues shut. Audiences evaporated. No one knew what was going to happen next. If art institutions were going to keep playing…
B2B selling can be a brutally competitive business. Our Forsta platform gave B2B International the insights to gain an edge with one of their clients, Wolseley UK. The challenge How to stand out with high customer service, rather than low prices Wolseley is a leading seller of plumbing and building materials to UK businesses. It’s a very competitive market. If another business…
When research firm Kantar Media wanted to strip away the excess to give clients the insights they need, they came to us for help. The challenge Saying goodbye to death by data Kantar Media’s clients wanted more. They wanted insights they could easily read and interpret – no more sifting through massive databases or reams of tables. Plus Kantar Media’s…
How Forsta is helping research company AcuPOLL keep challenging the status quo. The challenge Helping AcuPOLL’s innovate, at speed AcuPOLL had a task at hand: to bring in-depth, tailored insights to its diverse range of clients – all at a faster speed than ever before. They searched far and wide but couldn’t find a platform that could handle things like complex custom scripting, quota requirements or the question masking they…