7 strategies to improve your Net Promoter Score (NPS)
Every business should strive to improve its Net Promoter Score. We’ve compiled 7 of our favorite strategies for improving your net promoter score.
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It’s not just what they say, it’s what they do: Behavioral insights
Behavioral insights help you understand what customers do so you can make decisions about what the business should do. It’s that simple. Or it would be if it weren’t for the enormous complexity of behaviors and how they interact with each other. That’s why this discipline has become so important, especially since the exponential lift in digital interactions these past few years.
Harnessing the power of social listening
Social media listening in the context of customer feedback, describes all the tools and solutions that let brands listen to what’s being said on social media platforms, convert this content into insights and trends, and make decisions that impact the business.
Winning strategies for research agencies: premium advice and expertise
Winning strategies for research agencies: premium advice and expertise Over the last few years, management consultants have grown their market research activities significantly. McKinsey Periscope, Accenture Interactive and PWC all have established customer insights capabilities, and these have been growing strongly. Other consultancies have acquired research agencies with specialist expertise. KPMG acquired Nunwood to build […]
Digital diaries: Join your customer on their journey
Digital diaries: Join your customer on their journey In the large toolbox of feedback techniques, the diary study holds prime position. Why? Because it’s the one technique that really lets you see the world as your customers see it. In the moment, in the right context, at the right time. Most other techniques rely on some level of recall, but diary studies record customers’ opinions and feelings […]
Top tips for choosing a focus group tool
Top tips for choosing a focus group tool Gloves off Are you running focus groups? Got the features you need? Ten hard-hitting questions. 1. Want to avoid fiddly downloads? Forsta InterVu runs in the respondent’s browser. No plugins. No downloads. Just hit it. 2. No such thing as a free lunch? Forsta InterVu is based […]
Cultivating an innovative culture
What does it mean to have an innovative culture? It’s a question that more and more business leaders are asking themselves as they search for new ways to remain competitive, relevant, and poised for success.
12 of the best customer engagement strategies
We’ve outlined 12 of the best strategies to improve your own customer engagement and generate moresuccessful conversions.
Winning strategies for research agencies: Connecting research & human experience
Winning strategies for research agencies: Connecting research & human experience At Forsta, we get to see both sides of the research and experience industry. Not only do we work with hundreds of research agencies around the world; we also work with some of the world’s most dynamic and forward-thinking client organizations. Many of the world’s […]
Why qualitative wins: The future of human experience insights
Why qualitative wins: The future of human experience insights Why qualitative wins: The future of human experience insights The growth trifecta: why qualitative research is growing so fast Tell me more. And more. And more. We want the full story. The colors, the shapes, the sounds, and the feelings. It’s no longer enough to sift […]
