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All you need to know Since taking the CX world by storm 20 years ago, the Net Promoter Score is still a controversial metric. It sparked passionate debate with CX professionals throughout the industry. Although still a much-debated metric, NPS is widely used by CX professionals to measure customer loyalty despite its divisive nature. So…
Develop and deliver insights to maximize customer and brand experience Develop and deliver insights to maximize customer and brand experience Forsta Surveys can help you: Create effective advertisements with copy testing Improve customer loyalty through Customer Experience monitoring Understand brand equity through Attitude, Awareness and Usage surveys Survey programming Device detection Forsta Surveys use a…
Optimizing customer interactions throughout the customer lifecycle Each and every customer interaction is important to your business, and you know how critical it is to listen to, and act on, the Voice of the Customer. With Forsta CRM Connector for Microsoft Dynamics, you can optimize all your customer interactions throughout the customer lifecycle, by integrating…
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Webinar synopsis: Hear Darran Taylor from The Automobile Association, the UK’s largest motoring organization serving over 14 million members as he shares his experiences of working alongside Forsta to rejuvenate their CX measurement program. Darran explains how a renewed focus on the importance of measuring CX led to the adoption of fresh approaches, from survey…
How Forsta Visualizations connects hundreds of team members in dozens of countries The challenge How to give clear direction to a complex B2B organization DHL Global Forwarding (DGF) is the freight forwarding arm of DHL, the largest logistics company in the world. Whether it’s air, ocean, rail, road, or customs services, DGF services customers in…
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Newly merged business will power Local Experience (LX) solutions that bring together Local Marketing and Customer Experience (CX) technology Forsta, the global leader in customer experience (CX), employee experience (EX) and market research, today announced it is combining capabilities with Rio SEO, the industry-leading local marketing platform for enterprise brands. The integrated technologies of Forsta and Rio…
How Forsta technology led to shorter surveys with fewer errors in a single-page format The challenge Changing the input to improve the output Bright MR is a leading provider of programming, data management and research operations. Its clients constantly seek new ways to shorten surveys, increase data quality and enhance the respondent experience. One such…
Enabling a seamless customer journey and ethnography capture across desktop, smartphone and tablet devices The global qualitative experience and research app—part of the Forsta HX (Human Experience) Platform—supports more than 25 languages, with local market servers in the United States, UK, Europe, Middle East, China and Australia Forsta, an industry-leading global provider of market research…
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How do we support team members? Top challenge: Employee relationships are complex All experiences – both good and bad – are magnified during a period of crisis and uncertainty. It is impossible to over communicate with team members during such times, provided communi cati ons are meaningful, valuable and empathetic, rather than formalistic and bureaucratic. For crisis-related…
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