The successful habits of CX professionals To survive as a professional in today’s world of tight budgets and limited resources you need to make sure you’re focusing on the right skills. What separates leaders from underachievers? What must the modern CX professional master to achieve their ambitions? We analyze what 435 professionals in the US […]
The local experience: How customer experiences are redefining local marketing online and offline Your customer’s experience with your brand begins the moment they are in need of your products or services. Often this takes place well before they ever visit a physical location in the search results. If you’re not positioned well for these critical […]
The business value of CX: How to design a program that delivers Discover how to design and implement a customer experience (CX) program that delivers measurable business outcomes. Phil Durand, Principal Consultant and James Elliott, Executive Practitioner, discuss practical strategies to align your CX program with commercial objectives, specific tactics to support cross-organizational initiatives, and how […]
Does your research have feelings? How to enhance your quantitative research with qualitative depth Modern survey technology helps you gather feedback from hundreds or thousands of people. All around the world. In just a few hours. Surveys measure experiences, test new products, and predict elections. And now you can make them even more powerful. Qualitative […]
Online reviews – your cheat code for better performance Are you leveraging your local marketing to drive performance? Watch this on-demand webinar with Zack Hamilton, our Executive Practitioner, to learn how to make the most of your local marketing using an often untapped source of differentiation – your local reviews. Zack walks you through why […]
Next-gen research reporting: How to choose the right tech to help you tell your data stories In a sea of visualization tools, we get lost choosing the best tools to meet our needs. So how can you decide when to use business intelligence tools and when to use market research-specific tools? Join us and Alexander […]
How research agencies can thrive in a downturn Research agencies that combine leading-edge software with deep human expertise will be strongly positioned to create value for their clients – whatever the economic climate. But how do you execute this? And how do you maximise the Human Experience opportunity in a downturn? In this expert webinar […]
CX Predictions for 2023: In Conversation with guest Forrester 2022 was a difficult year for businesses – global economic turmoil, rapidly changing customer buying patterns, evolving social interactions across channels are just a few of the challenges faced by many. As you and your organization gear up for 2023, it’s even more important to appreciate the role customer experience (CX) plays in driving brand loyalty and customer retention and how it can help future-proof businesses like yours. […]
From ideas to impact – driving innovation with your frontline Your people and their ideas are your biggest assets – but are you making the most of them? Innovation is the cornerstone of successful businesses. But it’s not just innovative products that move the needle. Customers are clamoring for more and more. And customer experiences […]
Web Summit Masterclass: Storytelling the Human Experience of data Throughout the history, humans have used stories to illustrate their lives and communicate with each other. A story is the fastest way to help your audience understand what you mean. And with just a handful of storytelling techniques – and cutting-edge technology – you can frame […]
Why qualitative wins: The future of Human Experience insights The modern world is enthralled with metrics, big data and the power of large numbers. But analytics and measurement will only get you so far. Without the right technology and tools, all you have are data points. Truly human-centric organizations thrive by embracing empathy, understanding context, […]
Proving the ROI of CX in rocky times Customer retention and loyalty can drive growth in a business and save costs in the long run – even during rocky times! These are results businesses dream of – but how do you get leadership buy-in for your CX program? Howard Lax, Principal Consultant at Forsta shares […]
Reinvigorate CX Measurement and Business Impact Hear Darran Taylor from The Automobile Association, the UK’s largest motoring organization serving over 14 million members as he shares his experiences of working alongside Forsta to rejuvenate their CX measurement program. Darran explains how a renewed focus on the importance of measuring CX led to the adoption of […]
Connecting research & human experience for MRAs Tightening research budgets. Increased use of DIY technologies. Profit margins under relentless downward pressure. It feels like only doom-and-gloom for research agencies. But that’s not true. Demand for research and insight is growing. New methods, tools and data sources are proliferating. And research agencies are uniquely positioned to […]
Capture the Human Experience On demand. Live. Real-time. While this describes our customers’ expectations, it doesn’t describe the typical survey program. Too many programs are held back by low response rates and disconnected data. Go beyond surveys and learn how to collect and analyze a variety of research and data to supercharge your VoC program. Listen from many […]
Take your reporting into the future with Forsta Who is Forsta? How did we get here? And where could you go with us? Our demo of Forsta Visualizations will give you a glimpse of how we can help you deliver reports 40% quicker. From easy-to-use online dashboards to exciting PowerPoints, we’re here to help you […]
